{"id":1751,"date":"2022-04-04T20:48:00","date_gmt":"2023-09-04T20:48:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1751"},"modified":"2025-05-09T17:35:52","modified_gmt":"2025-05-09T17:35:52","slug":"mobile-technology-trends-it-leaders","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/mobile-technology-trends-it-leaders\/","title":{"rendered":"Mobile Trends in 2022: Why the Future Will Fit in Your Pocket"},"content":{"rendered":"\n<p><i>Mobile technology trends are driving us towards exciting new places. This blog highlights some key mobile trends according to 100+ IT leaders.<\/i><\/p>\n\n\n\n<p>Mobile trends are creating a new future, one where businesses can reach customers in new ways and in new places. In fact, SMEs now have the ability to <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/10\/create-an-app-with-zero-experience.html\" target=\"_blank\" rel=\"noopener\">create their own affordable no-code or low-code apps<\/a>. It\u2019s now easier than ever to fit into customer\u2019s lives and pockets. <\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Start Creating Apps Today<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">With a few clicks, you can start creating custom cloud apps now.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/signup\/freetrial-platform\/?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Try for Free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<p>We\u2019re living in a time when nearly everyone is carrying a super-computer at all times throughout the day. Consumers are carrying a tool that allows for instantaneous collaboration and enables spontaneous meetings from anywhere in the world.<\/p>\n\n\n\n<p>In other words, we\u2019re carrying a powerful world in our pocket \u2013 a world we could have only dreamed of a few decades ago. But how are today\u2019s businesses making the most out of the nearly limitless possibilities of mobile technology? And where might mobile trends ultimately take us? <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/trails\/force_com_dev_beginner\">Learn how to<\/a> <a adhocenable=\"false\" href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/trails\/force_com_dev_beginner\" target=\"_blank\" rel=\"noopener\">build apps on the Salesforce Platform<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-it-leaders-are-saying-about-mobile-technology-trends\"><b>What IT leaders are saying about mobile technology trends<\/b><\/h2>\n\n\n\n<p>There\u2019s no question about it; today\u2019s businesses have to develop mobile technology to survive. Customers pay attention to mobile technology trends, and IT leaders are starting to as well. <\/p>\n\n\n\n<p>We surveyed over 100 IT leaders from around the world to find out what mobile trends they\u2019re paying attention to, and how they see the future. The results are compiled in our <a href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/enterprise-technology-trends\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Enterprise Technology Trends report<\/a>. <\/p>\n\n\n\n<p> <b>Let\u2019s have a look at some numbers surrounding mobile trends:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">74% of IT leaders say that a lack of mobile access to business apps, data and content will slow business productivity in 2025, yet only 44% see mobile technology as a high priority.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Only 20% of IT leaders have a completely defined mobile strategy.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Only 29% of IT leaders have advanced mobile tech skills.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">100% of IT leaders say that future workplaces will be spread across locations and time zones, and 99% say that businesses must be mobile-enabled to survive in the future.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>The report shows that there\u2019s a startling contrast between the number of IT leaders who realise the importance of mobile technology and the number who are actively addressing it. In an increasingly decentralised, post-COVID-19 world, developing mobile technology will only become more of a priority. There\u2019s never been a more important time to pay attention to mobile trends and adapt accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-mobile-trends-are-shaping-the-future-of-business\"><b>How mobile trends are shaping the future of business<\/b><\/h2>\n\n\n\n<p>Perhaps IT leaders are struggling with mobile tech skillsets, as the battle for tech talent is fierce, and not all businesses have leveraged <a href=\"https:\/\/www.salesforce.com\/eu\/products\/mytrailhead\/features\/\" target=\"_blank\" rel=\"noopener\">on-demand training platforms<\/a> to skill up their workforce. Or perhaps SMEs think that <a href=\"https:\/\/www.salesforce.com\/eu\/learning-centre\/tech\/mobile-app-development\/\" target=\"_blank\" rel=\"noopener\">developing mobile apps<\/a> requires significant resources or robust IT departments, and aren\u2019t aware that they can <a href=\"https:\/\/www.salesforce.com\/eu\/products\/platform\/overview\/\" target=\"_blank\" rel=\"noopener\">create no-code apps by simply dragging and dropping components<\/a>. IT leaders can even use <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> to find the perfect pre-built solution and then just customise it for their business.<\/p>\n\n\n\n<p>Whatever the roadblock is, they need to find a way to overcome it. After all, one of the most important benefits of following mobile trends is that they can reveal new ways for smaller businesses to keep up with \u2013 or get ahead of \u2013 their larger counterparts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/01\/what-is-digital-transformation-a-quick-guide.html\" target=\"_blank\" rel=\"noopener\">Digital transformation<\/a> is upending the landscape and new benchmarks are set every day. Businesses that can\u2019t keep up with mobile trends will face getting left behind. Many forward-thinking organisations have already untethered their workforces and are reaping the results. And that\u2019s just the start of mobile\u2019s game-changing potential. Let\u2019s take a quick look at a few mobile trends that promise to change the way we live, work and do business. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f62e1b2d374&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f62e1b2d374\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/lightning_platform_mobile_thumb.png?strip=all&#038;quality=95\" alt=\"Image of the Salesforce Lightning Platform interface for building mobile apps.\" style=\"aspect-ratio:1.7793594306049823;width:407px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/mobile-guide\/\" target=\"_blank\" rel=\"noopener\">Learn app development with Lightning Platform Mobile<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-mobile-trends-reimagining-the-future\"><b>4 mobile trends reimagining the future<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-mobile-empowered-workforces-are-collaborating-from-anywhere\"><b>1. Mobile-empowered workforces are collaborating from anywhere<\/b><\/h3>\n\n\n\n<p>The workforce looks much different than it did a few short years ago. We\u2019re now in an age of remote or hybrid work. Limits of the office are nonexistent and untethered workforces need to stay connected. <\/p>\n\n\n\n<p>IT leaders are developing custom applications that drive efficiency, productivity, and collaboration. Moreover, in the future these apps will be able to use machine-learning in order to adapt to each employee\u2019s unique needs, creating optimal experiences on both an individual and team level. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-mobile-artificial-intelligence-promises-limitless-possibilities\"><b>2. Mobile artificial intelligence promises limitless possibilities<\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/products\/einstein\/ai-deep-dive\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> is changing the game for businesses and their customers. It\u2019s possible that the future may include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">AI-powered virtual assistants that do everything from measuring us for a suit to booking the perfect trip.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Having our financial portfolio is managed by intelligent algorithms trained to anticipate every market fluctuation based on the news cycle.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Medical software that allows us to have a doctor with us 24\/7, accumulating and analysing masses of data to identify any warning signs.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>This future isn\u2019t far away, as AI is one of the mobile trends that\u2019s already impacting our everyday lives. Just ask Alexa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-the-rise-of-augmented-reality-means-that-information-is-always-in-the-air\"><b>3. The rise of augmented reality means that information is always in the air<\/b><\/h3>\n\n\n\n<p>Imagine that it\u2019s 3 a.m. and you have a plumbing emergency. Instead of having to wait for the morning or calling out an expensive plumber, you just turn on your mobile\u2019s video camera and let an app perform object measurement, scan relevant manuals, and guide you through the process of fixing it yourself by using augmented reality (AR). <\/p>\n\n\n\n<p>AR is a mobile trend that will change how we interact with the world. For businesses in all industries, the possibilities for showcasing products and experiences using AR are endless. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-mobile-payments-are-helping-businesses-improve-their-buying-experiences\"><b>4. Mobile payments are helping businesses improve their buying experiences<\/b><\/h3>\n\n\n\n<p>As we move towards a cashless society, mobile payments have become increasingly important. Mobile payment apps like Apple Pay and Google Pay let users leave home without their wallets; they simply tap their phones to pay at the terminal. <\/p>\n\n\n\n<p>Even better, vendors and individuals who can\u2019t process debit or credit cards can use mobile payments to serve their cashless customers. In fact, it\u2019s likely that everything carried in the typical wallet will one day simply be stored on mobiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobile-trends-are-putting-businesses-on-the-road-to-success\"><b>Mobile trends are putting businesses on the road to success<\/b><\/h2>\n\n\n\n<p>Following mobile trends will help IT leaders: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Keep up with competitors<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Empower their workforce<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Connect with customers<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Prepare for the future<\/span> <\/li>\n<\/ul>\n\n\n\n<p>We found that 83% of IT leaders predict that successful businesses will have transitioned to mobile-first technology by 2025!<\/p>\n\n\n\n<p>For more insights into mobile technology trends \u2014 and to see how IT leaders are preparing for the future \u2014 check out our <a href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/enterprise-technology-trends\/\">Enterprise Technology Trends report<\/a>.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Insights from Over 100 Global IT Leaders<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover which trending technologies will have the greatest impact on businesses in the next five years.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/platform\/enterprise-technology-trends\/?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Get the Report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out what 100+ IT leaders are saying about mobile technology trends and why businesses must be mobile-enabled to survive in the future.<\/p>\n","protected":false},"author":1,"featured_media":1753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"f92027acfff544acb82915ff70462423","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,15,72,155],"sf_content_type":[],"coauthors":[26],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-it","sf_topic-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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