{"id":2790,"date":"2021-09-09T21:05:00","date_gmt":"2023-09-04T21:05:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2790"},"modified":"2023-10-30T18:45:45","modified_gmt":"2023-10-30T18:45:45","slug":"the-future-of-commerce-platforms","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/","title":{"rendered":"The Future of Commerce Platforms: Is It Headless?"},"content":{"rendered":"\n<p>Over 400 Leaders in e-commerce and IT roles were <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/future-of-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">surveyed to understand what they really think of Headless Commerce<\/a> and give a candid view of their readiness to follow customer demands.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbf9ccc5c06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbf9ccc5c06\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/headless-commerce-infographic1.png?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>57% of the surveyed <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/solutions\/by-role\/salesforce-for-it\/?d=cta-body-promo-37\" target=\"_blank\" rel=\"noopener\">IT<\/a> and e-commerce leaders told us that their current commerce platform would last no more than 12 months! In this <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/future-of-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">research<\/a>, we wanted to gain an insight into the understanding, take-up, and perceived issues associated with these technologies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce platform architecture has evolved, and why it matters<\/li>\n\n\n\n<li>Positive attitudes and internal confidence in understanding new technologies, yet pick up is slow. 4\/5 are confident in their abilities to work with these new technologies, with just over 1\/5 suggesting they are not yet ready<\/li>\n\n\n\n<li>Nearly 2\/3 of Heads of IT \/ CIOs believe their eCommerce platforms need updating within 12 months.<\/li>\n<\/ul>\n\n\n\n<p>The fact that so much of this reflects the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/blog\/2020\/09\/what-is-headless-commerce-five-minute-guide.html\" target=\"_blank\" rel=\"noopener\">known benefits of Headless Commerce<\/a>, Composable and other API-based architectures \u2013 approaches that create agile, scalable solutions that directly support rapid release cycles, bespoke customisation and multichannel integration \u2013 surely leads to the conclusion that organisations outgrowing their current digital landscape must have strategic plans in place to introduce at least some of these technologies and patterns? <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbf9ccc6c55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbf9ccc6c55\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/headless-commerce-infographic2.png?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>75% say moving to Microservices is right for their business in the future, yet 56% feel it\u2019s too risky. This is why <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> is focused on making the transition to these modern architectures easier and faster. We offer composable capabilities that you can pick and choose from based on your current architecture and business goals.<\/p>\n\n\n\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Commerce Cloud<\/a> has invested in technologies like PWA Kit and Managed Runtime to over a decoupled storefront for headless commerce that helps you get to market fast. The Managed Runtime handles storefront security, scalability and performance. This helps accelerate the path to headless commerce, reduces operational costs and risks of headless and enables the customer to focus on innovation rather than maintenance. <b>Read the full research for insight into the understanding, take-up, and perceived issues associated with <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/future-of-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">Headless Commerce Technologies.<\/a><\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/future-of-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/GB-New-Ebook-LinkedIn-1200x628px.jpg?strip=all&#038;quality=95\" alt=\"\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Over 400 Leaders in eCommerce and IT roles share what they really think of Headless Commerce and their readiness to follow customer demands.<\/p>\n","protected":false},"author":1,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"87a0ce98c9a844cf90cec694cc6e4e9c","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[65,1,72,57],"sf_content_type":[],"coauthors":[196],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-digital-transformation","sf_topic-it","sf_topic-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Commerce Platforms: Is It Headless? - Salesforce<\/title>\n<meta name=\"description\" content=\"Over 400 Leaders in eCommerce and IT roles share what they really think of Headless Commerce and their readiness to follow customer demands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Commerce Platforms: Is It Headless?\" \/>\n<meta property=\"og:description\" content=\"Over 400 Leaders in eCommerce and IT roles share what they really think of Headless Commerce and their readiness to follow customer demands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T21:05:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T18:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-commerce-FI-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karly Cyr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karly Cyr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/1b0a15b4b4e6f23f41d2fb4f8610484b\"}],\"headline\":\"The Future of Commerce Platforms: Is It Headless?\",\"datePublished\":\"2023-09-04T21:05:29+00:00\",\"dateModified\":\"2023-10-30T18:45:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\"},\"wordCount\":333,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/state-of-commerce-FI-blog.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/the-future-of-commerce-platforms\/\",\"name\":\"The Future of Commerce Platforms: Is It Headless? 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