What you need to know<\/h2>\n\n\n\n\n- A regulatory response has started to coalesce in areas including the European Union, and the U.S. <\/li>\n\n\n\n
- Rules could quickly take shape and different governments can implement varying oversight<\/a>. <\/li>\n\n\n\n
- As a business decision-maker, you need to understand GAI \u2014 and how it impacts your work with other companies and consumers.\u00a0<\/li>\n<\/ul>\n\n\n\n
\u201cMost countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,\u201d said Danielle Gilliam-Moore, director, global public policy at Salesforce.<\/p>\n\n\n\n
What your company can do now<\/h2>\n\n\n\n\n- Review generative AI products on the market and see what makes sense for your business. <\/li>\n\n\n\n
- Ask: Do I need to build it internally or work with a third-party vendor, like Salesforce, to add its products to our tech stack?<\/li>\n\n\n\n
- Be aware of any risks.<\/li>\n<\/ul>\n\n\n\n
\u201cKnowing how you\u2019re going to deploy generative AI and being aware of the harms is important,\u201d Gilliam-Moore said.<\/h4>\n\n\n\nThe exec summary<\/h2>\n\n\n\n
The climate around GAI is moving at breakneck speed and regulators are trying to understand how the technology may affect businesses and the public. Here are some recent headlines:<\/p>\n\n\n\n
\n- Companies creating generative AI and ChatGPT-like tools\u00a0can face legal action<\/a>\u00a0alleging defamation, copyright infringement, and more.<\/li>\n\n\n\n
- European countries race to set<\/a> the AI regulatory pace.<\/li>\n\n\n\n
- As America lags behind on global AI regulations, Congress members to meet with<\/a> tech leaders for \u201cinsight forums.\u201d<\/li>\n\n\n\n
- The Biden administration unveiled aggressive plans<\/a> for mandatory AI regulations.<\/li>\n\n\n\n
- Microsoft\u00a0revealed a plan<\/a>\u00a0for how it will handle AI governance in India.<\/li>\n\n\n\n
- Spain\u00a0launched its own AI regulatory agency<\/a>\u00a0in a push to become the world leader in the space.<\/li>\n<\/ul>\n\n\n\n\n\t\n\n\t\t\n\t\t\t
Create AI responsibly<\/h2>\n\t\t\t\t\t\t\t
Learn how to use the technology ethically while also recognizing and removing bias when you create AI. Discover how on Trailhead, the free online learning platform from Salesforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tGo to Trailhead<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t![\"blog-offer-trailhead\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/11\/blog-offer-trailhead.jpg\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\nThe backstory on generative AI regulations<\/h2>\n\n\n\n
Concerns around artificial intelligence (AI) date back years when discussions covered<\/a> possible job loss, inequality, bias, security issues, and more. With the rapid growth<\/a> of generative AI after the public launch<\/a> of ChatGPT in November 2022, new flags include:<\/p>\n\n\n\n\n- Privacy issues and data mining: Companies need to have transparency around where they\u2019re gathering data and how they\u2019re using it. <\/li>\n\n\n\n
- Copyright concerns: Because GAI tools pull from vast data sources, the chance of plagiarism increases. <\/li>\n\n\n\n
- Misinformation: False information could spread more quickly<\/a> with AI chatbots, which also have created entirely inaccurate stories called hallucinations<\/a>.<\/li>\n\n\n\n
- Identity verification: Is what you\u2019re reading created by a human or chatbot? There is a\u00a0need to verify<\/a>\u00a0articles, social media posts, art, and more.<\/li>\n\n\n\n
- Child protection: There\u2019s been a call to ensure children and teenagers are protected against alarming, AI-generated content<\/a> on social media.<\/li>\n<\/ul>\n\n\n\n
This has all\u00a0prompted regulators<\/a>\u00a0worldwide to investigate how GAI tools collect data and produce outputs and how companies train the AI they\u2019re developing. In Europe, countries have been swift to apply the General Data Protection Regulation (GDPR), which impacts any company working within the EU. It\u2019s one of the world\u2019s strongest legal privacy frameworks; the U.S.\u00a0does not have<\/a>\u00a0a similar overarching privacy law. That may change, with calls for more generative AI regulations…\u00a0<\/p>\n\n\n\n\u201cThese are a lot of the same concerns we\u2019ve seen previously wash up on the shores of the technology industry,\u201d Gilliam-Moore said. \u201cRight now, regulatory efforts, including investigations, seem to focus on privacy, content moderation, and copyright concerns. A lot of this is already addressed in statute, so regulators are trying to make sure that this is fit for purpose for generative AI.\u201d<\/p>\n\n\n\n
What considerations do businesses need to make?<\/h2>\n\n\n\n
Companies continue to wonder how these tools will impact their business. It\u2019s not just what the technology is capable of, but also how regulation will play a role in how businesses use it. Where does the data come from? How is it being used? Are customers protected? Is there transparency?<\/p>\n\n\n\n
No matter where your company does business or who you interact with \u2014 whether developing the technology for other companies to use or interacting directly with consumers \u2014 ensure you speak with lawyers who are following generative AI regulations and can help guide you through your process. <\/p>\n\n\n\n
\u201cTalking with your trusted advisers is always a good first step in all of this,\u201d Gilliam-Moore said. \u201cInnovation is happening at an incredible speed. So the conversations we\u2019re having now could become stale in the next six months.\u201d<\/p>\n\n\n\n
Regulators have been concerned about how companies collect data and how that information gets delivered to users. Having an acceptable use policy \u2013 an agreement between two or more people (like a business and its employees or a university and students) outlining proper use when accessing a corporate network or internet \u2014 can help safeguard compliance. In addition, it is important to show data provenance, a documented trail that can prove the data\u2019s origins and where it currently sits.\u00a0<\/p>\n\n\n\n
\u201cWithout data, none of this works,\u201d Gilliam-Moore said.<\/p>\n\n\n\n
How can small businesses stay compliant?<\/h2>\n\n\n\n
Larger corporations can often invest in the research and development around the technology, especially to stay compliant. Smaller businesses may not have the resources to do their due diligence, so asking vendors and technology partners in their ecosystem the right questions becomes important. <\/p>\n\n\n\n
\u201cMost countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,\u201d said Danielle Gilliam-Moore, director, global public policy at Salesforce.<\/p>\n\n\n\n
What your company can do now<\/h2>\n\n\n\n\n- Review generative AI products on the market and see what makes sense for your business. <\/li>\n\n\n\n
- Ask: Do I need to build it internally or work with a third-party vendor, like Salesforce, to add its products to our tech stack?<\/li>\n\n\n\n
- Be aware of any risks.<\/li>\n<\/ul>\n\n\n\n
\u201cKnowing how you\u2019re going to deploy generative AI and being aware of the harms is important,\u201d Gilliam-Moore said.<\/h4>\n\n\n\nThe exec summary<\/h2>\n\n\n\n
The climate around GAI is moving at breakneck speed and regulators are trying to understand how the technology may affect businesses and the public. Here are some recent headlines:<\/p>\n\n\n\n
\n- Companies creating generative AI and ChatGPT-like tools\u00a0can face legal action<\/a>\u00a0alleging defamation, copyright infringement, and more.<\/li>\n\n\n\n
- European countries race to set<\/a> the AI regulatory pace.<\/li>\n\n\n\n
- As America lags behind on global AI regulations, Congress members to meet with<\/a> tech leaders for \u201cinsight forums.\u201d<\/li>\n\n\n\n
- The Biden administration unveiled aggressive plans<\/a> for mandatory AI regulations.<\/li>\n\n\n\n
- Microsoft\u00a0revealed a plan<\/a>\u00a0for how it will handle AI governance in India.<\/li>\n\n\n\n
- Spain\u00a0launched its own AI regulatory agency<\/a>\u00a0in a push to become the world leader in the space.<\/li>\n<\/ul>\n\n\n\n\n\t\n\n\t\t\n\t\t\t
Create AI responsibly<\/h2>\n\t\t\t\t\t\t\t
Learn how to use the technology ethically while also recognizing and removing bias when you create AI. Discover how on Trailhead, the free online learning platform from Salesforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tGo to Trailhead<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\nThe backstory on generative AI regulations<\/h2>\n\n\n\n
Concerns around artificial intelligence (AI) date back years when discussions covered<\/a> possible job loss, inequality, bias, security issues, and more. With the rapid growth<\/a> of generative AI after the public launch<\/a> of ChatGPT in November 2022, new flags include:<\/p>\n\n\n\n\n- Privacy issues and data mining: Companies need to have transparency around where they\u2019re gathering data and how they\u2019re using it. <\/li>\n\n\n\n
- Copyright concerns: Because GAI tools pull from vast data sources, the chance of plagiarism increases. <\/li>\n\n\n\n
- Misinformation: False information could spread more quickly<\/a> with AI chatbots, which also have created entirely inaccurate stories called hallucinations<\/a>.<\/li>\n\n\n\n
- Identity verification: Is what you\u2019re reading created by a human or chatbot? There is a\u00a0need to verify<\/a>\u00a0articles, social media posts, art, and more.<\/li>\n\n\n\n
- Child protection: There\u2019s been a call to ensure children and teenagers are protected against alarming, AI-generated content<\/a> on social media.<\/li>\n<\/ul>\n\n\n\n
This has all\u00a0prompted regulators<\/a>\u00a0worldwide to investigate how GAI tools collect data and produce outputs and how companies train the AI they\u2019re developing. In Europe, countries have been swift to apply the General Data Protection Regulation (GDPR), which impacts any company working within the EU. It\u2019s one of the world\u2019s strongest legal privacy frameworks; the U.S.\u00a0does not have<\/a>\u00a0a similar overarching privacy law. That may change, with calls for more generative AI regulations…\u00a0<\/p>\n\n\n\n\u201cThese are a lot of the same concerns we\u2019ve seen previously wash up on the shores of the technology industry,\u201d Gilliam-Moore said. \u201cRight now, regulatory efforts, including investigations, seem to focus on privacy, content moderation, and copyright concerns. A lot of this is already addressed in statute, so regulators are trying to make sure that this is fit for purpose for generative AI.\u201d<\/p>\n\n\n\n
What considerations do businesses need to make?<\/h2>\n\n\n\n
Companies continue to wonder how these tools will impact their business. It\u2019s not just what the technology is capable of, but also how regulation will play a role in how businesses use it. Where does the data come from? How is it being used? Are customers protected? Is there transparency?<\/p>\n\n\n\n
No matter where your company does business or who you interact with \u2014 whether developing the technology for other companies to use or interacting directly with consumers \u2014 ensure you speak with lawyers who are following generative AI regulations and can help guide you through your process. <\/p>\n\n\n\n
\u201cTalking with your trusted advisers is always a good first step in all of this,\u201d Gilliam-Moore said. \u201cInnovation is happening at an incredible speed. So the conversations we\u2019re having now could become stale in the next six months.\u201d<\/p>\n\n\n\n
Regulators have been concerned about how companies collect data and how that information gets delivered to users. Having an acceptable use policy \u2013 an agreement between two or more people (like a business and its employees or a university and students) outlining proper use when accessing a corporate network or internet \u2014 can help safeguard compliance. In addition, it is important to show data provenance, a documented trail that can prove the data\u2019s origins and where it currently sits.\u00a0<\/p>\n\n\n\n
\u201cWithout data, none of this works,\u201d Gilliam-Moore said.<\/p>\n\n\n\n
How can small businesses stay compliant?<\/h2>\n\n\n\n
Larger corporations can often invest in the research and development around the technology, especially to stay compliant. Smaller businesses may not have the resources to do their due diligence, so asking vendors and technology partners in their ecosystem the right questions becomes important. <\/p>\n\n\n\n
\u201cKnowing how you\u2019re going to deploy generative AI and being aware of the harms is important,\u201d Gilliam-Moore said.<\/h4>\n\n\n\nThe exec summary<\/h2>\n\n\n\n
The climate around GAI is moving at breakneck speed and regulators are trying to understand how the technology may affect businesses and the public. Here are some recent headlines:<\/p>\n\n\n\n
- \n
- Companies creating generative AI and ChatGPT-like tools\u00a0can face legal action<\/a>\u00a0alleging defamation, copyright infringement, and more.<\/li>\n\n\n\n
- European countries race to set<\/a> the AI regulatory pace.<\/li>\n\n\n\n
- As America lags behind on global AI regulations, Congress members to meet with<\/a> tech leaders for \u201cinsight forums.\u201d<\/li>\n\n\n\n
- The Biden administration unveiled aggressive plans<\/a> for mandatory AI regulations.<\/li>\n\n\n\n
- Microsoft\u00a0revealed a plan<\/a>\u00a0for how it will handle AI governance in India.<\/li>\n\n\n\n
- Spain\u00a0launched its own AI regulatory agency<\/a>\u00a0in a push to become the world leader in the space.<\/li>\n<\/ul>\n\n\n\n
\n\t\n\n\t\t\n\t\t\tCreate AI responsibly<\/h2>\n\t\t\t\t\t\t\t
Learn how to use the technology ethically while also recognizing and removing bias when you create AI. Discover how on Trailhead, the free online learning platform from Salesforce.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tGo to Trailhead<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\nThe backstory on generative AI regulations<\/h2>\n\n\n\n
Concerns around artificial intelligence (AI) date back years when discussions covered<\/a> possible job loss, inequality, bias, security issues, and more. With the rapid growth<\/a> of generative AI after the public launch<\/a> of ChatGPT in November 2022, new flags include:<\/p>\n\n\n\n
- \n
- Privacy issues and data mining: Companies need to have transparency around where they\u2019re gathering data and how they\u2019re using it. <\/li>\n\n\n\n
- Copyright concerns: Because GAI tools pull from vast data sources, the chance of plagiarism increases. <\/li>\n\n\n\n
- Misinformation: False information could spread more quickly<\/a> with AI chatbots, which also have created entirely inaccurate stories called hallucinations<\/a>.<\/li>\n\n\n\n
- Identity verification: Is what you\u2019re reading created by a human or chatbot? There is a\u00a0need to verify<\/a>\u00a0articles, social media posts, art, and more.<\/li>\n\n\n\n
- Child protection: There\u2019s been a call to ensure children and teenagers are protected against alarming, AI-generated content<\/a> on social media.<\/li>\n<\/ul>\n\n\n\n
This has all\u00a0prompted regulators<\/a>\u00a0worldwide to investigate how GAI tools collect data and produce outputs and how companies train the AI they\u2019re developing. In Europe, countries have been swift to apply the General Data Protection Regulation (GDPR), which impacts any company working within the EU. It\u2019s one of the world\u2019s strongest legal privacy frameworks; the U.S.\u00a0does not have<\/a>\u00a0a similar overarching privacy law. That may change, with calls for more generative AI regulations…\u00a0<\/p>\n\n\n\n
\u201cThese are a lot of the same concerns we\u2019ve seen previously wash up on the shores of the technology industry,\u201d Gilliam-Moore said. \u201cRight now, regulatory efforts, including investigations, seem to focus on privacy, content moderation, and copyright concerns. A lot of this is already addressed in statute, so regulators are trying to make sure that this is fit for purpose for generative AI.\u201d<\/p>\n\n\n\n
What considerations do businesses need to make?<\/h2>\n\n\n\n
Companies continue to wonder how these tools will impact their business. It\u2019s not just what the technology is capable of, but also how regulation will play a role in how businesses use it. Where does the data come from? How is it being used? Are customers protected? Is there transparency?<\/p>\n\n\n\n
No matter where your company does business or who you interact with \u2014 whether developing the technology for other companies to use or interacting directly with consumers \u2014 ensure you speak with lawyers who are following generative AI regulations and can help guide you through your process. <\/p>\n\n\n\n
\u201cTalking with your trusted advisers is always a good first step in all of this,\u201d Gilliam-Moore said. \u201cInnovation is happening at an incredible speed. So the conversations we\u2019re having now could become stale in the next six months.\u201d<\/p>\n\n\n\n
Regulators have been concerned about how companies collect data and how that information gets delivered to users. Having an acceptable use policy \u2013 an agreement between two or more people (like a business and its employees or a university and students) outlining proper use when accessing a corporate network or internet \u2014 can help safeguard compliance. In addition, it is important to show data provenance, a documented trail that can prove the data\u2019s origins and where it currently sits.\u00a0<\/p>\n\n\n\n
\u201cWithout data, none of this works,\u201d Gilliam-Moore said.<\/p>\n\n\n\n
How can small businesses stay compliant?<\/h2>\n\n\n\n
Larger corporations can often invest in the research and development around the technology, especially to stay compliant. Smaller businesses may not have the resources to do their due diligence, so asking vendors and technology partners in their ecosystem the right questions becomes important. <\/p>\n\n\n\n
- Identity verification: Is what you\u2019re reading created by a human or chatbot? There is a\u00a0need to verify<\/a>\u00a0articles, social media posts, art, and more.<\/li>\n\n\n\n
- European countries race to set<\/a> the AI regulatory pace.<\/li>\n\n\n\n
![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\")
\n\n\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\")
\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\")
\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"