{"id":2324,"date":"2022-07-18T20:57:00","date_gmt":"2023-09-04T20:57:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2324"},"modified":"2023-10-24T17:54:11","modified_gmt":"2023-10-24T17:54:11","slug":"online-sales-strategies-increase-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/online-sales-strategies-increase-sales\/","title":{"rendered":"Increase Your Online Sales With These Four Sales Strategies"},"content":{"rendered":"\n

You\u2019ve got your sales plan in place and figured out your sales forecasts<\/a>. The next step? It\u2019s time to put your sales strategies into action \u2013 and start working towards your set goals.<\/p>\n\n\n\n

Ask ten people and you\u2019ll get ten different definitions of what a sales strategy is. So before we dive into our four examples, let\u2019s get on the same page. For this blog, a sales strategy refers to the combined decisions, plans, actions, and targets you need to make a sale. It\u2019s shared with your entire sales network and is your business\u2019s single source of truth when it comes to processes, product positioning, and competition. <\/p>\n\n\n\n

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Sales Cloud Demo<\/span><\/h2>\n\t\t\t\t\t\t\t

Transform sales management and improve your bottom line with Sales Cloud. Sales Cloud lets you sell the way you want and connect to your customers the way they<\/i> want. Find leads, close deals and streamline your sales process.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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That\u2019s right: your sales strategy covers a lot. <\/p>\n\n\n\n

So let\u2019s look at strategies that\u2019ll help you increase your online sales. <\/p>\n\n\n\n

These days, it\u2019s possible to analyse your buyers\u2019 behaviour down to the smallest detail, and right across the entire customer journey. This means you can tailor online sales strategies to suit the route each customer takes.<\/p>\n\n\n\n

(Side note: This means it\u2019s critical to keep reviewing and updating your buyer personas. As the customer journey gets more fluid, you should regularly check in with your personas, and adapt your sales strategies in line.)<\/p>\n\n\n\n

Now, let\u2019s dig into these examples.<\/p>\n\n\n\n

Sales strategies: three successful examples<\/b><\/h2>\n\n\n\n

1. Qualify potential customers<\/b><\/h3>\n\n\n\n

If a tree falls in the woods and no one is around to hear, does it make a noise? That\u2019s debatable.<\/p>\n\n\n\n

What isn\u2019t up for debate is this: if you plan out a fantastic sales strategy and aim it at the wrong customers, all of your resources will have gone to waste.<\/p>\n\n\n\n

So, start with your CRM<\/a>. Analyse your database to identify the customers most likely to make a purchase. For example, you might find that existing customers are your best customers because they have a higher likelihood of making a repeat purchase.<\/p>\n\n\n\n

(A thorough follow-up process<\/a> will help you build out this list of high-intent repeat buyers.)<\/p>\n\n\n\n

2. Give priority to customers who contact your business<\/b><\/h3>\n\n\n\n

Whether you\u2019re scrolling on LinkedIn or checking your personal emails, you\u2019re bombarded with marketing messaging and sales offers. This means you\u2019re not just competing for your customers\u2019 share of wallet \u2013 you\u2019re competing for a share of attention too.<\/p>\n\n\n\n

When a customer reaches out to your business, prioritise them. Put processes in place that make sure your sales team gets back to them fast. Like, within 24 hours. <\/p>\n\n\n\n

They\u2019ve made the effort to contact you, so capitalise on that attention \u2013 and don\u2019t let it go to waste.<\/p>\n\n\n\n

Reply quickly, showing you respect the time they\u2019ve given you, and (most importantly) that your business can help them solve their problems. <\/p>\n\n\n\n

3. Increase online sales through social networks<\/b><\/h3>\n\n\n\n

When you define your buyer persona, it is easy to figure out on which social network they spend most of their time and when, and therefore where to direct your efforts and during what times of the day. <\/p>\n\n\n\n

Social networks are a treasure trove of information, including for understanding how your buyer persona expresses him\/herself so that you can suitably adapt the tone of voice for each sales initiative.<\/p>\n\n\n\n

A bonus sales strategy (that\u2019s pure gold): Offer your customer a personalised benefit<\/b><\/h2>\n\n\n\n

Customers aren\u2019t necessarily looking for a product. (In some cases, they might not even know the product they need exists.)<\/p>\n\n\n\n

No, customers are looking for answers. For solutions. They want something that will make their lives easier; that means they can clock off earlier; which gives them peace of mind and eradicates those late-night worries.<\/p>\n\n\n\n

Use this to get the edge with your online sales strategy. <\/p>\n\n\n\n

Map specific benefits to your products, and then to the relevant customers and prospects. Then, base your targeted digital marketing<\/a> and advertising campaigns on these super-specific offers \u2013 and make sure your sales team are ready to follow up.<\/p>\n\n\n\n

So, there you have it: four strategies to help you ignite your online sales. <\/p>\n\n\n\n

Ready to kick it up a notch?<\/p>\n\n\n\n

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Sales Cloud Demo<\/span><\/h2>\n\t\t\t\t\t\t\t

Transform sales management and improve your bottom line with Sales Cloud. Sales Cloud lets you sell the way you want and connect to your customers the way they<\/i> want. Find leads, close deals and streamline your sales process.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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Increase your online sales with these tried-and-tested sales strategies. Learn about these strategies with examples.<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68d1fba069e74b36a94669febb61f314","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[277,4,108],"sf_content_type":[],"coauthors":[26],"class_list":["post-2324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales-strategy","sf_topic-sales","sf_topic-sales-cloud"],"yoast_head":"\nIncrease Your Online Sales With These Four Sales Strategies - Salesforce<\/title>\n<meta name=\"description\" content=\"Increase your online sales with these tried-and-tested sales strategies. 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