{"id":2437,"date":"2021-09-07T20:58:00","date_gmt":"2023-09-04T20:58:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2437"},"modified":"2024-04-04T10:33:18","modified_gmt":"2024-04-04T10:33:18","slug":"identify-productivity-gaps","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/identify-productivity-gaps\/","title":{"rendered":"What Small Businesses Can Learn from the UK Productivity Gap"},"content":{"rendered":"\n<p>There\u2019s no getting around the fact that low productivity is a problem in the UK. The UK productivity gap is so pronounced, enduring and confounding that it earned its own moniker \u2013 \u2018The productivity puzzle.\u2019 The productivity gap is a mystery that even stumped Chancellor George Osborne, who, when asked about the reasons for the UK\u2019s low productivity, stated, \u201cFrankly, no one knows the whole answer.\u201d <\/p>\n\n\n\n<p>For workers, businesses and countries, closing the productivity gap is crucial for remaining competitive. When <a href=\"https:\/\/www.ons.gov.uk\/economy\/economicoutputandproductivity\/productivitymeasures\/bulletins\/internationalcomparisonsofproductivityfirstestimates\/2015#current-price-productivity\"><u>statistics<\/u><\/a> show that it takes the average UK worker five hours to produce what a worker in Germany can make in 4 \u2013 despite a UK worker working nearly six more hours per week \u2013 there is an underlying issue. And figures show that this productivity gap is no small concern, as improving productivity by just 1% each year could add <a href=\"https:\/\/www.bbc.co.uk\/news\/business-37574985\"><u>\u00a39,000 per household<\/u><\/a> to the economy over a decade. <\/p>\n\n\n\n<p>But what is the UK productivity gap? What causes low productivity? And how can small businesses identify productivity gaps and improve productivity in their organisation?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-uk-productivity-gap\"><b>What is the UK productivity gap?<\/b><\/h2>\n\n\n\n<p>The UK productivity gap refers to the fact that the productivity of UK workers lags behind the productivity of the country\u2019s leading global competitors. Productivity in the UK has been especially stagnant since the economic crisis of 2008. <a href=\"https:\/\/www.ons.gov.uk\/economy\/economicoutputandproductivity\/productivitymeasures\/bulletins\/internationalcomparisonsofproductivityfirstestimates\/2015#current-price-productivity\">Statistics<\/a> show that: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An hour worked in a G7 country produces 18% more than an hour worked in the UK.<\/li>\n\n\n\n<li>By GDP per hour worked, productivity in the US is 30% higher than in the UK.<\/li>\n\n\n\n<li>It takes a German worker less than 4 hours to produce what a UK worker produces in 5.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-the-uk-behind-on-productivity\"><b>Why is the UK behind on productivity?<\/b><\/h2>\n\n\n\n<p>Some of the reasons why the UK is behind on productivity include a lower investment rate in infrastructure, technologies and R&amp;D, and skills shortages and <a href=\"https:\/\/cep.lse.ac.uk\/pubs\/download\/ea021.pdf#page=7\"><u>poor management<\/u><\/a>. The UK also has relatively low levels of competition due to long-standing, <a href=\"https:\/\/www.smf.co.uk\/wp-content\/uploads\/2017\/10\/Concentration-not-competition.pdf\"><u>inefficient monopolies<\/u><\/a> and the concentration of markets. <\/p>\n\n\n\n<p>Some have posited that the UK\u2019s productivity puzzle could be solved by investing in new technology to drive productivity \u2013 a key insight for today\u2019s SMEs. Additionally, small businesses can leverage <a href=\"https:\/\/trailhead.salesforce.com\/en\"><u>on-demand training platforms<\/u><\/a> to skill up the workforce, build agility, and use simple, drag-and-drop solutions to <a href=\"https:\/\/www.salesforce.com\/uk\/form\/conf\/platform-overview-demo\/\"><u>create powerful apps.<\/u><\/a><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The Beginner\u2019s Guide to CRM<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn everything you need to know about CRM and find out what a powerful CRM strategy for your SMB looks like.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/smb\/beginners-guide-crm\/?d=inc-blog-banner&#038;nc=7013y000002hmoTAAQ\">Get the Guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"480\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/09\/Beginners-Guide-to-CRM.png\" class=\"attachment-full size-full\" alt=\"The Beginner\u2019s Guide to CRM\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/09\/Beginners-Guide-to-CRM.png 913w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/09\/Beginners-Guide-to-CRM.png?w=300&amp;h=158 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/09\/Beginners-Guide-to-CRM.png?w=768&amp;h=404 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/09\/Beginners-Guide-to-CRM.png?w=150&amp;h=79 150w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-happens-when-productivity-decreases\"><b>What happens when productivity decreases?<\/b><\/h2>\n\n\n\n<p>Lower productivity stunts economic growth. Instead of doing more with less, companies are doing less with more, leading to poor utilisation of resources and increased expenditures, amongst other things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-uk-s-productivity\"><b>What is the UK&#8217;s productivity?<\/b><\/h2>\n\n\n\n<p>Based on GDP per hour worked in 2019, the <a href=\"https:\/\/commonslibrary.parliament.uk\/research-briefings\/sn02791\/\"><u>UK ranked fourth out of the seven G7 countries<\/u><\/a>, trailing France, the United States and Germany. Measuring for 2020 is difficult due to the pandemic, which had an asymmetric impact across industries and sectors, leading to Covid-related restrictions, furloughed employees and lower output-per-hour levels. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-identify-productivity-gaps-in-your-small-business\"><b>How to Identify Productivity Gaps in Your Small Business?<\/b><\/h2>\n\n\n\n<p>One way to address the UK productivity gap is by looking at companies on a micro-level rather than focusing solely on the bigger picture. Here are a few ways to see if there are any productivity gaps in your small business. <\/p>\n\n\n\n<p><b>Run a gap analysis: <\/b>Before you set about addressing productivity gaps in your small business, you\u2019ll need to determine what areas need the most attention. Running a gap analysis will help you compare your business to others in the industry and benchmark your business\u2019s current state against your organisational objectives. How is your business performing against your competitors in key areas? What are you doing differently, and is it working? Where can you <a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/5-productivity-tips\/?nc=7013y000002hMacAAE\" target=\"_blank\" rel=\"noopener\">improve productivity<\/a>?<\/p>\n\n\n\n<p><b>Evaluate the workforce\u2019s skill sets: Optimising the workforce\u2019s talents<\/b> is one of the essential aspects of operating a small business. To evaluate the skills of your workforce, examine the KPIs of individual employees to see where they\u2019re excelling and where they\u2019re falling short. Are their skills being adequately utilised in their current role? Could they potentially provide expertise across functions and departments? What training would help them be more productive? <\/p>\n\n\n\n<p><b>Check leadership and management processes: <\/b>Skills gaps can be addressed through training platforms. Still, the workforce needs to be directed appropriately \u2013 and the <a href=\"https:\/\/www.salesforce.com\/uk\/blog\/2019\/08\/how-engaged-employees-are-the-path-to-success.html\"><u>team needs to be kept engaged and motivated<\/u><\/a>. This can be difficult in the current climate, where remote working is becoming more common. Do an audit of the business\u2019s leadership and management processes to ensure that employees are being given the support they need to be productive. <\/p>\n\n\n\n<p><b>Assess workflows: <\/b>Perhaps when evaluating the workforce\u2019s skillsets, you considered the future of work and what roles and functions will be automated in the near future. For many businesses, the future is now. <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein\/ai-deep-dive\/\"><u>AI<\/u><\/a>, tools and apps are already empowering companies to free up their reps and agents by automating repetitive tasks, which are a <a href=\"https:\/\/www.salesforce.com\/uk\/blog\/2016\/01\/top-5-sales-team-productivity-killers-and-how-to-fix-them.html\"><u>productivity killer<\/u><\/a>. Look at your processes and workflows and see where you might be able to leverage technology to remove any bottlenecks. <\/p>\n\n\n\n<p><b>Look at your tools and technologies: <\/b>Many businesses face falling into the growing digital gap, and the time to digitise is now. Even if you don\u2019t have the resources for a dedicated IT department, there are many solutions to support the needs of your business. From easy-to-use tools that allow you to <a href=\"https:\/\/www.salesforce.com\/uk\/form\/conf\/platform-overview-demo\/\"><u>create apps without any coding knowledge<\/u><\/a>, to ready-made, out-of-the-box cloud solutions that let you integrate all your <a href=\"https:\/\/www.salesforce.com\/uk\/blog\/2016\/09\/are-apps-the-fastest-way-to-boost-business-productivity.html\"><u>apps<\/u><\/a> seamlessly, you can use digitisation to reduce the burden on the workforce.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Discover the tools for success with a CRM for Small Business<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Find, gain, and keep customers with solutions for sales, marketing, and customer service &#8211; all tailored for small businesses just like yours.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/uk\/form\/demo\/demo-small-business\/?d=inc-blog-banner&#038;nc=7013y000000ZiHdAAK\">Watch Demos<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/blog-offer-astro-sales.jpg\" class=\"attachment-full size-full\" alt=\"blog-offer-astro-sales\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/blog-offer-astro-sales.jpg 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/blog-offer-astro-sales.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2021\/11\/blog-offer-astro-sales.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-closing-the-productivity-gap-one-small-business-at-a-time\"><b>Closing the productivity gap, one small business at a time<\/b><\/h2>\n\n\n\n<p>UK small businesses have some work to do if they want to be as productive as their US and EU peers. But the answers to the \u2018Productivity Puzzle\u2019 are clear. To drive productivity, today\u2019s SMEs can leverage technologies, skill up the workforce and increase engagement. Closing the gap starts <a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/5-productivity-tips\/?nc=7013y000002hMacAAE\" target=\"_blank\" rel=\"noopener\"><u>here<\/u><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Biggest Business Secret - Slack | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QubzptZOyOg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Read on to see how SMEs can learn from the UK productivity gap to identify and solve issues in their organisations.<\/p>\n","protected":false},"author":1,"featured_media":2439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"bd273ba8b8d046f6b1a9a43bbf779964","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[41,32],"sf_content_type":[],"coauthors":[16],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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