{"id":5821,"date":"2023-08-29T02:17:03","date_gmt":"2023-08-29T02:17:03","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5821"},"modified":"2023-11-07T15:48:53","modified_gmt":"2023-11-07T15:48:53","slug":"innovation-and-the-built-environment","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/innovation-and-the-built-environment\/","title":{"rendered":"Innovation and the Built Environment"},"content":{"rendered":"\n

Opportunities abound, but are organisations across the built environment sector ready to deliver on the potential of new tech to improve efficiency and innovation, better engage with customers, and drive measurable sustainability initiatives?<\/p>\n\n\n\n

Escalating inflation. Rising interest rates. Supply chain disruptions. The quickening pace of the march to net zero… A significant confluence of factors by any stretch of the imagination. But arguably, I\u2019d venture, they pose a particular challenge to organisations in the built environment sector.<\/p>\n\n\n\n

Combined with the impact of new working patterns that are changing the landscape of our cities and regional centres, the property management, real estate, and construction companies that make up the built environment have a big task ahead of them.<\/p>\n\n\n\n

In this climate, getting closer to customers is integral to gaining a competitive advantage. This means using data and insights to strengthen relationships and create loyalty. And providing seamless digital channels that enable easier interactions and help win business. But to get to this point, we need to start with the basics.<\/p>\n\n\n\n

Build from the ground up<\/h2>\n\n\n\n

Back-office efficiency probably isn\u2019t the sexiest topic on any business exec\u2019s agenda, but it\u2019s a critical building block for innovation. It\u2019s also a major motivator for every built environment organisation today. Given the industry\u2019s sensitivity to inflation and interest rates, addressing any area that can reduce expenditure and maximise the value of the workforce is a clear winner.<\/p>\n\n\n\n

Whether it\u2019s freeing talent from mundane manual tasks to focus on stuff that really matters or ensuring HR can seamlessly onboard new starters \u2013 staff need tech that makes it easy to be productive. Why have five apps that achieve the same end goal when one will do? This is common in many companies: adding complexity when consolidation of tech will achieve much better outcomes. With the right tools in place, you break down silos, bring teams together, and give everyone in your organisation access to real-time data to make decisions fast.<\/p>\n\n\n\n

Taking customer experience seriously<\/h2>\n\n\n\n

The effectiveness of the tools staff have at their disposal can have a profound effect on client experience. Salesforce customer and facilities management firm Just Ask found this when it worked with us to digitise its field services operations. Not only did it transform employee efficiency through automated scheduling \u2013 saving 230 hours and empowering staff with 22% more time<\/a> \u2013 but it also increased satisfaction among staff, helping to improve retainment, which is a big issue in the industry. Perhaps more important than both of these things, Just Ask is now delivering a better, faster service to residents in social housing, supporting the company\u2019s \u2018Better Places, Better Lives\u2019 mission.<\/p>\n\n\n\n

The point here is that delivering stellar service matters. And let\u2019s face it, customer experience isn\u2019t something the built environment industry is well known for. The sector might be predominantly business-to-business, but we\u2019re all customers, and we all expect services to match up to what we\u2019ve become used to in our consumer-centric world.<\/p>\n\n\n\n

Embracing digital and data is key to creating enduring, resilient relationships with customers and clients. It\u2019s about having the tools to connect with customers digitally and know who they are from every angle. It\u2019s not easy though when there are so many different channels of communication, when departments and individuals act in isolation, when there are more apps than employees, and when customer data resides\u2026 well, anywhere there\u2019s space for it.<\/p>\n\n\n\n

Scale. Innovate. Grow.<\/h2>\n\n\n\n

There are countless potentially transformative applications of new tech. Internet-of-Things-enabled devices that improve safety and visibility on construction projects. Big data that helps real-estate businesses predict market demand. Artificial intelligence (AI) to speed up complex contract generation. Drones that make maintenance faster and more cost-effective. But when you\u2019re still running countless processes on a spreadsheet, pursuing this type of innovation is much like running before you can walk.<\/p>\n\n\n\n

Leading global commercial real estate company Cushman & Wakefield provides a great example of technology-led innovation in action. With ambitious emissions reduction targets,\u00a0it wanted to turbo-charge its progress to net zero<\/a>. Sustainability is a key priority everywhere, but especially in the built environment sector, which directly accounts for\u00a025% of UK emissions.<\/a>\u00a0(the same report found that\u00a019% of the UK\u2019s carbon footprint comes from the energy needed to heat, cool, and power our buildings<\/a>). So, we worked with Cushman & Wakefield to ensure it had the insight to deliver on its targets, using what-if analysis aligned to science-based targets and forecasting. This is helping the company \u2013 and its clients \u2013 monitor and reduce emissions and get to net zero faster.<\/p>\n\n\n\n

It\u2019s a real success story of the power of AI, data, and customer relationship management combined \u2013 and applied at scale \u2013 within the commercial real estate industry to achieve significant progress in a critical area.<\/p>\n\n\n\n

From gloom to boom<\/h2>\n\n\n\n

Despite the picture of macroeconomic gloom I painted at the beginning, the longer-term outlook for the sector is far from bleak, with significant opportunity for agile players who have the tools to achieve greater stability by making the right decisions for their businesses and clients. For one, while housebuilding has taken a hit due to rising mortgage rates, the undersupply of housing is acute and the requirement to deliver more homes is more urgent than ever. Construction, when it ramps up, will likely be at a faster pace than before. In addition, demand in the commercial sector remains strong as companies look at how traditional office space can be repurposed to provide housing or made into hybrid environments that better reflect the needs of people and businesses today.<\/p>\n\n\n\n

In short, there are huge opportunities to deliver new experiences that positively impact people and society. The organisations that succeed will be the ones that have built a solid foundation \u2013 based on technology that unites data, people, and systems \u2013 to connect with customers and deliver solutions that meet demand.<\/p>\n\n\n\n

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Salesforce for Built Environment<\/h2>\n\t\t\t\t\t\t\t

Create a single source of truth within real estate, facilities management, and the construction industry.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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Strong customer relationships are key to gaining a competitive advantage. Read how you can use data and insights to create loyalty.<\/p>\n","protected":false},"author":1,"featured_media":5823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[143,83,11,1,48],"sf_content_type":[],"coauthors":[311],"class_list":["post-5821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-analytics","sf_topic-customer-experience","sf_topic-data-culture","sf_topic-digital-transformation","sf_topic-innovation"],"yoast_head":"\nInnovation and the Built Environment - Salesforce<\/title>\n<meta name=\"description\" content=\"Strong customer relationships are key to gaining a competitive advantage. 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