{"id":2923,"date":"2022-09-14T21:07:00","date_gmt":"2023-09-04T21:07:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2923"},"modified":"2023-10-27T12:04:34","modified_gmt":"2023-10-27T12:04:34","slug":"centrica-a-champion-for-change","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/centrica-a-champion-for-change\/","title":{"rendered":"Centrica champions net zero with greater energy efficiency"},"content":{"rendered":"\n<p>Smart controls, boiler upgrades, and radiator valves: home energy efficiency measures are not often top of the conversation list for an evening in the pub \u2013 unless you are meeting Jim Rushen. He is so passionate about the environment that it features heavily in both his professional and personal life. \u201cWhen I catch up with friends, I often ask how well their home is insulated. I am always amazed at how interested they are, particularly with the current cost of energy, and yet many are still unsure of the answer. If everyone takes small steps to use resources efficiently, we can drive big changes and help protect the planet.\u201d<\/p>\n\n\n\n<p>As Group Head of Environment for <a href=\"https:\/\/www.centrica.com\/\">Centrica<\/a>, Rushen understands better than most the need for rapid and drastic change. \u201cI\u2019ve been working in this field for nearly 30 years and have seen the impact of human behaviour and climate change on our fragile ecosystem. We don\u2019t have the luxury of time when it comes to decarbonisation. We must act now.\u201d And that\u2019s exactly what Rushen and Centrica are doing. The energy company has already cut its carbon emissions by 80% over the last decade and plans to deliver another reduction of 40% by 2034.<\/p>\n\n\n\n<p>But this is just the beginning. From boosting its investment in renewables to electrifying its vehicle fleet, Centrica has put <a href=\"https:\/\/www.centrica.com\/sustainability\/\">sustainability<\/a> at the heart of its business. \u201cWe have integrated net zero into our strategic planning,\u201d explained Rushen. \u201cBusinesses in all sectors are essential to enabling the transition to a net zero world. They will help to drive innovation and investment and become an important platform for change.\u201d<\/p>\n\n\n\n<p>Centrica has been supporting individuals, communities, and businesses with their energy needs for more than 200 years. And in 2021, it achieved an important milestone: supplying zero-carbon electricity to all UK customers. \u201cOur very purpose is to provide services and solutions that help people live sustainably, simply, and affordably. We want to make the greener choice the easier and cheaper choice for everyone,\u201d said Rushen.<\/p>\n\n\n\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/pullout-stats-web.png?strip=all&#038;quality=95\"> <i>Centrica: a champion for change<\/i> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sustainability-a-challenge-and-an-opportunity-for-business\"><span>Sustainability: a challenge and an opportunity for business. <\/span> <\/h2>\n\n\n\n<p>With 90% of its carbon emissions linked to its 10 million customers, <a href=\"https:\/\/www.centrica.com\/sustainability\/our-people-and-planet-plan\/planet\/\">Centrica&#8217;s People and Planet Plan<\/a> needs to encompass more than just its own operations. And that\u2019s where Rushen\u2019s passion for energy efficiency comes to the fore. \u201cThe most sustainable unit of energy is the one that you don\u2019t use in the first place. We want to help people find new ways to save energy at home &#8211; from more efficient boilers to employing smart devices or switching to cleaner forms of energy through installing EV Chargers or Air Source Heat Pumps.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/uk\/customer-success-stories\/centrica-connected-home\/\">Centrica Hive<\/a> has been blazing a trail in smart home management since 2013 and now has more than 1.9 million customers. \u201cThe <a href=\"https:\/\/www.hivehome.com\/\">Hive products<\/a> help deepen your understanding and connection with energy use,\u201d said Rushen. \u201cI feel really satisfied when I find and address wastage in our home \u2013 it doesn\u2019t just save energy but money too.\u201d<\/p>\n\n\n\n<p>And it\u2019s not just individuals that can make financial savings. According to research by Centrica Business Solutions, <a href=\"https:\/\/www.centricabusinesssolutions.com\/why-volatility-can-put-you-path-net-zero\">48% of organisations<\/a> say they save money with innovative energy management. \u201cBusinesses and leaders need to start seeing sustainability as an opportunity instead of just a challenge and a cost. We need to invest in the future even if it means taking a leap of faith in these uncertain times,\u201d commented Rushen.<\/p>\n\n\n\n<p>As a fast-growing global pharmaceutical company, <a href=\"https:\/\/www.centricabusinesssolutions.com\/case-study\/delivering-80-energy-efficiency-chp\">Accord Healthcare <\/a>has already taken that leap of faith with help from <a href=\"https:\/\/www.centricabusinesssolutions.com\/\">Centrica Business Solutions<\/a>. By investing in new technology to optimise energy utilisation at one of its sites, Accord Healthcare expects to save at least 10% on its electricity spend and achieve almost 80% efficiency per kWh compared with standard grid efficiency of approximately 50%.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da54eab379c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da54eab379c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"380\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/10\/jim-rushen.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-4967\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/10\/jim-rushen.jpg 272w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/10\/jim-rushen.jpg?w=215&amp;h=300 215w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/10\/jim-rushen.jpg?w=107&amp;h=150 107w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The most sustainable unit of energy is the one that you don\u2019t use in the first place.<\/p>\n<cite><span style=\"letter-spacing: -0.08px;\">Jim Rushen<\/span><\/cite><\/blockquote>\n<span class=\"citation-role\">Group Head of Environment, Centrica<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fcentrica-a-champion-for-change%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Centrica%20champions%20net%20zero%20with%20greater%20energy%20efficiency\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Centrica%20champions%20net%20zero%20with%20greater%20energy%20efficiency&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fcentrica-a-champion-for-change%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" 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js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Centrica champions net zero with greater energy efficiency\" https:\/\/www.salesforce.com\/eu\/blog\/centrica-a-champion-for-change\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advancing-net-zero-with-digital-technologies\"><span>Advancing net zero with digital technologies. <\/span> <\/h2>\n\n\n\n<p>Digitalisation will be a key enabler for helping Centrica and its customers achieve net zero. The company showcased the role of technology and innovation in tackling the climate challenge as part of its COP26 programme in Glasgow. In the run-up to the event, Centrica launched its first <a href=\"https:\/\/www.centrica.com\/media-centre\/news\/2021\/centrica-launches-climate-transition-plan\/\">Climate Transition Plan<\/a>, which outlines how the company intends to become a net zero business by 2045 and use its services and solutions capability to help its customers be net zero by 2050 \u2013 with a focus on ensuring a \u2018just transition\u2019 that\u2019s fair and affordable for all.<\/p>\n\n\n\n<p>\u201cThe energy ecosystem of the future will be far more complex,\u201d explained Rushen. \u201cIt will be dominated by renewable sources, which can be intermittent. We\u2019ll need more storage options and rapid responses to fill the gaps, which will mean greater use of smart grids and optimisation tools.\u201d This will also mean handling greater volumes of data, which can result in a large environmental footprint. \u201cClimate change is the biggest challenge facing society, and we want to partner with technology companies that share our values,\u201d said Rushen. \u201cSalesforce supports our sustainability goals by reducing the carbon emissions associated with the services it provides to us.\u201d<\/p>\n\n\n\n<p>Salesforce achieved <a href=\"https:\/\/www.salesforce.com\/company\/sustainability\/\">net-zero<\/a> residual emissions across its full value chain in September 2021 and uses 100% renewable energy for its operations. \u201cSustainability and commercial viability are intertwined. The most successful organisations find a way to balance their economic goals with their environmental responsibilities,\u201d said Rushen. \u201cWe want to empower all our colleagues to become ambassadors for sustainability.\u201d<\/p>\n\n\n\n<p> <img decoding=\"async\" alt=\"Centrica\u2019s journey to net zero timeline\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/pullout-timeline-web.png?strip=all&#038;quality=95\"> <i>Centrica\u2019s journey to net zero<\/i> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sharing-the-sustainability-message-with-more-people\"><span>Sharing the sustainability message with more people. <\/span> <\/h2>\n\n\n\n<p>To help more businesses and individuals join the net zero revolution, Centrica needs to optimise how it engages with millions of customers. \u201cWith Salesforce, we can streamline our touchpoints and channels. It enables us to connect with customers more effectively and predict their needs more accurately,\u201d explained Rushen. <\/p>\n\n\n\n<p>By optimising and enriching customer engagement, Centrica will be able to help more people take the steps they need to live sustainably, simply, and affordably. And it\u2019s not just about enabling greater energy efficiency, it\u2019s about reducing waste, avoiding single-use plastics, and protecting our natural environment. <\/p>\n\n\n\n<p>\u201cThere\u2019s so much we can do as individuals that it can be difficult to know where to start. But we must start now before it\u2019s too late. Simply by being more mindful every day about how we consume resources, we can minimise our impact on the planet and make net zero a reality for future generations,\u201d said Rushen.<\/p>\n\n\n\n<p> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/five-tips-sustainability-web.png?strip=all&#038;quality=95\" alt=\"Five ways you can make a difference\"> <i>Five ways you can make a difference<\/i> <\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Learn more about keeping sustainability in the spotlight.<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover more ways to minimise your environmental impact with our\u00a0<a href=\"https:\/\/www.salesforce.com\/blog\/sustainability-environmentally-friendly-work-from-home\/\">Sustainability at Home Guide<\/a>.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/blog\/sustainability-environmentally-friendly-work-from-home\/\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Centrica\u2019s Head of Environment, Jim Rushen, reveals how businesses and individuals can help make net zero a reality.<\/p>\n","protected":false},"author":1,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6296c0a31baa4cf9878e418c648699a6","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,19],"sf_content_type":[],"coauthors":[16],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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