{"id":1648,"date":"2022-02-17T20:47:00","date_gmt":"2023-09-04T20:47:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1648"},"modified":"2023-10-26T20:48:53","modified_gmt":"2023-10-26T20:48:53","slug":"conversational-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/conversational-marketing-tips\/","title":{"rendered":"10 Conversational Marketing Tips to Grow Your Prospect List"},"content":{"rendered":"\n<p>Conversational marketing enables businesses to converse with prospects on their website in real time. This kind of engagement can be done via:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Chatbots<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Voice assistants<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Phone calls<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Live chat <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Conversational AI<\/span> <\/li>\n<\/ul>\n\n\n\n<p>This allows for more efficient and personal communication on your social media channels, website, connected home devices, paid ads, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-conversational-marketing\"><b>What are the benefits of conversational marketing?<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Companies have a detailed view of who\u2019s visiting their website. This helps them to have meaningful conversations in real time.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Businesses can leverage data with <\/span><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/einstein\/ai-deep-dive\/\" target=\"_blank\" rel=\"noopener\">AI<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">, chat, voice, and more, leading to more personal communication. This is a top priority in the <\/span><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/what-is-new-normal.html\" target=\"_blank\" rel=\"noopener\">New Normal<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">B2B operators can shift their most qualified prospects to live reps. In an era when buyers are now expecting an \u201cAmazon-like experience\u201d, speed and personal communication are of the essence.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Conversational marketing platforms can help businesses better communicate with their audience, but how can a company create a successful conversational marketing strategy? Here are a few tips to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-10-conversational-marketing-tips-to-help-business-growth\"><b>Top 10 conversational marketing tips to help business growth <\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-chatbots-smartly\"><b>1. Use chatbots smartly<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2019\/04\/what-is-a-chatbot.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Chatbots<\/a> are beneficial for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Easing customer pain points<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Gathering actionable information quickly<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Surfacing content<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Directing prospects towards the best solution<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Casper mattresses went even further and created a <a href=\"https:\/\/insomnobot3000.com\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">bot to keep insomniacs company<\/a> in the wee hours of the morning. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-implement-self-service-options\"><b>2. Implement self-service options<\/b><\/h3>\n\n\n\n<p>Not only do <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/08\/self-service-alternatives-chatbot.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">self-service options<\/a> lower the burden on reps, but they can also lead to higher customer satisfaction. Giving customers the option to engage with a live rep is wonderful. It empowers them with the ability to resolve an issue on their own. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-boost-your-social-media-presence\"><b>3. Boost your social media presence<\/b><\/h3>\n\n\n\n<p>Many businesses are turning to social media channels to engage with their audience. This includes 1-800-Flowers, which was used as an example by Mark Zuckerberg to <a href=\"https:\/\/www.youtube.com\/watch?v=FRpnA1fE19Q\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">demonstrate the power of conversational commerce<\/a> on Facebook Messenger. Sephora also uses Facebook Messenger to let their customers book appointments based on geo-tagging. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-fast-track-your-qualified-prospects-to-live-reps\"><b>4. Fast-track your qualified prospects to live reps<\/b><\/h3>\n\n\n\n<p>If self-service options can\u2019t solve an issue, you\u2019ll need to prioritise leads for live support. Conversational marketing platforms enable businesses to identify which leads are most likely to buy and then move them to the front of the line. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-use-bots-to-arrange-meetings\"><b>5. Use bots to arrange meetings<\/b><\/h3>\n\n\n\n<p>Deploying bots to qualify prospects and book meetings with a rep is a good way to put the customer at the heart of the conversation. Instead of waiting for reps to return their calls, customers can quickly book a meeting through a bot and move on to other matters. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-turn-to-text-messaging\"><b>6. Turn to text messaging<\/b><\/h3>\n\n\n\n<p>Once meetings with prospects have been booked, you can use text messaging to send helpful reminders as the date nears. Or, you can take a page from Ikea, which uses SMS alerts to inform customers of new products at their branch. Or Reebok, which uses SMS to send out relevant promotional offers. It\u2019s important to remember that these conversational marketing examples are part of a holistic strategy that adds value to the customer experience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-map-out-the-customer-experience\"><b>7. Map out the customer experience<\/b><\/h3>\n\n\n\n<p>As <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/12\/omnichannel-strategy-benefits.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">omnichannel experiences<\/a> become the norm, <a href=\"https:\/\/www.salesforce.com\/eu\/form\/marketingcloud\/conf\/customer-journey-map\/?leadcreated=true&amp;redirect=true&amp;DriverCampaignId=70130000000sUVq&amp;FormCampaignId=7010M000001ymY1QAI\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">mapping the customer journey<\/a> is becoming more important. Creating a map of the customer experience can help businesses pinpoint the places where conversational marketing platforms can ease pain points by connecting prospects to chatbots or live reps. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-understand-your-audience\"><b>8. Understand your audience<\/b><\/h3>\n\n\n\n<p>One of the biggest rewards of conversational marketing is the amount of data it provides. Every time a visitor engages with a chatbot, speaks to a rep, or fills out a survey, they\u2019re generating more information about their needs. Conversational marketing platforms enable reps to see how and where they\u2019re succeeding \u2013 and what they can do better. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-skill-up-sales-reps\"><b>9. Skill up sales reps<\/b><\/h3>\n\n\n\n<p>Providing <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/8-sales-tools-and-tactics.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">sales reps with training on strategies and tools<\/a> can help them unlock the full power of conversational marketing. The ability to have real-time conversations with prospects that have already been qualified and prioritised is a time-saver. But it\u2019s important that reps also have the soft skills required for effective conversational marketing. On-demand training platforms like <a href=\"https:\/\/trailhead.salesforce.com\/mytrailhead\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Trailhead<\/a> can help them get started. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-put-a-premium-on-conversations\"><b> 10. Put a premium on conversations<\/b><\/h3>\n\n\n\n<p>It\u2019s easy to get caught up in analysing what\u2019s converting into pipeline and what\u2019s not. So don\u2019t lose sight of the ultimate goal: building better relationships. Every conversational marketing interaction creates a positive or negative experience for the prospect. And the more positive, personal interactions they have with a company, the more likely they are to become loyal and buy in the future. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversational-marketing-empowers-buyers\"><b>Conversational Marketing empowers buyers<\/b><\/h2>\n\n\n\n<p>Conversational marketing is all about making better connections, both for companies and for customers. It\u2019s about empowering buyers with personal solutions and giving reps the best opportunity to grow the pipeline by prioritising their leads. <\/p>\n\n\n\n<p>Best of all, it leads to faster, more efficient outcomes, and in an age where even a one-second delay can lead to a bad experience, conversational marketing can help businesses build long-term relationships. <\/p>\n\n\n\n<p><b>Get more insights from 8,200 global marketers in the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/form\/state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">7th Edition of Salesforce\u2019s State of Marketing report<\/a>.<\/b><span id=\"authorRoot\" path=\"\/content\/blogs\/eu\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversational marketing helps sales reps convert more leads. Here are conversational marketing tips for growing your prospect list fast!<\/p>\n","protected":false},"author":1,"featured_media":1650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ac8dcece00f64b1583748d951375fccd","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,10],"sf_content_type":[],"coauthors":[26],"class_list":["post-1648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Conversational Marketing Tips to Grow Your Prospect List - Salesforce<\/title>\n<meta name=\"description\" content=\"Conversational marketing helps sales reps convert more leads. 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