The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. But in order to reverse its course \u2013 or at least stem the literal and figurative rising tide \u2013 we must first examine our behaviour. <\/p>\n\n\n\n
As entrepreneur Naval Ravikant has pointed out, human beings are driven by the prospect of prosperity. It\u2019s a primal instinct that comes directly from our basic need to survive and provide; it\u2019s an instinct that continues generation after generation. But we cannot let this instinct stand in the way of addressing the greatest crisis our species has ever faced.<\/p>\n\n\n\n
The ACS Climate Science Toolkit found<\/a> that nearly all climate warming can be attributed to human activities since the Industrial Revolution in the 1800s. It was our collective behaviour that caused global temperatures to rise. Controlling those temperatures must also be our collective duty. In particular, we must enable people to adopt sustainable lifestyles and advocate for sustainable business models. This is our responsibility. <\/p>\n\n\n\n According to the Survey of Sustainability Reporting 2020<\/a>, 80% of the world\u2019s top businesses reported on sustainability in 2020. Meanwhile, individuals are struggling to implement and fully grasp eco-friendly practices in their daily lives. In a Southern Cross University survey of U.S. and Australian consumers<\/a>, 77% indicated they wanted to learn how to live more sustainably. These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall.<\/p>\n\n\n\n The question then is: How do we make our businesses sustainable while also making climate change an economic opportunity for people? Take a look at what we\u2019re learning from organizations leading the way.<\/p>\n\n\n\n Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships.<\/p>\n\n\n\n READ NOW<\/a><\/p>\n\n\n\n The first step toward honouring the United Nations\u2019 Sustainable Development Goals (SDGs)<\/a>, the North Star to-do list for people and the planet by 2030, is to create sustainable products. But don\u2019t let the simplicity of that charge distract you from the urgency of the problem. G7 climate and environment ministers acknowledged<\/a> that \u201cthe unprecedented and interdependent crises of climate change and biodiversity loss pose an existential threat to nature, people, prosperity, and security.\u201d <\/p>\n\n\n\n According to Accenture research<\/a>, companies are realizing value from integrating sustainability into their operations and products. Between 2013 and 2020, companies with consistently high ratings for environmental, social, and governance (ESG) performance have outperformed their peers, achieving operating margins 3.7X higher than lower ESG performers, and generating 2.6X higher annual total returns to shareholders.<\/p>\n\n\n\n At Accenture, sustainability is inclusive of everything \u2013 from environment and equality to technology and economics. Nothing shows greater promise than sustainability. It will permeate everything, driving new value and growth along the way. That\u2019s why Salesforce and Accenture announced their expanded partnership<\/a> to help companies embed sustainability into the core of their business. The combination of Accenture\u2019s Sustainability Services<\/a>, Salesforce Sustainability Cloud<\/a>, and Customer 360<\/a> will bring sustainability to the front office and provide leaders visibility into historical and real-time environmental, social, and governance data. <\/p>\n\n\n\n \u201cAccenture and Salesforce continue to have a unique opportunity to play a market-shaping role in the fast-moving, mission-critical sustainability transformation agenda,\u201d said Farshad Family<\/a>, managing director and global Salesforce sustainability lead at Accenture. \u201cAccenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.\u201d<\/p>\n\n\n\n In tandem with a broadened commitment to their own sustainability goals in 2020, Accenture also rolled out a suite of services that help global clients carry out sustainability initiatives of their own. This includes focusing on net-zero waste, circular value chains, and other green priorities. <\/p>\n\n\n\n Salesforce has similarly worked to incorporate sustainability goals into its everyday business practices. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees<\/a> by 2030. In 2021, the company introduced its Sustainability Exhibit<\/a>, which expands its climate commitments to also include every company in its supply chain. For the first time, these commitments are being written into contracts with the understanding that by working together, companies can amplify their impact.<\/p>\n\n\n\n In a survey of 913 respondents, 82.6% said the high cost of eco-friendly products was a top barrier to living an eco-friendly lifestyle. 77% of those surveyed said they\u2019re interested in furthering their education on how to live sustainably. 72% said they want to learn more about humanity\u2019s impact on the environment. <\/p>\n\n\n\n Xcel Energy<\/a> was the first of major energy companies to pledge a carbon-free presence by 2050<\/a>. Since 2005, the company has reduced carbon emissions by 51%, making Xcel Energy the nation\u2019s energy company leader in transitioning to clean energy. <\/p>\n\n\n\n \u201cCustomers want to participate in the greening of the country,\u201d said Brett Carter<\/a>, executive vice president and chief customer and innovation officer at Xcel Energy. \u201cYou have to empower them to participate in the transition.\u201d<\/p>\n\n\n\n Carter explained how the key to empowering consumers is by providing them with data they didn\u2019t previously have access to. Xcel Energy strives to make clean energy consumption insights visible and accessible. Customers can then use that information to decide when to plug in their electric cars or better understand their own consumption habits. <\/p>\n\n\n\n The clean-energy utility pioneer has also committed to providing affordable electrical vehicles<\/a> (EV) with an intentional rebate added on for vehicles under $50K. <\/p>\n\n\n\n \u201cWe are already busy creating new charging options for customers, whether they are residential customers or companies and government agencies with large vehicle fleets,\u201d Carter said. \u201cEVs charged on the Xcel Energy system will have an estimated 80% lower carbon emission by 2030.\u201d<\/p>\n\n\n\n Every generation engages with the reality of climate change \u2013 natural disasters, financial disruptions, existential dread \u2013 differently. But it\u2019s younger generations in particular who are willing to change their buying patterns based on a brand\u2019s commitment to the environment.<\/p>\n\n\n\n Countless retail studies also indicate that Gen Z and Millennial shoppers<\/a> prefer to buy from sustainable brands, and they are willing to spend 10% more<\/a> on sustainable products. Is your company only targeting investors for wildlife preservation when there\u2019s a powerful interest among customers? Are you focusing on Baby Boomers at the expense of younger generations?<\/p>\n\n\n\n Businesses have the capacity to address every one of these barriers. We can make eco-friendly products affordable, convenient, and available \u2013 even in communities where so far they have not been. We also have the power to shift the way people think about sustainable living. Instead of it being a novelty, it can be the new baseline for how consumers \u2013 across all generations \u2013 act. <\/p>\n\n\n\n Because sustainability is multidimensional, our approach should be as well. The data tells us that lack of awareness is no longer the problem. The problem is the gap in the application. We know climate change is an issue. Consumers know. Now it\u2019s up to businesses to actually address it. How can our sustainability programs reach everybody<\/i> across geographical and generational borders?<\/p>\n\n\n\n As Naval Ravikant put it, it\u2019s contradictory to our nature as human beings to sacrifice economic opportunity. <\/p>\n\n\n\n Knowing this fundamental human truth, it\u2019s clear that business is the greatest platform to address climate change. We are the ones who can turn sustainability into economic opportunity. We can reach people in every aspect of their lives, in a way that makes intuitive sense. This is our responsibility. This is our moment.Salesforce supports the Sustainable Development Goals<\/b><\/h2>\n\n\n\n
Build a sustainable business model<\/b><\/h2>\n\n\n\n
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<\/p>\n\n\n\n How companies can participate in the green economy<\/b><\/h2>\n\n\n\n
Tailor your sustainable offerings to different generations<\/b><\/h2>\n\n\n\n