{"id":1851,"date":"2020-10-07T20:50:00","date_gmt":"2023-09-04T20:50:40","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1851"},"modified":"2023-11-03T13:22:24","modified_gmt":"2023-11-03T13:22:24","slug":"welcome-to-the-never-normal","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/welcome-to-the-never-normal\/","title":{"rendered":"Buckle up Your Seatbelt for the Never Normal with Peter Hinssen"},"content":{"rendered":"\n

In an age of disruption and uncertainty \u2013 where \u2018remote\u2019, \u2018virtual\u2019 and \u2018socially distanced\u2019 have become part of our everyday lexicon, it\u2019s important to come together to share insights and information, even if it\u2019s only in cyberspace. With this in mind, Salesforce hosted a series of discussions with business trailblazers from around the globe.<\/p>\n\n\n\n

In these virtual roundtable events, some of the world\u2019s foremost thought leaders traded ideas and predictions about how businesses can nurture resilience in the changing climate, why radical innovation might be the key to navigating the future, and where the \u2018Never Normal\u2019 might take us.<\/p>\n\n\n\n

This edition of the Virtual Club Roundtable organised in the Maison Marcolini Atelier was led by renowned author, serial entrepreneur, lecturer, and advisor, Peter Hinssen<\/a>. Hinssen is not only a renowned expert on all things digital, but he also knows a thing or two about overcoming adversity. His latest book, The Phoenix and the Unicorn, is about businesses that have reinvented themselves to triumph over crisis.<\/p>\n\n\n\n

Hinssen’s 8 key takeaways to succeed and thrive in the Never Normal:<\/b><\/h2>\n\n\n\n

1. The Never Normal is here to stay<\/b><\/h3>\n\n\n\n

We can\u2019t wait for our former ways of living to return: the old normal no longer exists. Uncertainty is our new reality, and we must make peace with it \u2013 or better yet, use it as a launching pad for growing more resilient.<\/p>\n\n\n\n

2. Expect more disruption<\/b><\/h3>\n\n\n\n

The disruptions we\u2019ve experienced so far are just the tip of the iceberg. More seismic shocks will occur, causing systemic shifts across many sectors. The future is in flux.<\/p>\n\n\n\n

3. Find utility in crisis<\/b><\/h3>\n\n\n\n

\u201cNever waste a good crisis\u201d is an important motto according to Peter. Companies should look at how adapting to a crisis can help propel an organisation into the future. For example, Zoom is now worth more on the Stock Exchange than the seven largest airlines, while a huge increase in online sales led L\u2019Oreal<\/a> to revise its targets and turbo-charge that channel. In both cases, businesses found utility in crisis. This is key to navigating the Never Normal.<\/p>\n\n\n\n

4. Become antifragile<\/b><\/h3>\n\n\n\n

Organisations that thrive in tumultuous times are the ones that can leverage innovation to transform. These \u201cPhoenix\u201d companies are the trailblazers that will not only survive the crisis but thrive. For instance, Walmart introduced Pickup Towers and robot-assisted home delivery to capitalise on social-distancing measures. These solutions not only tackled the immediate challenges they were facing, but they\u2019ll also provide useful well into the future. <\/p>\n\n\n\n

5. Turn into a Phoenix<\/b><\/h3>\n\n\n\n

To succeed in the New Normal<\/a>, the Never Normal, and beyond, companies need to master a combination of five key elements: The sense of urgency, a clear vision, the right mindset, a shared direction, and execution to support it.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Never\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

<\/p>\n\n\n\n

6. Think about the day after tomorrow<\/b><\/h3>\n\n\n\n

Companies that thrive in the current climate and beyond will be the ones that understand the value of long-term thinking and the day after tomorrow.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Never\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

<\/p>\n\n\n\n

7. Use VACINE to reinvent your business:<\/b><\/h3>\n\n\n\n