{"id":503,"date":"2023-02-14T20:28:00","date_gmt":"2023-09-04T20:28:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=503"},"modified":"2023-10-18T16:20:03","modified_gmt":"2023-10-18T16:20:03","slug":"eu-peak-shopping-season-results","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/","title":{"rendered":"What the 2022 Peak Shopping Season Results Say About 2023"},"content":{"rendered":"\n<p><b>The Salesforce Shopping Index shows that despite the economic turmoil, last year\u2019s peak season was fairly decent, from a global perspective. <a href=\"https:\/\/www.salesforce.com\/blog\/holiday-shopping-season-results\/\" target=\"_blank\" rel=\"noopener\">Global online sales<\/a> in November and December came in at $1.14 trillion (flat year-on-year)<\/b>, driven &#8211; in part &#8211; by healthy growth across active footwear (31%), general footwear (15%) and general handbag and luggage (12%). <\/p>\n\n\n\n<p>Of course, much of that growth is predominantly down to the much-discussed rising cost of living. <b>In other words, growth was mostly driven because consumers spent more but didn\u2019t necessarily buy more. <\/b><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Unite your teams and wow your customers with Customer 360 and Salesforce Genie.<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Customer 360, the world\u2019s first real-time CRM, connects your marketing, sales, commerce, service, and IT teams around every customer. And with Genie, our customer data platform, every interaction becomes automated, intelligent, and fast.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/products\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png\" class=\"attachment-full size-full\" alt=\"customer-360-clock\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png 500w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>The story was somewhat different on this side of the pond. <b>Online sales across Europe declined by 9% in the fourth quarter of 2022, with order volume down 6%. <\/b>Some categories including furniture (+105%), luxury handbags (+38%) and active footwear (+21%) were very much in demand during the period, while toys and learning (-25%), home appliances (-22%) and electronics &amp; accessories (-20%) saw the biggest declines in the region.<\/p>\n\n\n\n<p>Arguably the lower online sales, compared to the previous year, <b>could partly be attributed to the fact that for the first time in two years, consumers across the region were able to choose between online shopping and in-store shopping <\/b>&#8212; so shoppers spent less online as they headed to the store.<\/p>\n\n\n\n<p><b>Overall, though, it\u2019s clear that budgets remain tight in households across Europe. <\/b>In the UK for example, the results from a <a href=\"https:\/\/www.ons.gov.uk\/peoplepopulationandcommunity\/wellbeing\/bulletins\/publicopinionsandsocialtrendsgreatbritain\/7to18december2022#cost-of-living\" target=\"_blank\" rel=\"noopener\">Public Opinion and Social Trends poll <\/a>conducted by the Office of National Statistics (ONS) in December showed that in response to the cost of living crisis, 67% of adults in the UK were spending less on non-essential items, compared to 48% the previous year.<\/p>\n\n\n\n<p>Elsewhere across Europe, the data shows varying degrees of decline across all countries during the period &#8212; <b>except for Eastern Europe, which continues to defy the trend in online shopping seen across Europe.<\/b> The region recorded a very healthy 11% growth in online sales in the quarter, with order volume and traffic up 13% and 2% respectively. <\/p>\n\n\n\n<p>As we look ahead into 2023, we expect consumers across many parts of Europe to remain cautious, as the economic situation continues to play out. <b>That said, there will be opportunities for retailers amid the challenging environment &#8212; with success lying squarely with retailers that can quickly respond to changing consumer trends.<\/b> From bridging the gap between physical and digital channels to building customer loyalty with <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/retail-loyalty-programs\/\" target=\"_blank\" rel=\"noopener\">innovative programmes<\/a>, there are certain steps that retailers can take for success in the year ahead.<\/p>\n\n\n\n<p><b>Methodology<\/b><\/p>\n\n\n\n<p><i>Powered by Salesforce platform data, the <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/shopping-index\/\" target=\"_blank\" rel=\"noopener\">Shopping Index<\/a> uncovers the true shopping story. We look at the previous nine quarters to uncover a deep understanding of how consumer behaviour is evolving and how the market is moving. The Shopping Index analyses the activity and online shopping statistics of more than 1.5 billion unique global shoppers from more than 61 countries. This battery of benchmarks covers both the recent history and current state of digital commerce. Several factors are applied to extrapolate macroeconomic figures for the broader retail industry, and these results are not indicative of Salesforce performance.<\/i><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>Unite your teams and wow your customers with Customer 360 and Salesforce Genie.<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">With a shared view of your customers, teams can better meet these demands. So sales close quicker. Marketing hits the mark. Service comes with more smiles. And customer loyalty drives business growth.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/products\/?d=inc-blog-banner\">Learn More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png\" class=\"attachment-full size-full\" alt=\"customer-360-clock\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png 500w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/02\/Customer-360-Clock-500.png?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Holiday shopping season results are changing. We dive into consumer behaviour to see why, and what we can expect in the future.<\/p>\n","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[274,60,4,62],"sf_content_type":[],"coauthors":[63],"class_list":["post-503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-reports","sf_topic-retail-insights","sf_topic-sales","sf_topic-shopping-index"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shoppers Call the Shots in Retail Now, Our Holiday Results Show - Salesforce<\/title>\n<meta name=\"description\" content=\"Holiday shopping season results are changing. 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We dive into consumer behaviour to see why, and what we can expect in the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T20:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T16:20:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/eu-peak-shopping-season-results.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosemary Okolie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosemary Okolie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/image\/5cdf1fa93b5e3cdf765f663bfc7e95d7\"}],\"headline\":\"What the 2022 Peak Shopping Season Results Say About 2023\",\"datePublished\":\"2023-09-04T20:28:37+00:00\",\"dateModified\":\"2023-10-18T16:20:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/\"},\"wordCount\":503,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/eu-peak-shopping-season-results.png\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/\",\"url\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/\",\"name\":\"Shoppers Call the Shots in Retail Now, Our Holiday Results Show - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/eu-peak-shopping-season-results\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/eu-peak-shopping-season-results.png\",\"datePublished\":\"2023-09-04T20:28:37+00:00\",\"dateModified\":\"2023-10-18T16:20:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/eu\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Holiday shopping season results are changing. 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