{"id":3320,"date":"2022-11-03T21:11:00","date_gmt":"2023-09-04T21:11:14","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3320"},"modified":"2023-10-22T06:32:18","modified_gmt":"2023-10-22T06:32:18","slug":"holiday-retail-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/","title":{"rendered":"You Can Make Holiday Shopping Easier: 4 Tips for Retailers"},"content":{"rendered":"\n<p><b><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2022\/10\/how-will-inflation-shape-this-holiday-shopping-season.html\" target=\"_blank\" rel=\"noopener\">Rising consumer pessimism<\/a> means retailers need to work harder this holiday season to keep shoppers merry. <\/b>How do you balance the online and in-store retail shopping experience? How do you contend with a more complicated path to purchase? How do you keep customers satisfied and spending at the same time? <\/p>\n\n\n\n<p><b>The answer is to create a seamless retail shopping experience that knits digital and physical touchpoints together. <\/b>For companies, that starts with creating agility across online and mobile commerce channels. But it also means giving customers greater flexibility when browsing and buying, no matter how they choose to shop.<\/p>\n\n\n\n<p>Here\u2019s what you can do to get your online and brick-and-mortar channels ready for the 2022 holiday shopping season.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Digital experiences are transforming retail<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Inside this guide, learn how to: Use data to capture wallet share, simplify multichannel shopping journeys, digitise brick-and-mortar experiences and more!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/retail\/holiday-readiness\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png\" class=\"attachment-full size-full\" alt=\"holiday-planning-guide-retailers-2022\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Tip #1: Offer faster mobile commerce experiences<\/b><\/h2>\n\n\n\n<p>Put yourself in the shoes of a time-starved holiday shopper who\u2019s suddenly remembered a must-order gift. <b>Would you rather hop in the car, pull out your laptop, or grab your phone? <\/b><\/p>\n\n\n\n<p>With mobile commerce getting more popular every year and margins tightening by the minute, it\u2019s never been more important to optimise your mobile commerce experience. <b>In fact, in the second quarter of 2022, mobile accounted for <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/shopping-index\/\" target=\"_blank\" rel=\"noopener\">71% of traffic share<\/a> and 61% of total order share.<\/b> Make phone and tablet shopping easier with: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Mobile-specific marketing:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Does your mobile app send push notifications when an out-of-stock product returns to inventory in time for holiday delivery? Do you send well-timed text messages to your best customers when a flash sale starts? If not, it\u2019s time to add that to your holiday retail strategy. <\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Hassle-free browsing and checkout:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Opt for simple designs that load fast and add bigger \u201cbuy now\u201d buttons that are easy to find on a mobile device. Consider enabling one-step purchases right from the product page, and don\u2019t forget to add convenience-focused payment options. Mobile wallets, for example, ensure customers won\u2019t have to scramble at the point of purchase to find their credit card. <\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">A fantastic post-purchase experience: <\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Consider that <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/state-of-commerce\/\" target=\"_blank\" rel=\"noopener\">41% of digital leaders<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> are prioritising experiences like returns optimisation over the next two years. Ensure your self-service channels are optimised for mobile so customers can perform routine tasks from their phones.<\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Tip #2: Make social selling part of the retail shopping experience <\/b><\/h2>\n\n\n\n<p>How can you help your customers find the right products when so much depends on flat Instagram images on a small screen? <b>By enabling associates (or even influencers) to interact with your customers on a live stream, you can turn virtual retail shopping experiences into personalised and physical interactions. <\/b><\/p>\n\n\n\n<p>Suddenly, your customers can see the product from different angles, ask about flexible fulfilment options like same-day delivery or in-store pickup, and inquire about return policies. <b>That process helps customers avoid buying gifts that won\u2019t work and has the potential to reduce online return rates, which can be <a href=\"https:\/\/www.cnbc.com\/2022\/01\/25\/retailers-average-return-rate-jumps-to-16point6percent-as-online-sales-grow-.html#:~:text=The%20average%20rate%20of%20returns,%25%20last%20year%2C%20NRF%20found.\" target=\"_blank\" rel=\"noopener\">as high as 20.8%<\/a>.<\/b><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consumers live on their phones, and pushing your brand experience and checkout to these social networks helps remove the friction that a consumer encounters between discovery and purchase.<\/p>\n<cite>Rob Garf<\/cite><\/blockquote>\n<span class=\"citation-role\">Vice President and General Manager, Retail, at Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=You%20Can%20Make%20Holiday%20Shopping%20Easier%3A%204%20Tips%20for%20Retailers\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=You%20Can%20Make%20Holiday%20Shopping%20Easier%3A%204%20Tips%20for%20Retailers&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\" https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Leading retailers are already perfecting the art of capturing customers\u2019 attention on platforms like Facebook, Instagram, and TikTok. That\u2019s not just for vanity\u2019s sake: <b>All signs indicate that <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/04\/key-trends-european-digital-commerce.html\" target=\"_blank\" rel=\"noopener\">social commerce<\/a> is just getting started. In fact, it\u2019s predicted to grow <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/software-platforms\/why-shopping-set-social-revolution\" target=\"_blank\" rel=\"noopener\">three times faster<\/a> than traditional e-commerce over the next four years.<\/b><\/p>\n\n\n\n<p>\u201cConsumers live on their phones, and pushing your brand experience and checkout to these social networks helps remove the friction that a consumer encounters between discovery and purchase,\u201d Rob Garf, Salesforce\u2019s vice president and general manager, retail, <a href=\"https:\/\/www.retailtouchpoints.com\/topics\/digital-commerce\/omnichannel-fulfillment-bnpl-and-social-commerce-contributed-to-holiday-2021s-digital-success\" target=\"_blank\" rel=\"noopener\">told Retail TouchPoints<\/a> earlier this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Tip #3: Prioritise fulfilment and inventory optimisation<\/b><\/h2>\n\n\n\n<p>Nothing says \u201cbah, humbug\u201d quite like finding out the product you ordered online is out of stock or stuck somewhere on a slow supply chain. As retailers face <a href=\"https:\/\/www.retaildive.com\/news\/retail-inventory-holidays-2022-forecast\/625896\/\" target=\"_blank\" rel=\"noopener\">continued inventory and shipment challenges<\/a>, digital leaders are solving the problem by <a href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/state-of-commerce\/\" target=\"_blank\" rel=\"noopener\">prioritising fulfilment and inventory optimisation<\/a>. What does that mean in simple terms? <b>Now\u2019s the time to solve the \u201cwhere is my order\u201d problem once and for all:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Prioritise transparency:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Does an offer for a comparable product mean your customers won\u2019t mind if a shipment is delayed or unavailable? No. But at least you can be honest and transparent \u2014 something that <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">74% of customers<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> say is important. And by keeping open a line of communication, you can be the holiday hero who shows up with potential solutions. <\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Empower your customers:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Ensure your customers can access their order history, track delivery, and use self-service to arrange a return or exchange. Enable flexible fulfilment options, like buy-online-pick-up-in-store (BOPIS), a choice that\u2019s popular with customers and that\u2019s been adopted by <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">85% of retailers<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">. <\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Rethink order management:<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> The <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/12\/omnichannel-strategy-benefits.html\" target=\"_blank\" rel=\"noopener\">right order management system<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> gives your online and in-store associates access to real-time inventory and fulfilment data. When your employees can follow customer orders from the point of purchase through delivery, they can stay proactive if there\u2019s a problem \u2014 like offering a similar product that\u2019s available for on-time shipment. <\/span> <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now\u2019s the time to solve the \u201cwhere is my order\u201d problem once and for all.<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=You%20Can%20Make%20Holiday%20Shopping%20Easier%3A%204%20Tips%20for%20Retailers\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=You%20Can%20Make%20Holiday%20Shopping%20Easier%3A%204%20Tips%20for%20Retailers&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-retail-shopping-experience%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\" https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><b>Only 24% of retailers and brands have \u201cout of stock\u201d notifications for sold-out items online, according to the 2022 <a href=\"https:\/\/osf.digital\/omnichannel-retail-index-2022?utm_source=web&amp;utm_medium=ref&amp;utm_campaign=salesforce-general-retail-jul22&amp;utm_term=lp-ori-report22&amp;utm_content=en-global\">Omnichannel Retail Index<\/a>. <\/b>\u201cThis feature could be a differentiator especially as we continue to experience supply chain and logistical challenges,\u201d said Kathy Kimple, executive director at OSF Digital, a commerce and digital cloud transformation company. \u201cThis could be useful in multiple ways: communication and keeping the customer in the know, re-capturing the sale when it\u2019s back in stock, and messaging them about alternative options.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Tip #4: Add flexible payment options<\/b><\/h2>\n\n\n\n<p>As inflation lingers, flexible payment options are bound to grow in popularity. With some consumers saying they <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2022\/10\/how-will-inflation-shape-this-holiday-shopping-season.html\">may not buy any gifts this year<\/a>, <b>programs like buy-now-pay-later (BNPL) may make an important difference in the retail shopping experience and to retailers\u2019 profitability.<\/b> <a href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/state-of-commerce\/\">Digital leaders are twice as likely as digital laggards<\/a> to prioritise investments in flexible payments: One company <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220214005569\/en\/United-States-Buy-Now-Pay-Later-Market-Report-2022-BNPL-Payments-are-Expected-to-Grow-by-66.5-to-Reach-82086.8-Million-in-2022---Forecast-to-2028---ResearchAndMarkets.com#:~:text=The%20BNPL%20Gross%20Merchandise%20Value,significantly%20in%20the%20United%20States.\">grew average order value by 50%<\/a> after implementing BNPL. <\/p>\n\n\n\n<p>Delaying payments or offering instalment options aren\u2019t the only ways retailers are rethinking transaction flexibility. Apple Pay, for example, is increasing in popularity: While <a href=\"https:\/\/www.salesforce.com\/eu\/form\/commerce\/state-of-commerce\/\">54% already accept Apple Pay<\/a>, another 34% plan to add the option within two years. <b>Not only do mobile wallet options streamline transactions with one-click payments, they also expand the number of payment options customers have at checkout. <\/b><\/p>\n\n\n\n<p>Give holiday shoppers the gift of convenience this year by removing friction from their retail shopping experience.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span><span>The 2022 Holiday Planning Guide for Retailers<\/span><\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. Here, we share what you can do now to optimise your holiday retail strategy.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/retail\/holiday-readiness\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png\" class=\"attachment-full size-full\" alt=\"holiday-planning-guide-retailers-2022\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This holiday, the retail shopping experience is complex. Here&#8217;s what you can do to get your online and in-store channels ready. <\/p>\n","protected":false},"author":1,"featured_media":3322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6be323d7e5ea4128a25fc6fc0b8f12f5","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[83,94,57],"sf_content_type":[],"coauthors":[58],"class_list":["post-3320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-experience","sf_topic-holiday-readiness","sf_topic-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Tips To Make the Retail Shopping Experience Easier - Salesforce<\/title>\n<meta name=\"description\" content=\"This holiday, the retail shopping experience is complex. Here&#039;s what you can do to get your online and in-store channels ready.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\" \/>\n<meta property=\"og:description\" content=\"This holiday, the retail shopping experience is complex. Here&#039;s what you can do to get your online and in-store channels ready.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T21:11:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-22T06:32:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Marcotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Marcotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/8ac4cdad2dc5f632eedf6daa08b20285\"}],\"headline\":\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\",\"datePublished\":\"2023-09-04T21:11:14+00:00\",\"dateModified\":\"2023-10-22T06:32:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\"},\"wordCount\":1086,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\",\"name\":\"4 Tips To Make the Retail Shopping Experience Easier - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png\",\"datePublished\":\"2023-09-04T21:11:14+00:00\",\"dateModified\":\"2023-10-22T06:32:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"This holiday, the retail shopping experience is complex. Here's what you can do to get your online and in-store channels ready.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png\",\"width\":500,\"height\":333,\"caption\":\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/eu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You Can Make Holiday Shopping Easier: 4 Tips for Retailers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/8ac4cdad2dc5f632eedf6daa08b20285\",\"name\":\"Matt Marcotte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6bd712b999236d1fb72d993cd5b645bc\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/Matt-Marcotte-3.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/Matt-Marcotte-3.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Matt Marcotte\"},\"description\":\"SVP, Global Industry Advisors Matt brings 30 years of experience in consumer retail. He was previously the chief operating officer at Bergdorf Goodman, where he transformed the iconic 120-year-old brand to a digitally enabled customer experience. Matt approaches the business as a consumer anthropologist and is obsessed with human behavior, relationships, and experience.\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/author\/matt-marcotte\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Tips To Make the Retail Shopping Experience Easier - Salesforce","description":"This holiday, the retail shopping experience is complex. Here's what you can do to get your online and in-store channels ready.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/","og_locale":"en_GB","og_type":"article","og_title":"You Can Make Holiday Shopping Easier: 4 Tips for Retailers","og_description":"This holiday, the retail shopping experience is complex. Here's what you can do to get your online and in-store channels ready.","og_url":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/","og_site_name":"Salesforce","article_published_time":"2023-09-04T21:11:14+00:00","article_modified_time":"2023-10-22T06:32:18+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","type":"image\/png"}],"author":"Matt Marcotte","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matt Marcotte","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/8ac4cdad2dc5f632eedf6daa08b20285"}],"headline":"You Can Make Holiday Shopping Easier: 4 Tips for Retailers","datePublished":"2023-09-04T21:11:14+00:00","dateModified":"2023-10-22T06:32:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/"},"wordCount":1086,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/","url":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/","name":"4 Tips To Make the Retail Shopping Experience Easier - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","datePublished":"2023-09-04T21:11:14+00:00","dateModified":"2023-10-22T06:32:18+00:00","author":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"This holiday, the retail shopping experience is complex. Here's what you can do to get your online and in-store channels ready.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#primaryimage","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","width":500,"height":333,"caption":"You Can Make Holiday Shopping Easier: 4 Tips for Retailers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-retail-shopping-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/eu\/blog\/"},{"@type":"ListItem","position":2,"name":"You Can Make Holiday Shopping Easier: 4 Tips for Retailers"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#website","url":"https:\/\/www.salesforce.com\/eu\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/eu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/8ac4cdad2dc5f632eedf6daa08b20285","name":"Matt Marcotte","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/6bd712b999236d1fb72d993cd5b645bc","url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/Matt-Marcotte-3.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/Matt-Marcotte-3.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Matt Marcotte"},"description":"SVP, Global Industry Advisors Matt brings 30 years of experience in consumer retail. He was previously the chief operating officer at Bergdorf Goodman, where he transformed the iconic 120-year-old brand to a digitally enabled customer experience. Matt approaches the business as a consumer anthropologist and is obsessed with human behavior, relationships, and experience.","url":"https:\/\/www.salesforce.com\/eu\/blog\/author\/matt-marcotte\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/holiday-retail-tips-blog.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/eu\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/3320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/comments?post=3320"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/3320\/revisions"}],"predecessor-version":[{"id":4735,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/posts\/3320\/revisions\/4735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media\/3322"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/media?parent=3320"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_topic?post=3320"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/sf_content_type?post=3320"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/eu\/blog\/wp-json\/wp\/v2\/coauthors?post=3320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}