{"id":2348,"date":"2023-01-11T20:57:00","date_gmt":"2023-09-04T20:57:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2348"},"modified":"2023-10-17T12:13:51","modified_gmt":"2023-10-17T12:13:51","slug":"sme-community-management-brand-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/sme-community-management-brand-growth\/","title":{"rendered":"Community Management Could Be the Key to Drive Your Brand Forward"},"content":{"rendered":"\n

If your SME is only using social media<\/a> as a promotional megaphone, it\u2019s missing a prime opportunity: building an online community<\/a>.<\/p>\n\n\n\n

Online communities offer a place for brands to build and nurture relationships, bring together like-minded people, share inspiring, funny or informative content, offer tips and best practices, and unlock the power of their customer base<\/a>. <\/p>\n\n\n\n

Best of all, brands can find their audience where they\u2019re already spending much of their time: online. But online communities have to be maintained, controlled and cared for in order to be effective. That\u2019s where community management comes in.<\/p>\n\n\n\n

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Discover what’s driving today’s small businesses – and see where they might be headed next.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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What is community management?<\/b><\/h2>\n\n\n\n

Community management is how you create, maintain and run your online community. It\u2019s about crafting the experience your community provides, and overseeing how your external audience (customers) and internal audience (employees and partners) engage. <\/p>\n\n\n\n

Some businesses focus on using their community to give a personal, human face to their organisation. Others manage it around providing helpful information \u2013 think support pages and tips. Others simply use it to gather feedback for improving or developing products or to build brand awareness and create advocates. <\/p>\n\n\n\n

The method of community management you choose \u2013 and the type of community manager you\u2019ll need \u2013 will largely depend on your business objectives.<\/p>\n\n\n\n

The benefits of good community management<\/b><\/h2>\n\n\n\n

Good community management can unlock a host of benefits for SMEs \u2013 some expected and some surprising.<\/p>\n\n\n\n

Community management empowers your organisation to:<\/b><\/p>\n\n\n\n