{"id":2255,"date":"2021-12-17T20:56:00","date_gmt":"2023-09-04T20:56:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2255"},"modified":"2023-10-31T16:13:36","modified_gmt":"2023-10-31T16:13:36","slug":"steps-creating-data-culture","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/steps-creating-data-culture\/","title":{"rendered":"Five Steps Towards Creating a Data Culture"},"content":{"rendered":"\n

Establishing a data culture is essential for organisations to get the most from their data. Data insights enable better business decisions, more personalised customer communications, and greater automation.<\/p>\n\n\n\n

To succeed in the digital age, organisations need to unlock the value of their data<\/a>. In this blog, we suggest five steps towards creating an efficient data culture.<\/p>\n\n\n\n

What is a data culture and why do I need one?<\/b><\/h2>\n\n\n\n

Data culture is the shared beliefs and behaviours of individuals who advocate, prioritise, and utilise data to enhance decision-making.<\/p>\n\n\n\n

Data supports optimised decision-making, from board-level strategy to the operational decisions that sales, service, and marketing teams make daily. With rich data insights, employees and the business can win more customers, improve efficiency, and boost competitive advantage<\/a>. <\/p>\n\n\n\n

But how do you ensure your organisation is utilising data in the right way? To make the most of this critical asset, you need to look beyond your team of data scientists and embed a data-driven mindset<\/a> across the entire organisation.<\/p>\n\n\n

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In a data culture, employees don\u2019t act purely on their own experience and intuitions. They look at the data to corroborate every decision that they make.<\/p>\nAndrew Pease<\/cite><\/blockquote>\nNorth Europe CTO, Data Platform at Salesforce<\/span>\n