{"id":2396,"date":"2022-08-10T20:58:00","date_gmt":"2023-09-04T20:58:15","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2396"},"modified":"2023-10-27T17:23:37","modified_gmt":"2023-10-27T17:23:37","slug":"technology-digital-transformation-communications","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/","title":{"rendered":"Technology for Digital Transformation in Communications"},"content":{"rendered":"\n<p>There has never been a more critical time for telco companies to transform their digital journey. For successful digitisation, telcos need a holistic, future-forward approach that anticipates customers\u2019 needs.<\/p>\n\n\n\n<p>At our World Tour London event, we spoke to leaders in communications and technology. Read on to find out how they are investing in digital transformation technology with Salesforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why communications businesses are looking to digitise <\/b><\/h2>\n\n\n\n<p>Customers are demanding simple, flexible, and transparent experiences more than ever before. Communications businesses are trying new ways of working to meet these demands.<\/p>\n\n\n\n<p>Digital transformation in telcos and the digitisation of processes are key to success. Solutions like Salesforce can optimise workflows and provide sales teams with a 360-degree view of every customer. With tools like this, sales teams can nurture relationships and meet customers\u2019 ever-changing needs.<\/p>\n\n\n\n<p>Ultimately, digital transformation technology can decrease costs, increase customer satisfaction, and help businesses grow with sustainable revenue. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Using the right technology for the process is key <\/b><\/h2>\n\n\n\n<p>A large number of platforms are available to communications businesses. But finding the right one is vital.<\/p>\n\n\n\n<p>Beth Mitchell, Director of Commercial and Propositions, BT Enterprise, and James Sudworth, VP, Digital &amp; Customer Experience, Egress Software, are both spearheading digital transformation in telcos.<\/p>\n\n\n\n<p>Through piloting new digital functionality with small teams, they have found what will improve customer experience, efficiency, and agility for future innovation.<\/p>\n\n\n\n<p>At Salesforce World Tour London, Beth and James shared how they have used this technology on their multi-cloud transformation journey. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Creating integrated sales channels <\/b><\/h3>\n\n\n\n<p>One of BT\u2019s goals was to transform its ways of working through greater integration across sales channels. This allows any relevant members of the teams to work together. Plus, it helps to strengthen customer relationships by providing a seamless experience.<\/p>\n\n\n\n<p>Pre-pandemic, 30% of telecoms organisations stated that the biggest barrier to successful transformation was siloed data. But, when all channels have access to a single platform, you can unify your data. This leads to better business insights and an enhanced experience for sales teams and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Future-proof with continuous learning and upskilling <\/b><\/h3>\n\n\n\n<p>Digital transformation has also improved the colleague experience at BT. Salesforce\u2019s Trailhead has helped BT to future-proof its operations. BT uses Trailhead to quickly onboard new employees to platforms and help everyone understand how tools work. BT also uses it to train existing employees on an ongoing basis. This has helped team members to grow within their roles and adapt to any process changes. As Beth explains, \u201cWe\u2019ve really thought about how we redesign everything from the onboarding to the training process with a view to how they are going to operate day to day.\u201d <\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The Digitisation Journey in Communications &amp; Tech<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">If you want to find out more about how communications businesses are using Salesforce to encourage transformation, watch our World Tour episode.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/plus\/\">Watch the Episode<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Getting the full value from technology <\/b><\/h3>\n\n\n\n<p>It\u2019s important to take time at the beginning of the process to understand what your platforms can do. This will help you realise the opportunities within your business.<\/p>\n\n\n\n<p>Many companies are onboarding technology but not making full use of it. This can lead to missed opportunities for digitisation and waste valuable time and resources.<\/p>\n\n\n\n<p>At BT, the team committed to ensuring they were getting their technology&#8217;s true value. Beth explains, \u201cWe wanted to imagine the future and go from there, so that\u2019s partly why we\u2019ve tried so many things.\u201d The way to do this is through piloting new features with test users, before rolling it out to the wider team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Give sales teams the opportunity to compliment technology, not compete with it <\/b><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/uk\/customer-success-stories\/egress\/\" target=\"_blank\" rel=\"noopener\">Egress<\/a> is a high-growth scale-up B2B email security vendor that used its funding to implement Salesforce.<\/p>\n\n\n\n<p>James explains how within Egress, they\u2019ve demonstrated how these technologies can complement the sales team. This helps them provide a leading advantage.<\/p>\n\n\n\n<p>A big challenge of digitisation is that sales agents tend to fear digital transactions, thinking they could threaten commission. But so long as the correct tracking systems are in place, anyone working with a potential client can still receive a commission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Using a small team to test and perfect the process <\/b><\/h2>\n\n\n\n<p>One of the ways to perfect the digital transformation process is by using a smaller team. BT created an incubator. This allowed them to understand how digitisation works within their business and to make change faster.<\/p>\n\n\n\n<p>\u201cWe\u2019ve created an incubator where we\u2019ve taken a small group of salespeople and redesigned the way they work.\u201d, Beth explained. The team was given some world-class sales tools to build a new sales environment. They used this to test with customers before scaling it out across the whole organisation.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Learn how BT and Egress are embracing digital transformation with Salesforce.<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">If you want to find out more about how communications businesses are using Salesforce to encourage transformation, watch our World Tour episode.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/plus\/\">Watch the Episode<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.<\/p>\n","protected":false},"author":1,"featured_media":2398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[54,1],"sf_content_type":[],"coauthors":[16],"class_list":["post-2396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-communications","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Transformation Technology for Telcos - Salesforce<\/title>\n<meta name=\"description\" content=\"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology for Digital Transformation in Communications\" \/>\n<meta property=\"og:description\" content=\"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T17:23:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce UK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce UK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/33c8591ac1216f9740d1866229926a3e\"}],\"headline\":\"Technology for Digital Transformation in Communications\",\"datePublished\":\"2023-09-04T20:58:15+00:00\",\"dateModified\":\"2023-10-27T17:23:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\"},\"wordCount\":753,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\",\"name\":\"Digital Transformation Technology for Telcos - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg\",\"datePublished\":\"2023-09-04T20:58:15+00:00\",\"dateModified\":\"2023-10-27T17:23:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg\",\"width\":768,\"height\":432,\"caption\":\"Digital Transformation Technology for Telcos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Technology for Digital Transformation in Communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/33c8591ac1216f9740d1866229926a3e\",\"name\":\"Salesforce UK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce UK\"},\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Transformation Technology for Telcos - Salesforce","description":"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/","og_locale":"en_GB","og_type":"article","og_title":"Technology for Digital Transformation in Communications","og_description":"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/","og_site_name":"Salesforce","article_published_time":"2023-09-04T20:58:15+00:00","article_modified_time":"2023-10-27T17:23:37+00:00","og_image":[{"width":768,"height":432,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","type":"image\/jpeg"}],"author":"Salesforce UK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce UK","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/33c8591ac1216f9740d1866229926a3e"}],"headline":"Technology for Digital Transformation in Communications","datePublished":"2023-09-04T20:58:15+00:00","dateModified":"2023-10-27T17:23:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/"},"wordCount":753,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/","name":"Digital Transformation Technology for Telcos - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","datePublished":"2023-09-04T20:58:15+00:00","dateModified":"2023-10-27T17:23:37+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"Discover how leaders in communications and technology invest in digital transformation technology across sales and service with Salesforce.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","width":768,"height":432,"caption":"Digital Transformation Technology for Telcos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/technology-digital-transformation-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"Technology for Digital Transformation in Communications"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/33c8591ac1216f9740d1866229926a3e","name":"Salesforce UK","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce UK"},"url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/salesforce-uk\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/telco-card-image.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2396\/revisions"}],"predecessor-version":[{"id":5026,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/2396\/revisions\/5026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/2398"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=2396"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=2396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}