{"id":2392,"date":"2021-09-09T20:58:00","date_gmt":"2023-09-04T20:58:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2392"},"modified":"2023-11-23T16:31:24","modified_gmt":"2023-11-23T16:31:24","slug":"sustainable-practices-success-stories","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/sustainable-practices-success-stories\/","title":{"rendered":"Sustainable Practices Success Story with Renewi and Salesforce"},"content":{"rendered":"\n<p>In recent years, sustainable practices have been at the centre of every discussion. Treaties and regulations like <a adhocenable=\"false\" href=\"https:\/\/unfccc.int\/process-and-meetings\/the-paris-agreement\/the-paris-agreement\" target=\"_blank\" rel=\"noopener\">the Paris Agreement<\/a> and the EU non-financial Reporting Directive (NFRD) <a adhocenable=\"false\" href=\"https:\/\/ec.europa.eu\/info\/business-economy-euro\/company-reporting-and-auditing\/company-reporting\/corporate-sustainability-reporting_en#:~:text=EU%20law%20requires%20large%20companies,manage%20social%20and%20environmental%20challenges.&amp;text=Directive%202014%2F95%2FEU%20%E2%80%93,diversity%20information%20by%20large%20companies.\" target=\"_blank\" rel=\"noopener\">2014\/95\/EU<\/a> are at the forefront of international policy. And companies around the world are <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/04\/sustainability-non-financial-reporting.html\" target=\"_blank\" rel=\"noopener\">embracing sustainability to protect the planet<\/a>.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Achieve your carbon accounting goals with Net Zero Cloud<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Read the datasheet to learn how to drive carbon neutrality with Salesforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/products\/net-zero-cloud\/overview\/\">Download Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"207\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png\" class=\"attachment-full size-full\" alt=\"Download sustainability cloud data sheet\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>Businesses are being encouraged to adopt more sustainable practices. It\u2019s not only good for the environment, it\u2019s good for their commercial goals as well. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.renewi.com\/en\/about-renewi\" target=\"_blank\" rel=\"noopener\">Renewi<\/a> is one of the companies showing the way in terms of sustainable business. They\u2019re transforming the waste recycling sector with its waste-to-product vision. Rather than incinerating the waste or sending it to a landfill, Renewi aims to turn waste into value. They do this by either recycling or using it for energy recovery. <\/p>\n\n\n\n<p>We spoke to Marc Lensen, Head of Marketing at Renewi, about the organisation\u2019s work surrounding sustainable practices, \u201cEveryone needs our service, we all have waste,\u201d he said. \u201cSometimes it\u2019s a big part of your industry or sometimes it\u2019s just a small part of the facility service, but everyone has a waste \u2018problem\u2019, and we\u2019re here to serve them.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A focus on sustainable practices<\/b><\/h2>\n\n\n\n<p>There\u2019s no getting away from the fact that sustainability is a vitally important issue for businesses. Marc believes that the Paris Agreement was a wake-up call, as well as the global COVID-19 pandemic. People have learned that we need to be more careful with resources and waste management, but the solution isn\u2019t always obvious. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We want to help our customers reach the point where they don\u2019t have waste anymore, but instead they have more resources for their company.<\/p>\n<cite>Marc Lensen<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsustainable-practices-success-stories%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Sustainable%20Practices%20Success%20Story%20with%20Renewi%20and%20Salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Sustainable%20Practices%20Success%20Story%20with%20Renewi%20and%20Salesforce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsustainable-practices-success-stories%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsustainable-practices-success-stories%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Sustainable Practices Success Story with Renewi and Salesforce\" https:\/\/www.salesforce.com\/eu\/blog\/sustainable-practices-success-stories\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>A focus on sustainable practices helps future-proof a business. And despite what some people might think, sustainability and profitability do go hand-in-hand. <\/p>\n\n\n\n<p>\u201cEvery company should realise that every little step will help put sustainability next to your approach,\u201d explained Marc. \u201cWithout sustainability, there\u2019s no economic future, and every step closer to realising your company\u2019s behaviour should change will increase the economic lifetime of your company.\u201d<\/p>\n\n\n\n<p>For banks looking to give credit to large organisations, sustainability is one of the factors in their decision-making processes. And it\u2019s not just banks and financial institutions either. Investors understand the importance of <a href=\"https:\/\/am.jpmorgan.com\/dk\/en\/asset-management\/liq\/insights\/market-insights\/market-updates\/on-the-minds-of-investors\/covid-19-esg-matters\/\" target=\"_blank\" rel=\"noopener\">ESG (environmental, social, and governance) investments<\/a> and are looking closely at businesses\u2019 ESG credentials. And many will be willing to walk away from investing in a business that doesn\u2019t have proof of its sustainable practices. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Technology\u2019s role in Renewi\u2019s sustainable practices journey<\/b><\/h2>\n\n\n\n<p>Marc explained how technology helps Renewi to do its job effectively in a digitalised world. \u201cSolutions like <a href=\"https:\/\/www.salesforce.com\/eu\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> make it easier, giving us information that helps us in every new customer contact. It\u2019s so important that we have a partner in systems and cloud software that supports us in doing our job.\u201d <\/p>\n\n\n\n<p>He believes that technology and innovation are key to any business looking to maintain a balance between sustainable practices and commercial goals. <\/p>\n\n\n\n<p>If recycling new products is more expensive than just throwing them away, how is Renewi looking to innovate to maintain that balance? The answer lies in a \u2018circular economy\u2019, where waste is collected and sold onwards to other companies who have a need for it. <\/p>\n\n\n\n<p>\u201cWhat might look like waste to you will find a new destination,\u201d said Marc. \u201cDon\u2019t burn it, don\u2019t incinerate it, because some other organisation will use it.\u201d <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019re able to find a new home for all waste, and you\u2019d be amazed at what you can make from these new resources.<\/p>\n<cite>Marc Lensen<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new 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class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Sustainable%20Practices%20Success%20Story%20with%20Renewi%20and%20Salesforce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsustainable-practices-success-stories%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fsustainable-practices-success-stories%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Sustainable Practices Success Story with Renewi and Salesforce\" https:\/\/www.salesforce.com\/eu\/blog\/sustainable-practices-success-stories\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> Find out how Salesforce can help your business reach a more sustainable, profitable future with <a href=\"https:\/\/www.salesforce.com\/eu\/products\/sustainability-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Sustainability Cloud<\/a>. <\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Achieve your carbon accounting goals with Net Zero Cloud<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Read the datasheet to learn how to drive carbon neutrality with Salesforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/products\/net-zero-cloud\/overview\/\">Download Now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"207\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png\" class=\"attachment-full size-full\" alt=\"Download sustainability cloud data sheet\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/mobile-desktop-lockup-300.png?w=150&amp;h=104 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable practices are a key factor in business. 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