{"id":2373,"date":"2020-12-07T20:58:00","date_gmt":"2023-09-04T20:58:03","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2373"},"modified":"2023-11-03T11:13:02","modified_gmt":"2023-11-03T11:13:02","slug":"salesforce-and-accenture-future-of-commerce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/","title":{"rendered":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.salesforce.com\/eu\/events\/salesforce-live-benelux\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">The Salesforce Live: Benelux virtual event<\/a> was a huge success, and is now available on demand. We took this opportunity to talk to one of the event sponsors, the leading Salesforce system integration partner <a href=\"https:\/\/www.accenture.com\/gb-en\/services\/accenture-salesforce-index\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Accenture<\/a>, about the current commerce landscape. <\/p>\n\n\n\n<p>What have their customers done this year to reimagine success? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-covid-19\"><b>The impact of COVID-19<\/b><\/h2>\n\n\n\n<p>We know that the global pandemic has vastly changed the business landscape, and those changes are here to stay. It\u2019s no longer a new crisis, but back in March 2020, when businesses realised they had to adapt quickly, technology was a fundamental part of that; we can safely say that COVID has accelerated digital transformation.<\/p>\n\n\n\n<p>In this new, all-digital world, making use of the cloud isn\u2019t something to think about for the future. The future has arrived, and we need to make sure that traditional sales channels and processes fit in. <\/p>\n\n\n\n<p>Rinco Buist, Senior Salesforce Delivery Manager at Accenture, explained how their customers had to look for new ways to work.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Everything was so new and businesses needed to adapt quickly, but so much had to change, people working remotely, having to move the client technical environment, the entire IT landscape, and many just weren\u2019t ready for such a complete transformation.<\/p>\n<cite>Rinco Buist<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Salesforce%20%26%20Accenture%3A%20Navigating%20Next%20Steps%20to%20Future%20of%20Commerce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Salesforce%20%26%20Accenture%3A%20Navigating%20Next%20Steps%20to%20Future%20of%20Commerce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce\" https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>The challenges for any business trying to connect with their customers in such a time of unprecedented change, when the face-to-face options they were used to were suddenly limited, were huge. If companies didn\u2019t have an IT landscape that was ready for that, their people were facing ways of working they had no experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-implementation-to-the-rescue\"><b>Salesforce implementation to the rescue<\/b><\/h2>\n\n\n\n<p>When the COVID-19 crisis first began, all businesses had to adapt in some way or another. Some already had some experience of <a href=\"https:\/\/www.accenture.com\/nl-en\/services\/cloud-index?src=SOMS\" target=\"_blank\" rel=\"noopener\">using cloud <\/a>solutions or working remotely, but others really struggled with completely alien ways of working. <\/p>\n\n\n\n<p>The Salesforce and Accenture collaboration meant that Accenture\u2019s commerce customers had a solution waiting for them \u2014 <a href=\"https:\/\/www.salesforce.com\/eu\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Commerce Cloud<\/a>.<\/p>\n\n\n\n<p>Since this year it is more necessary than ever to support clients with online channels, and recent news supports this \u2014 <a href=\"https:\/\/www.cbs.nl\/en-gb\/news\/2020\/43\/record-spending-in-foreign-eu-webshops\" target=\"_blank\" rel=\"noopener\">the figures from the Central Bureau of Statistics in the Netherlands<\/a> show sales by Dutch online shops increasing by 55% in Q2 2020, and Dutch consumers spending 37% more in foreign EU online shops than they did in Q2 2019. <\/p>\n\n\n\n<p>\u201cThis is an enormous increase,\u201d said Rinco, \u201cAnd if you\u2019re not already there, you\u2019re definitely missing out.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-the-salesforce-and-accenture-partnership-help-ensure-customers-don-t-miss-out\"><b>How can the Salesforce and Accenture partnership help ensure customers don\u2019t miss out?<\/b><\/h2>\n\n\n\n<p>Commerce Cloud is a secure and scalable platform that gives organisations the infrastructure that\u2019s so vital in digital transformation, keeping the customer right at the centre of the business. <\/p>\n\n\n\n<p>Being able to adapt the software to an individual business\u2019s end-to-end process can be complex, and that\u2019s where Accenture comes in with its experience of tailoring the platform to the individual needs of the customer \u2014 from making sure that the supply chain works to ensuring seamless customer experience.<\/p>\n\n\n\n<p>During the initial uncertainty, nobody knew how long the crisis would last. Companies were quickly improvising to adapt to digital or risk going out of business, with suboptimal solutions. <\/p>\n\n\n\n<p>Accenture\u2019s out-of-the-box offering meant rapid implementation with fixed services based on the customers\u2019 needs. Customers using this functionality were able to scale up and accelerate digital transformation for however long they needed to, and scale down in the future as and when things went back to \u2018normal\u2019.<\/p>\n\n\n\n<p>But will the commerce landscape really go back to the way it was?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-commerce-are-you-ready\"><b>The future of commerce \u2014 are you ready?<\/b><\/h2>\n\n\n\n<p>We all had to change the way we worked, almost overnight, it seemed. For some, that involved putting in temporary measures just to get through the weeks, maybe months, until the pandemic ended and we could go back to normal. That\u2019s understandable, because who knew that things would continue for so long?<\/p>\n\n\n\n<p>But that\u2019s the thing, this is the new normal, and there\u2019s no going back to the way things were before.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now is the time to realise that we\u2019re not turning back, this is here to stay. If companies are still dealing in excel sheets and emails in order to give their customers an online experience, it\u2019s time to invest in the next step.<\/p>\n<cite>Rinco Buist<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Salesforce%20%26%20Accenture%3A%20Navigating%20Next%20Steps%20to%20Future%20of%20Commerce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Salesforce%20%26%20Accenture%3A%20Navigating%20Next%20Steps%20to%20Future%20of%20Commerce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsalesforce-and-accenture-future-of-commerce%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce\" https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Six months ago consumers were understanding of businesses that didn\u2019t offer a seamless online experience. They accepted that the world was all of a sudden a different place and that it would take time to adapt. That time has passed, and consumers are more demanding than ever. Digital transformation is no longer optional, it\u2019s the key to success. <\/p>\n\n\n\n<p>Please visit our websites for more information on <a href=\"https:\/\/www.accenture.com\/nl-en\/services\/cloud-index?src=SOMS\" target=\"_blank\" rel=\"noopener\">Accenture Cloud solutions<\/a> or <a href=\"https:\/\/www.salesforce.com\/eu\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Commerce Cloud<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.<\/p>\n","protected":false},"author":1,"featured_media":2375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"21b792956d9c450ba18a3b5c862e8823","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[65,83,1],"sf_content_type":[],"coauthors":[207],"class_list":["post-2373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-customer-experience","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce - Salesforce<\/title>\n<meta name=\"description\" content=\"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce\" \/>\n<meta property=\"og:description\" content=\"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:58:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T11:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce Authors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Authors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6da103d2ac03ac24e089fc123901e8f3\"}],\"headline\":\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce\",\"datePublished\":\"2023-09-04T20:58:03+00:00\",\"dateModified\":\"2023-11-03T11:13:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\"},\"wordCount\":800,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\",\"name\":\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png\",\"datePublished\":\"2023-09-04T20:58:03+00:00\",\"dateModified\":\"2023-11-03T11:13:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png\",\"width\":500,\"height\":300,\"caption\":\"Salesforce and Accenture: Navigating the Next Steps to the Future of Commerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6da103d2ac03ac24e089fc123901e8f3\",\"name\":\"Salesforce Authors\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Authors\"},\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-authors\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce - Salesforce","description":"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/","og_locale":"en_GB","og_type":"article","og_title":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce","og_description":"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/","og_site_name":"Salesforce","article_published_time":"2023-09-04T20:58:03+00:00","article_modified_time":"2023-11-03T11:13:02+00:00","og_image":[{"width":500,"height":300,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","type":"image\/png"}],"author":"Salesforce Authors","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Authors","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6da103d2ac03ac24e089fc123901e8f3"}],"headline":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce","datePublished":"2023-09-04T20:58:03+00:00","dateModified":"2023-11-03T11:13:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/"},"wordCount":800,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/","name":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","datePublished":"2023-09-04T20:58:03+00:00","dateModified":"2023-11-03T11:13:02+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"We look at the Salesforce and Accenture partnership, and how it helps navigate the next steps to the future of commerce.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","width":500,"height":300,"caption":"Salesforce and Accenture: Navigating the Next Steps to the Future of Commerce"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/salesforce-and-accenture-future-of-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"Salesforce &amp; Accenture: Navigating Next Steps to Future of Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6da103d2ac03ac24e089fc123901e8f3","name":"Salesforce Authors","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Authors"},"url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-authors\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/salesforce-and-accenture-blog.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=2373"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2373\/revisions"}],"predecessor-version":[{"id":5515,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2373\/revisions\/5515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/2375"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=2373"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=2373"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=2373"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=2373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}