{"id":2536,"date":"2022-01-18T20:59:00","date_gmt":"2023-09-04T20:59:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2536"},"modified":"2023-10-30T11:56:05","modified_gmt":"2023-10-30T11:56:05","slug":"driving-cultural-change-in-the-legal-section","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/","title":{"rendered":"Driving Cultural Change in the Legal Sector"},"content":{"rendered":"\n

For those of us in the legal sector,<\/a> stringent protection of our intellectual property has never been considered a nice-to-have. It\u2019s been central to our value as professionals. But as every category around us adopted a data-driven model that resulted in more personalised client experiences, it was only a matter of time before we were forced to take a step back and question if the legacy way really was the only way. And it turns out the answer is no. <\/p>\n\n\n\n

Today\u2019s clients across all industries have become accustomed to a whole new level of personalisation \u2013 made possible by shared knowledge across an organisation. Despite there being different standards of security and privacy in the legal world, client expectations for a seamless, tailored experience are as high when it comes to the law as it does when it comes to retail. And since your clients aren\u2019t going to change, you have to. <\/p>\n\n\n\n

The reality is simple: firms can no longer hoard IP. Instead, they must use the data they\u2019re afforded collaboratively to exceed client expectations \u2013 and doing so requires an entirely new culture. <\/p>\n\n\n\n

Cultural change critical to survival <\/b><\/h2>\n\n\n\n

All the best processes and tools in the world can\u2019t transform a firm without a shift in mindset. Without this step, business silos will remain \u2013 leading to a disjointed client experience and eventually something even worse: irrelevance. <\/p>\n\n\n\n

Changing a firm\u2019s mindset demands the ultimate change management from the top down. The entire firm must buy into the idea that more visibility leads to greater value \u2013 both externally for clients as well as internally when it comes to a more empowering, streamlined employee experience. <\/p>\n\n\n\n

To enable this change, firms must navigate technological and cultural change management in tandem, giving people tools they\u2019re confident using while illustrating how much value these new tools can provide. <\/p>\n\n\n\n

Salesforce: an intelligent platform that brings people together <\/b><\/h2>\n\n\n\n

Most law firms are navigating their first and only attempt at digital transformation \u2013 but the good news is, the same can\u2019t be said for our team. The combination of Salesforce\u2019s underlying technology and our team\u2019s expertise has led to smooth cultural change across firms of all tenures and sizes, empowering them to become data-driven in everything they do and guiding the required mindset change to make the new way stick. <\/p>\n\n\n\n

We\u2019ll help you transform around your clients, giving you a deeper, unified view of every single client so that your entire firm has the information it needs to consistently exceed their expectations. From designing effective ownership and decision-making processes to coaching on improved knowledge-sharing strategies across practices and pitches \u2013 we\u2019ll help you break down silos to rebuild an agile, responsive, connected firm. Read our Future of Law Firms ebook<\/a>. <\/p>\n\n\n\n

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The Future of Law Firms. Now.<\/h2>\n\t\t\t\t\t\t\t

Stay ahead of the curve with a digital-first strategy. Read the E-Book to find out more.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tDownload the E-Book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"future-of-law-firms-ebook\"\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Discover how you can encourage more connected, open, and collaborative online experiences to drive a cultural change in the legal sector. <\/p>\n","protected":false},"author":1,"featured_media":2538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"fd3fcea71a004b01ae1917a694580275","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,15],"sf_content_type":[],"coauthors":[2],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-future-of-work"],"yoast_head":"\nDriving Cultural Change in the Legal Sector - Salesforce<\/title>\n<meta name=\"description\" content=\"Discover how you can encourage more connected, open, and collaborative online experiences to drive a cultural change in the legal sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Cultural Change in the Legal Sector\" \/>\n<meta property=\"og:description\" content=\"Discover how you can encourage more connected, open, and collaborative online experiences to drive a cultural change in the legal sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:59:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T11:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/people-first-sales-culture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent Perrin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Perrin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/1680d4c38fd4671ff7273132bd7cc9b1\"}],\"headline\":\"Driving Cultural Change in the Legal Sector\",\"datePublished\":\"2023-09-04T20:59:48+00:00\",\"dateModified\":\"2023-10-30T11:56:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\"},\"wordCount\":466,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/people-first-sales-culture.jpg\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/driving-cultural-change-in-the-legal-section\/\",\"name\":\"Driving Cultural Change in the Legal Sector - 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