{"id":446,"date":"2022-10-25T20:28:00","date_gmt":"2023-09-04T20:28:16","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=446"},"modified":"2023-10-22T06:44:06","modified_gmt":"2023-10-22T06:44:06","slug":"holiday-ecommerce-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/holiday-ecommerce-success\/","title":{"rendered":"Holidays Will Be Different This Year: How To Measure Ecommerce Success"},"content":{"rendered":"\n<p><b>The record-breaking sales growth retailers saw over the last two years may be coming to an end.<\/b> Online sales are <a href=\"https:\/\/www.salesforce.com\/blog\/falling-consumer-optimism\/\" target=\"_blank\" rel=\"noopener\">falling for the first time<\/a>. Consumer prices are skyrocketing. A recession may be on the horizon. What will e-commerce success look like this year, and how can retailers measure it? <\/p>\n\n\n\n<p>Fortunately, retailers can still come out on top if they prepare with the right e-commerce strategies. <b>This year, brands that thrive during the holidays will be the ones that set the right goals and monitor their progress \u2014 as soon as possible. <\/b><\/p>\n\n\n\n<p>Here\u2019s how you can set your course for ecommerce success in 2022.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The 2022 Holiday Planning Guide for Retailers<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. Here, we share what you can do now to optimise your holiday retail strategy.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/retail\/holiday-readiness\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png\" class=\"attachment-full size-full\" alt=\"holiday-planning-guide-retailers-2022\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Attach goals and metrics to contingency plans <\/b><\/h2>\n\n\n\n<p>Using year-over-year growth and revenue targets might not be the best barometer of holiday ecommerce success for 2022.<b> <\/b>Looking back at these numbers will be part of the process, but keep in mind that they may not be the determining factor in measuring results as in years past. <b>Measuring e-commerce results is not just about looking back \u2014 it\u2019s also about planning ahead and planning for the unknown. <\/b>Enter: the contingency plan.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Using year-over-year growth and revenue targets might not be the best barometer of holiday ecommerce success for 2022.<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holidays%20Will%20Be%20Different%20This%20Year%3A%20How%20To%20Measure%20Ecommerce%20Success\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holidays%20Will%20Be%20Different%20This%20Year%3A%20How%20To%20Measure%20Ecommerce%20Success&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holidays Will Be Different This Year: How To Measure Ecommerce Success\" https:\/\/www.salesforce.com\/eu\/blog\/holiday-ecommerce-success\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><b>When you created your goals, did you factor in pressure on the global supply chain and its ripple effects on shipping times, logistics, and price hikes? <\/b>Contingency planning doesn\u2019t just help in the preparation phase of holiday campaigns. Each plan should have clear goals and metrics for success \u2014 even in light of the circumstances. <\/p>\n\n\n\n<p>This year, inventory and shipping contingency plans will become critical. <b>Ask your suppliers, manufacturers, and logistics companies about any (foreseeable) new challenges and create plans to fill in any gaps.<\/b> Can you offer discounts or other incentives for customers willing to select <a href=\"https:\/\/www.modernretail.co\/retailers\/why-retailers-like-amazon-and-target-are-embracing-no-rush-delivery\/\" target=\"_blank\" rel=\"noopener\">no-rush delivery<\/a>? This may help you manage costs and demand. You can also consider measuring how well and fast your teams are able to pivot. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The dynamic duo of holiday e-commerce measurement: traffic and conversion<\/b><\/h2>\n\n\n\n<p>No matter what happens this season, <b>two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion<\/b>. However, commerce professionals know that for every KPI, there are hundreds of levers happening behind the scenes to drive e-commerce success. <\/p>\n\n\n\n<p>Here are some things to keep in mind when measuring traffic and conversion: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>View traffic from every angle<\/b><\/h3>\n\n\n\n<p>When you measure traffic, begin with a holistic view of your overall e-commerce success strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. <b>Keep this in mind when you view website visits (both total and unique) and traffic from social, affiliate channels and other sources, like email campaigns.<\/b><\/p>\n\n\n\n<p><b>As you look at traffic numbers, take a look at the source of that traffic. <\/b>Pay attention to whether it\u2019s organic, direct, paid, or from a specific campaign. In addition, since email campaigns are the holy grail of holiday website traffic, their performance should be measured early and often. If you aren\u2019t on track to meet traffic targets, consider using back-pocket promos (read: deeper discounts). <a href=\"https:\/\/www.businesswire.com\/news\/home\/20191203005121\/en\/Research-Data-Suggests-84-of-Customers-Are-Looking-to-Email-Marketers-For-Their-Holiday-Discounts\" target=\"_blank\" rel=\"noopener\">One study<\/a> found that 64% of consumers are more likely to open emails from brands during the holidays, with the majority (84%) indicating their preference towards discount-related content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Conversion is multi-faceted \u2014 consider every factor<\/b><\/h3>\n\n\n\n<p>It\u2019s critical to get all of your operational ducks in a row before the holiday season so your digital storefront is ready for the big push. Effective website design, user experience, and streamlined checkout flows are all critical to driving holiday e-commerce success. <b>According to marketing expert <a href=\"https:\/\/neilpatel.com\/blog\/disproportionate-holiday-advertising\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a>, the average order value grows by 30% during the holiday season, and conversion rates go up 60%.<\/b><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Are there friction points in your checkout flow? Analytics can reveal where you may be losing shoppers. <\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Holidays%20Will%20Be%20Different%20This%20Year%3A%20How%20To%20Measure%20Ecommerce%20Success\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Holidays%20Will%20Be%20Different%20This%20Year%3A%20How%20To%20Measure%20Ecommerce%20Success&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fholiday-ecommerce-success%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Holidays Will Be Different This Year: How To Measure Ecommerce Success\" https:\/\/www.salesforce.com\/eu\/blog\/holiday-ecommerce-success\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>With that in mind, here are a few things to consider when it comes to optimising conversion during peak season: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Are there friction points in your checkout flow?<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Analytics can reveal where you may be losing shoppers \u2014 consider simplifying forms and order fields, offering guest checkout, and adding payment options.<\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Can you optimise product presentation and recommendations to increase order size?<\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> Make sure items are saved in customers\u2019 carts when they leave your site. Many shoppers use the cart to save items for later, so this is an easy way to improve site experience.<\/span> <\/li>\n\n\n\n<li><b style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Are you creating a sense of urgency with your messaging? <\/b><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Consider adding popularity badges (\u201c4 other shoppers are looking at this item\u201d), communicating inventory levels (\u201conly 3 left!\u201d), and implementing threshold messages (\u201cSpend only \u20ac5 more to get free shipping!\u201d) to boost conversion rates. <\/span> <\/li>\n<\/ul>\n\n\n\n<p>To truly maximise the effectiveness of these areas and get them holiday-ready, use tools that enable conversion rate optimisation testing such as <b>A\/B testing, heat mapping, click tracking, and visitor recording<\/b>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Develop retention strategies for post-holiday success<\/b><\/h3>\n\n\n\n<p>All those visitors who abandoned their carts during the holidays? Retargeting and retaining them after peak season is key to future success. <b>Every abandoned cart is an opportunity \u2014 especially when you consider that the average conversion rate for cart abandonment emails last year was <a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\" target=\"_blank\" rel=\"noopener\">18.64%<\/a>. <\/b>Without creating a strategy for this valuable segment of your visitors, you\u2019re missing out on a huge piece of the post-holiday pie. <\/p>\n\n\n\n<p><b>The end of peak shopping season is also the best time to check in with new customers. <\/b>Open a customer feedback loop to improve satisfaction and turn shoppers into superfans of your brand. Today, <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">73% of customers<\/a> expect companies to understand their unique needs and expectations. Collecting and acting on real customer feedback will make your shoppers feel heard \u2014 and listening goes a long way when it comes to e-commerce success.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The 2022 Holiday Planning Guide for Retailers<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Tighter margins mean retailers need to innovate to stay competitive during the 2022 holiday shopping season. Here, we share what you can do now to optimise your holiday retail strategy.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/resources\/retail\/holiday-readiness\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png\" class=\"attachment-full size-full\" alt=\"holiday-planning-guide-retailers-2022\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png 768w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/2022-holiday-planning-guide-for-retailers.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our list has tools to help you measure e-commerce success during the holiday season. Read on to be prepared.<\/p>\n","protected":false},"author":1,"featured_media":448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6e8d2022b3af4000910603543d71e763","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[59,60,57],"sf_content_type":[],"coauthors":[61],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-ecommerce","sf_topic-retail-insights","sf_topic-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Ways Retailers Can Measure Holiday Ecommerce Success - Salesforce<\/title>\n<meta name=\"description\" content=\"Our list has tools to help you measure e-commerce success during the holiday season. Read on to be prepared.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/holiday-ecommerce-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holidays Will Be Different This Year: How To Measure Ecommerce Success\" \/>\n<meta property=\"og:description\" content=\"Our list has tools to help you measure e-commerce success during the holiday season. 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