{"id":2129,"date":"2022-03-07T20:54:00","date_gmt":"2023-09-04T20:54:57","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2129"},"modified":"2023-10-26T18:48:24","modified_gmt":"2023-10-26T18:48:24","slug":"b2b-engagement-strategies-retail-capital-rib","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/b2b-engagement-strategies-retail-capital-rib\/","title":{"rendered":"Retail Capital and RIB CCS Share Their B2B Engagement Strategies"},"content":{"rendered":"\n<p>B2B engagement has changed dramatically since the global pandemic. To find out how businesses are coping in the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/what-is-new-normal.html\" target=\"_blank\" rel=\"noopener\">new normal<\/a>, we spoke to Retail Capital and RIB CCS to discover how they\u2019re developing trusted, personal customer relationships in traditional industries like financial services and construction. <\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>B2B Commerce Demo<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how Salesforce B2B Commerce offers buyers the seamless, self-service experience of online shopping with all the B2B functionality they demand.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/b2b-commerce-demo\/?d=cta-header-20?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Watch the Demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg\" class=\"attachment-full size-full\" alt=\"blog-offer-astro-commerce\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>We\u2019ll also unpack our B2B engagement transformation framework to show how you can build robust, trusting partnerships of your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Using digital engagement to strengthen B2B customer relationships<\/b><\/h2>\n\n\n\n<p>It\u2019s no secret that customer relationships are influenced by digital channels. So businesses have little choice but to go all-in on digital engagement. And for B2B brands, that means taking a step back to rethink what customers want \u2013 and how, when, and where they want it. In fact, <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">88% of consumers<\/a> expect companies to accelerate their digital initiatives due to COVID-19.<\/p>\n\n\n\n<p>As the fourth <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">State of the Connected Customer<\/a> revealed, customers expect more from businesses than ever before. The contemporary customer relationship is no longer a purely transactional affair. It\u2019s a truly connected partnership built on personalised, empathetic, and seamless experiences. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How Retail Capital builds seamless B2B customer relationships<\/b><\/h2>\n\n\n\n<p>For South African lending firm, Retail Capital, <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/06\/ways-to-grow-and-scale-your-sme.html\" target=\"_blank\" rel=\"noopener\">helping SMEs grow<\/a> is more than transactional. It\u2019s an investment in the community and the businesses that help South Africa thrive. So how does Retail Capital transform its customer relationships into lasting, trusted partnerships?<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We aim to create a sense of community with our customers. We live by the purpose of removing the barriers to funding and growth.<\/p>\n<cite>Miguel de Silva<\/cite><\/blockquote>\n<span class=\"citation-role\">Managing Director of Retail Capital<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Retail Capital and RIB CCS Share Their B2B Engagement Strategies\" https:\/\/www.salesforce.com\/eu\/blog\/b2b-engagement-strategies-retail-capital-rib\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cOur strategy is simple,\u201d explains Miguel. \u201cWe keep customer engagement rolling. And as lockdown has shown us, even the smallest interaction \u2013 such as checking in to see how they\u2019re doing \u2013 can make a big difference.\u201d<\/p>\n\n\n\n<p>To help deliver personalised, empathetic interactions to its customers, Retail Capital uses Salesforce to connect and manage its many <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/08\/data-points-common-pitfalls.html\" target=\"_blank\" rel=\"noopener\">data points<\/a>, creating a <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\" target=\"_blank\" rel=\"noopener\">single source of truth<\/a> accessible across the entire business.<\/p>\n\n\n\n<p>The pandemic also made it clear that mastering engagement across all channels will be paramount to continued growth and success. As customers came to rely heavily on digital tools to stay connected, Retail Capital used Salesforce to ensure conversations could move seamlessly between channels at different times of the day.<\/p>\n\n\n\n<p>\u201cWe use analytics to understand the customer, what they\u2019re looking for, and when,\u201d says Miguel. \u201cIt gives our agents the insights they need to deliver the kind of personalised omnichannel interactions that drive customer loyalty, uptake, and retention \u2013 and that includes our customer self-service portal.\u201d <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By adopting AI with Salesforce Einstein, we can get even smarter and more predictive in how we market, sell, and serve our customers.<\/p>\n<cite>Miguel de Silva<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Retail Capital and RIB CCS Share Their B2B Engagement Strategies\" https:\/\/www.salesforce.com\/eu\/blog\/b2b-engagement-strategies-retail-capital-rib\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>RIB CCS\u2019 mission to better serve its B2B customers<\/b><\/h2>\n\n\n\n<p>The construction industry is the single largest global industry but it\u2019s also <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/08\/future-construction-industry-trends.html\" target=\"_blank\" rel=\"noopener\">one of the least digitised industries in the world<\/a>. Not surprisingly, productivity has suffered, with approximately 80% of construction projects running overtime or budget.<\/p>\n\n\n\n<p>RIB CCS, a leading global provider of specialist software for the construction and engineering industry, is on a mission to drive digital transformation and help the sector prosper for future generations. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We live our mission through our customers. We don\u2019t just sell software, we offer lasting partnerships that span years, even decades.<\/p>\n<cite>Kim Immelmann<\/cite><\/blockquote>\n<span class=\"citation-role\">Head of Marketing at RIB CSS<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Retail%20Capital%20and%20RIB%20CCS%20Share%20Their%20B2B%20Engagement%20Strategies&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fb2b-engagement-strategies-retail-capital-rib%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Retail Capital and RIB CCS Share Their B2B Engagement Strategies\" https:\/\/www.salesforce.com\/eu\/blog\/b2b-engagement-strategies-retail-capital-rib\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cWe become our customer\u2019s trusted advisors, showing them not just how to use our software, but how to embed industry best practices into their organisations,\u201d says Kim.<\/p>\n\n\n\n<p>That\u2019s why RIB CSS deployed Salesforce to enable greater visibility of all sales and marketing efforts. This partnership has helped its team take credit for the revenue generated by marketing activities and better inform prospect conversations.<\/p>\n\n\n\n<p>\u201cIt used to be tough to monitor the link between marketing lead generation and how sales handled those leads. The two systems didn\u2019t integrate \u2013 so, we switched to Salesforce,\u201d says Kim. \u201cA single dashboard view helps us understand which lead gen activities yield the best ROI, and by integrating engagement intel, we can have more relevant and meaningful conversations with our prospects.\u201d<\/p>\n\n\n\n<p>But winning sales is only one part of the bigger picture. And that\u2019s why RIB CSS uses Salesforce to ensure every customer gets the connected, always-on service they expect.<\/p>\n\n\n\n<p>\u201cWhen we say we\u2019re available 24 hours a day, seven days a week, we mean it,\u201d says Kim. \u201cIn fact, we\u2019re moving all post-sales service engagements into Salesforce to extend that single view of the customer, giving us the insight needed to better serve customers, amplify success, and empower digital transformation throughout the industry.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The B2B engagement transformation framework<\/b><\/h2>\n\n\n\n<p>Ready to kickstart your B2B engagement transformation? To deliver the personalised experiences customers expect, you need speed, scale, relevance, and resilience. Let\u2019s unpack what these qualities mean for your organisation. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Speed: Make better business decisions, quickly<\/b><\/h3>\n\n\n\n<p>Speed is all about getting there first. This can mean solving a customer issue before they even know there\u2019s a problem or recognising a shift in customer behaviour before your competitors. In short, it\u2019s the ability to think fast, move fast, and provide the experiences your customers expect. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Scale: Innovate faster to maximise growth<\/b><\/h3>\n\n\n\n<p>As you grow and evolve, you need to be ready to scale and adapt on-demand to keep delivering the innovative experiences that foster that loyalty and growth. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Relevance: Personalise customer engagement<\/b><\/h3>\n\n\n\n<p>What\u2019s even more important than personalisation? Relevance. This means tailoring interactions using data to deliver a satisfying journey for every customer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Resilience: Empower your teams<\/b><\/h3>\n\n\n\n<p>Every business needs to be resilient. Because, let\u2019s face it, none of the qualities above will mean anything if you can\u2019t pull them off sustainably. <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/06\/build-resilient-customer-relationships.html\" target=\"_blank\" rel=\"noopener\">Resilience<\/a> is the power to equip your teams with the tools and technologies they need to overcome everyday challenges and drive customer-led growth. <\/p>\n\n\n\n<p><b>Interested in creating a b2b engagement strategy? Start by watching this quick <a href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/b2b-commerce-demo\/?d=cta-header-20\" target=\"_blank\" rel=\"noopener\">B2B Commerce demo<\/a>!<\/b><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>B2B Commerce Demo<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how Salesforce B2B Commerce offers buyers the seamless, self-service experience of online shopping with all the B2B functionality they demand.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/b2b-commerce-demo\/?d=cta-header-20?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Watch the Demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg\" class=\"attachment-full size-full\" alt=\"blog-offer-astro-commerce\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/03\/blog-offer-astro-commerce.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Retail Capital &#038; RIB CCS are developing personal customer relationships in industries like financial services and construction.<\/p>\n","protected":false},"author":1,"featured_media":2131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"179f297640c34bafb102c4b29b3a3422","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[65,69,38,18,238],"sf_content_type":[],"coauthors":[26],"class_list":["post-2129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-b2b-commerce","sf_topic-customer-success","sf_topic-financial-services","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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