{"id":1714,"date":"2021-05-25T20:48:00","date_gmt":"2023-09-04T20:48:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1714"},"modified":"2023-11-01T20:20:10","modified_gmt":"2023-11-01T20:20:10","slug":"crisis-management-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/crisis-management-strategy\/","title":{"rendered":"How to Create a Crisis Management Strategy"},"content":{"rendered":"\n<p>Creating a crisis management strategy has become a top priority for many companies since the start of the COVID-19 pandemic.<\/p>\n\n\n\n<p>Many organisations around the world had to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shift to a remote workforce <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">accelerate their digital transformation<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">serve customers in new ways and places<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Many large companies were forced to furlough armies of workers, who were then <a href=\"https:\/\/eu.usatoday.com\/story\/money\/2020\/03\/23\/hilton-employees-furloughs-coronavirus-covid-19-jobs\/2893323001\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">retrained and hired<\/a> to help handle increased volume in other industries. In other words, things changed radically in a very short period of time. And creating a crisis management strategy is the key to navigating these changes. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/eu\/form\/emergency-response\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/WDC-ERM-Demo-Video-Display-728x90-1.png?strip=all&#038;quality=95\" alt=\"Banner with a link to a demo of the Salesforce emergency response management tool.\"\/><\/a><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/eu\/form\/emergency-response\/demo\/\" target=\"_blank\" title=\"Link to a demo of the Salesforce emergency response management tool.\" rel=\"noopener\">  <\/a> <\/p>\n\n\n\n<p>So how can businesses get out of crisis management mode and move towards growth? How can they optimise the workforce to face a future in flux? And how can they leverage technology to thrive in the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/what-is-new-normal.html\" target=\"_blank\" rel=\"noopener\">New Normal<\/a> and beyond? <\/p>\n\n\n\n<p>Now is the time to prepare to get back to work and prepare for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-good-crisis-management-strategy-starts-with-stability\"><b>A good crisis management strategy starts with stability<\/b><\/h2>\n\n\n\n<p>Before moving into growth mode, businesses need to have a resilient crisis management strategy in place. This can start by forming a well-trained, cross-departmental crisis response team. This team will gather intelligence, run through scenario planning, and form a plan of action. Once a strategic forward direction is established, companies can use <a href=\"https:\/\/salesforce.quip.com\/templates\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Quip Templates<\/a> (for free) to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">craft health and safety checklists<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">brainstorm V2MOM strategies<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">build management trackers and more<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Focussing on employee and customer safety is a critical step when stabilising a business. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/work\/?sfdc-redirect=219\" target=\"_blank\" rel=\"noopener\">Work.com<\/a> offers tools to safely manage high-traffic areas, optimise shift scheduling, and monitor employee wellbeing. <\/p>\n\n\n\n<p>Salesforce also offers a <a href=\"https:\/\/www.salesforce.com\/eu\/products\/contact-tracing\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">contact-tracing tool<\/a> with no automated surveillance. This enables businesses to create a safer workplace while building trust with employees. Using these tools to augment a crisis management strategy is a great way to start making smarter, data-driven decisions and prepare for an unpredictable world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-add-a-workforce-reskilling-plan-to-your-crisis-management-strategy\"><b>Add a workforce reskilling plan to your crisis management strategy<\/b><\/h2>\n\n\n\n<p>Roles are changing in the new climate, and many employees may be uncertain about the future. But organisations that offer robust <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/upskilling-and-reskilling-employees.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">reskilling and upskilling programmes<\/a> are empowering their workforces. <\/p>\n\n\n\n<p>These programmes engender employee loyalty and trust, create innovative mindsets, and nurture resiliency. Transforming people can be just as important as transforming technologies and processes. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/products\/mytrailhead\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">MyTrailhead<\/a> is a great tool for businesses looking to send their employees on creative, customisable learning journeys. The gamified learning platform makes learning new skills simple and painless. <\/p>\n\n\n\n<p>Users can explore trail mixes while also engaging with a community of like-minded learners. Best of all, myTrailhead\u2019s anytime, anywhere access means that workers can brush up on critical job skills quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-technology-to-speed-up-crisis-management-in-the-workplace\"><b>Leverage technology to speed up crisis management in the workplace<\/b><\/h2>\n\n\n\n<p>There\u2019s no doubt that the COVID-19 pandemic accelerated <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/01\/what-is-digital-transformation-a-quick-guide.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">digital transformation<\/a>. The question is no longer \u2018if\u2019, but \u2018how fast\u2019. Navigating the crisis requires a collaboration between imagination and transformation. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">grocers pivoted to home delivery<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">drive-through concerts popped up<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">hotels went contact-free<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">shoppers took to virtual malls<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">telemedicine arrived earlier than expected<\/span> <\/li>\n<\/ul>\n\n\n\n<p>According to <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">Salesforce\u2019s Connected Customer survey<\/a>, 77% of customers say that this year\u2019s crisis should be a catalyst for business improvement. In other words, businesses should focus on proactively moving forward in the New Normal. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-tools-that-businesses-can-use-in-their-crisis-management-strategy\"><b>4 tools that businesses can use in their crisis management strategy:<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/\" target=\"_blank\" rel=\"noopener\">Salesforce Customer 360<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> helps businesses establish a single source of truth. It provides connected experiences and helps build better relationships with customers.<\/span> <\/li>\n\n\n\n<li><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/appexchange.salesforce.com\/listingDetail?listingId=a0N3A00000G0zA6UAJ\" target=\"_blank\" rel=\"noopener\">The AppExchange<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> is home to a range of pre-built, easily customisable apps that can help optimise processes and improve customer and employee experiences.<\/span> <\/li>\n\n\n\n<li><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/products\/salesforce-platform\/\" target=\"_blank\" rel=\"noopener\">The Salesforce Platform<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> allows anyone to easily build their own apps, even with no coding knowledge. Simply drag and drop components to create the solution you need.<\/span> <\/li>\n\n\n\n<li><a adhocenable=\"false\" style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.tableau.com\/reopen-with-tableau?placement=US-www-work-body&amp;utm_medium=Referral&amp;utm_source=Salesforce\" target=\"_blank\" rel=\"noopener\">Tableau<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> digests mountains of data to offer quick, actionable insights. It enables businesses to respond to challenges swiftly.<\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-good-crisis-management-strategy-ensures-stability\"><b>A good crisis management strategy ensures stability<\/b><\/h2>\n\n\n\n<p>According to the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/2020-small-business-trends-report\/\" target=\"_blank\" rel=\"noopener\">4th edition of Salesforce\u2019s SME Trends report<\/a>, 57% of SME leaders say that they\u2019re struggling to keep their businesses afloat. But optimism persists, as 72% of SMEs say that they\u2019re optimistic about their future. <\/p>\n\n\n\n<p>A good crisis management strategy helps businesses navigate unpredictable challenges and ensures stability. It focuses on making a business stronger, faster, and more connected. By optimising workforces, implementing cutting-edge technologies, and rewarding compassionate leadership, businesses have a great place to start. <\/p>\n\n\n\n<p><i>To see how to create a safer, more productive workplace in tumultuous times, visit <a href=\"https:\/\/www.salesforce.com\/eu\/work\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Work.com<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use these tools to create a crisis management strategy to help you make more data-driven decisions &#038; prepare for an unpredictable world.<\/p>\n","protected":false},"author":1,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"4a87368e3f0949fd804c23fd48c07bdc","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[282,1,15,123,216],"sf_content_type":[],"coauthors":[26],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-work-com","sf_topic-admins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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