A single, secure platform that enables healthcare organisations to deliver personalised care at a scale that\u2019s intelligent, patient-focused, and modern. Let\u2019s take a look at five ways healthcare organisations such as hospitals use Salesforce to revolutionise patient care.<\/p>\n\n\n\n
Health Cloud<\/span><\/h2>\n\t\t\t\t\t\t\tSee how Health Cloud can improve outcomes and lower costs for your Industry.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tLearn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t![\"health-cloud-demo-ogp\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/health-cloud-demo-ogp.jpg\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n1. Healthcare at home<\/b><\/h2>\n\n\n\n
There\u2019s no place like home, and that\u2019s particularly relevant when it comes to managing our health. While the pandemic changed public perceptions of healthcare settings \u2013 particularly among the elderly and clinically vulnerable \u2013 a 2018 ARP survey revealed that 75% of adults aged over 50 want more clinical support at home.<\/b><\/p>\n\n\n\n
Traditionally, the only way to access trusted, reliable medical advice was to visit a doctor, but things have changed. Patients are much more likely to Google their symptoms or talk to friends before making an appointment. <\/b>That means by the time they speak to a professional, they already have high expectations of a more personalised experience<\/b>.<\/p>\n\n\n\n
Remote Patient Monitoring is breaking down the barriers between the clinical and home environment and enabling providers to deliver exceptional, personalised experiences from anywhere. With Health Cloud, capturing data and insights directly from the patient is simple and gives clinicians a more holistic view of patient health. Patients are prompted to enter information directly into a secure portal and, if they have any wearable technology, it can be seamlessly integrated with Salesforce to capture data directly.<\/p>\n\n\n\n
Salesforce also helps to expand digital engagement and connect patients with the right clinicians at the right time, leveraging automated workflows to cut down admin time, and costs, and eliminate inefficiencies. One study revealed that 90 days of home healthcare amounted to just 64% of the cost of hospital care.<\/b><\/p>\n\n\n\n2. Scale patient outreach and acquisition<\/b><\/h2>\n\n\n\n
While marketing budgets are slowly increasing following the COVID-19 pandemic, they\u2019re still on average 33% lower<\/a> than they were in 2019.<\/b> Marketers need to balance generating demand for services with building brand awareness and creating an engaging experience relying on personalisation. <\/p>\n\n\n\nA central platform like Salesforce aggregates consumer data and makes it actionable. With smarter segmentation, providers can send more targeted, omnichannel campaigns, and drive greater patient value at scale.<\/p>\n\n\n\n
Central visibility of data, known as Patient 360,<\/b> transforms the human experience and helps to forge stronger, longer-lasting connections between patients and providers. And when it comes to healthcare, guiding patients with more relevant digital journeys means more enquiries, higher conversion rates, and, crucially, faster access to healthcare.<\/p>\n\n\n\n
With Salesforce, organisations can manage the full lifecycle; from patient outreach and acquisition to consumer data aggregation and marketing intelligence. The solution allows providers to use existing data and segmentation to run campaigns at scale, place ads, nurture leads, and convert anonymous leads to known leads. They can also enrich activation efforts with unified first and second-party data, analyse activations, and optimise towards their KPIs.<\/p>\n\n\n\n
3. Coordinate care effectively<\/b><\/h2>\n\n\n\n
When you\u2019ve acquired new patients, giving them a seamless health journey is key to retention. We\u2019re entering a new era of engagement around health, and providers must evolve their technology to meet new digital demands.<\/p>\n\n\n\n
Care coordination with Salesforce enables providers to assess and prioritise patients for engagement by risk, manage programmes, streamline collaboration, automate orchestration, identify and eliminate pain points, and set goals to optimise performance. <\/p>\n\n\n\n
In short, it reduces readmissions and increases patient engagement by better-connecting patients with their care team and facilitating on-demand support such as telehealth services. With richer insights and the right tools, providers can proactively monitor how well the patient is adhering to their personal care plan and adjust in line with evolving care needs.<\/p>\n\n\n\n
But the journey doesn\u2019t end there. By replacing multiple systems with an integrated engagement platform, Salesforce combines clinical data from the EHR (electronic health record) with contextual data to achieve 360-degree visibility<\/b>. This reduces complexity when it comes to scheduling appointments, working with third parties, and billing.<\/p>\n\n\n\n
Take a look at Lifespark<\/a>, for example. The holistic elder care services company is using Health Cloud to revolutionise care management. It combines clinical records with social data to create a digital \u2018life record\u2019 for seniors.<\/p>\n\n\n\nWith real-time analytics and predictive signals, its team is alerted to any elders who are at risk so they can reach out and check on them. And, with highly available data and automatic workflows, it can scale seamlessly and establish a higher standard of care across a variety of care services. <\/p>\n\n\n\n
Salesforce makes care coordination a breeze. With health risk prioritisation, providers can analyze patient assessments, identify gaps in adherence and prioritise intervention while simplifying care team collaboration and planning.<\/b> This includes collaboratively generating care plans and engaging patients in their preferred manner. Referral management also allows providers to orchestrate medical and community referrals while patient exception monitoring means providers can act on changes in a patient\u2019s health status quickly.<\/p>\n\n\n\n4. Scale patient access services<\/b><\/h2>\n\n\n\n
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n1. Healthcare at home<\/b><\/h2>\n\n\n\n
There\u2019s no place like home, and that\u2019s particularly relevant when it comes to managing our health. While the pandemic changed public perceptions of healthcare settings \u2013 particularly among the elderly and clinically vulnerable \u2013 a 2018 ARP survey revealed that 75% of adults aged over 50 want more clinical support at home.<\/b><\/p>\n\n\n\n
Traditionally, the only way to access trusted, reliable medical advice was to visit a doctor, but things have changed. Patients are much more likely to Google their symptoms or talk to friends before making an appointment. <\/b>That means by the time they speak to a professional, they already have high expectations of a more personalised experience<\/b>.<\/p>\n\n\n\n
Remote Patient Monitoring is breaking down the barriers between the clinical and home environment and enabling providers to deliver exceptional, personalised experiences from anywhere. With Health Cloud, capturing data and insights directly from the patient is simple and gives clinicians a more holistic view of patient health. Patients are prompted to enter information directly into a secure portal and, if they have any wearable technology, it can be seamlessly integrated with Salesforce to capture data directly.<\/p>\n\n\n\n
Salesforce also helps to expand digital engagement and connect patients with the right clinicians at the right time, leveraging automated workflows to cut down admin time, and costs, and eliminate inefficiencies. One study revealed that 90 days of home healthcare amounted to just 64% of the cost of hospital care.<\/b><\/p>\n\n\n\n2. Scale patient outreach and acquisition<\/b><\/h2>\n\n\n\n
While marketing budgets are slowly increasing following the COVID-19 pandemic, they\u2019re still on average 33% lower<\/a> than they were in 2019.<\/b> Marketers need to balance generating demand for services with building brand awareness and creating an engaging experience relying on personalisation. <\/p>\n\n\n\n A central platform like Salesforce aggregates consumer data and makes it actionable. With smarter segmentation, providers can send more targeted, omnichannel campaigns, and drive greater patient value at scale.<\/p>\n\n\n\n Central visibility of data, known as Patient 360,<\/b> transforms the human experience and helps to forge stronger, longer-lasting connections between patients and providers. And when it comes to healthcare, guiding patients with more relevant digital journeys means more enquiries, higher conversion rates, and, crucially, faster access to healthcare.<\/p>\n\n\n\n With Salesforce, organisations can manage the full lifecycle; from patient outreach and acquisition to consumer data aggregation and marketing intelligence. The solution allows providers to use existing data and segmentation to run campaigns at scale, place ads, nurture leads, and convert anonymous leads to known leads. They can also enrich activation efforts with unified first and second-party data, analyse activations, and optimise towards their KPIs.<\/p>\n\n\n\n When you\u2019ve acquired new patients, giving them a seamless health journey is key to retention. We\u2019re entering a new era of engagement around health, and providers must evolve their technology to meet new digital demands.<\/p>\n\n\n\n Care coordination with Salesforce enables providers to assess and prioritise patients for engagement by risk, manage programmes, streamline collaboration, automate orchestration, identify and eliminate pain points, and set goals to optimise performance. <\/p>\n\n\n\n In short, it reduces readmissions and increases patient engagement by better-connecting patients with their care team and facilitating on-demand support such as telehealth services. With richer insights and the right tools, providers can proactively monitor how well the patient is adhering to their personal care plan and adjust in line with evolving care needs.<\/p>\n\n\n\n But the journey doesn\u2019t end there. By replacing multiple systems with an integrated engagement platform, Salesforce combines clinical data from the EHR (electronic health record) with contextual data to achieve 360-degree visibility<\/b>. This reduces complexity when it comes to scheduling appointments, working with third parties, and billing.<\/p>\n\n\n\n Take a look at Lifespark<\/a>, for example. The holistic elder care services company is using Health Cloud to revolutionise care management. It combines clinical records with social data to create a digital \u2018life record\u2019 for seniors.<\/p>\n\n\n\n With real-time analytics and predictive signals, its team is alerted to any elders who are at risk so they can reach out and check on them. And, with highly available data and automatic workflows, it can scale seamlessly and establish a higher standard of care across a variety of care services. <\/p>\n\n\n\n Salesforce makes care coordination a breeze. With health risk prioritisation, providers can analyze patient assessments, identify gaps in adherence and prioritise intervention while simplifying care team collaboration and planning.<\/b> This includes collaboratively generating care plans and engaging patients in their preferred manner. Referral management also allows providers to orchestrate medical and community referrals while patient exception monitoring means providers can act on changes in a patient\u2019s health status quickly.<\/p>\n\n\n\n3. Coordinate care effectively<\/b><\/h2>\n\n\n\n
4. Scale patient access services<\/b><\/h2>\n\n\n\n