{"id":2275,"date":"2020-03-17T20:56:00","date_gmt":"2023-09-04T20:56:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2275"},"modified":"2023-11-23T16:31:30","modified_gmt":"2023-11-23T16:31:30","slug":"how-biesse-remains-cutting-edge-in-manufacturing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/how-biesse-remains-cutting-edge-in-manufacturing\/","title":{"rendered":"How Biesse Remains Cutting-Edge in Manufacturing"},"content":{"rendered":"\n

Striving for continuous improvement within manufacturing<\/a>, Biesse Group invests in all elements that support innovation. Steve Bulmer, Managing Director at Biesse UK, recently shared his experience at the Smart Factory Expo in Liverpool. For those who couldn\u2019t make it to the event, we caught up with Steve to share his insights on enriching the customer experience to keep their company connected.<\/p>\n\n\n\n

Can you tell us about your role at Biesse Group?<\/b><\/h2>\n\n\n\n

I\u2019m the CEO of Biesse Group UK. I joined Biesse in 1992 (28 years ago) and helped to set up the UK subsidiary. In January 1993 Biesse UK had three employees, today we are touching 100 employees directly engaging with our customer base in the UK. We have an asset base running into thousands of machines, many of which are still used in production for more than 20 years.<\/p>\n\n\n\n

My focus and the vision of Biesse Group UK is to deliver a world-class customer experience<\/a>, from initial introduction to Biesse Group, through to lifetime support of our portfolio used by our entire client base.<\/p>\n\n\n\n

We cover a diverse range of material processing used across all manufacturing sectors. Our client base is predominantly SMEs and blue-chip national enterprises. \u201cIt\u2019s a technology-driven, complicated business, with very diverse customer expectations\u201d. My role is to make sure that we have the right people, with the right tools, doing the right things, at the right time.<\/p>\n\n\n\n

How is Biesse Group different from other manufacturing companies?<\/b><\/h2>\n\n\n\n

I see Biesse UK as a service provider, not a machinery sales company<\/a>. Manufacturing clients are not interested in buying machines – they want their problems solved! All manufacturers strive to make products with the best quality, at the best price, in the shortest time. Our purpose is to help them achieve this.<\/p>\n\n\n\n

The machine is only part of the equation. We must make sure that we help clients keep their machine assets working at optimum performance. To help achieve this we have a 5-year warranty\/maintenance program \u201cTOTAL CARE\u201d. This is unique in our market of reference and underlines the importance we place on innovation, continuous improvement & customer satisfaction.<\/p>\n\n\n\n

Tell us about your latest Salesforce implementation<\/b><\/h2>\n\n\n\n

Over the last 15 years, Biesse has worked alongside Atlantic Technologies<\/a>, an International Salesforce Platinum Partner, to revolutionise the way that manufacturing & field service industries operate through careful strategic implementation of Salesforce Sales Cloud<\/a> and Service Cloud<\/a>. <\/p>\n\n\n\n

With 4,000+ employees dispersed among 39 branches worldwide and 300+ selected distributors, we have around 3,500 machines and cover 4 main business sectors. As the world’s leading specialists, growing into new markets, we have embraced the efficiency, collaboration and measurement opportunities associated with a successful digital transformation.<\/p>\n\n\n\n

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