{"id":3119,"date":"2022-07-14T21:09:00","date_gmt":"2023-09-04T21:09:15","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3119"},"modified":"2023-10-24T18:16:51","modified_gmt":"2023-10-24T18:16:51","slug":"digital-marketing-customer-retention","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/digital-marketing-customer-retention\/","title":{"rendered":"Digital Marketing and How it can Help with your Customer Retention"},"content":{"rendered":"\n

When you think about marketing, what comes to mind? Everything, no doubt. From the ads you see when you\u2019re browsing online, to the targeted posts that pop up on LinkedIn, to the flyers that drop through your letterbox.<\/p>\n\n\n\n

And in today\u2019s incredibly online world, defining what digital marketing is, is pretty tough. Because \u2013 to a certain extent \u2013 almost everything is digital. So, what advantages does digital marketing offer over traditional marketing? And how is it different from traditional marketing?<\/p>\n\n\n\n

Let\u2019s dig in.<\/p>\n\n\n\n

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What is digital marketing?<\/b><\/h2>\n\n\n\n

So, let\u2019s break it right down. Marketing is all the combined activities that identify customers and manage relationships with them. And because customers are central to a brand\u2019s success, so is marketing. <\/p>\n\n\n\n

In a (very) simplified way, you can say that marketing has two jobs:<\/p>\n\n\n\n

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  1. To understand your customers\u2019 concept of value, and <\/b> <\/li>\n\n\n\n
  2. To show customers the value of what your company has to offer.<\/b> <\/li>\n<\/ol>\n\n\n\n

    And, in essence, marketing needs to position your company\u2019s values in line with your customers. Not too much to do then, hey?<\/p>\n\n\n\n

    So, what is digital marketing? <\/p>\n\n\n\n

    If the purpose of marketing is to get in touch (and stay in touch) with customers where they are \u2013 which these days are increasingly online \u2013 then digital marketing is marketing that achieves its goals by using digital tools and channels.<\/p>\n\n\n\n

    But this doesn\u2019t mean necessarily sticking online. Digital marketing works well alone, as well as in synergy with traditional marketing tools, like print ads, radio, TV, telemarketing or face-to-face marketing.<\/p>\n\n\n\n

    Which brings us to the next big question: what advantages does digital marketing offer over traditional marketing? <\/p>\n\n\n\n

    There are four key benefits of using digital marketing:<\/b><\/p>\n\n\n\n