{"id":755,"date":"2020-11-18T20:32:00","date_gmt":"2023-09-04T20:32:12","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=755"},"modified":"2023-11-03T13:10:27","modified_gmt":"2023-11-03T13:10:27","slug":"digital-transformation-five-pillars-of-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/digital-transformation-five-pillars-of-success\/","title":{"rendered":"The 5 Pillars of a Successful Digital Transformation"},"content":{"rendered":"\n

Digital transformation was a priority even before COVID-19 redrew the business landscape, but now the digital imperative is taking us to bold and exciting places \u2013 and faster than we could have imagined. Businesses are turning to digital solutions to empower remote workforces, provide customers with better service, and create immersive experiences that would have seemed challenging just months ago. In this uncertain climate, digital transformation is the ticket to increased visibility, resiliency, and agility. It is the key to navigating the New Normal.<\/p>\n\n\n\n

But how can businesses just starting on their digital transformation strategy reach their full potential? How can they become authors of their own digital transformation story, so that they can write a happy ending?<\/p>\n\n\n\n

Salesforce CIO Simon Mulcahy has a few ideas, which he shared recently in a keystone speech for Salesforce Live: Benelux. Here are some of the highlights.<\/p>\n\n\n\n

Reinvent your business with innovation and customer-centricity<\/b><\/h2>\n\n\n\n

As Chief Innovation Officer for Salesforce, Simon Mulcahy is on a mission to use forward-thinking solutions to put the customer first. Customer success and innovation are core values of Salesforce, and they\u2019re cornerstones of good business in the current climate. This is the age of the connected customer<\/a>, after all, and organisations that aren\u2019t putting the customer at the heart of their business risk losing them to companies that are. And when it comes to turbocharging technology to better reach those consumers, the numbers tell the story of our age:<\/p>\n\n\n\n

Companies that bet on innovation are the companies that are pulling away from the pack. And when companies use that innovative mindset to perfect the customer journey, everybody wins. As Simon Mulcahy says, \u201cYour success will be shaped by customers if you listen to them.\u201d<\/p>\n\n\n\n

Why do some companies thrive while others fail?<\/b><\/h2>\n\n\n\n

Some industries have struggled with the challenges of the crisis, while others have thrived. But as Mulcahy explains, \u201cIndustry is not destiny.\u201d There are winners and losers in every sector, but the businesses at the top are the ones that can act quickly to control their own outcomes. <\/p>\n\n\n\n

It\u2019s also become clear that the companies that have been best prepared to pivot and adapt are the businesses that are the most digitally mature. There\u2019s a chasm between the technology \u2018haves\u2019 and the technology \u2018have nots\u2019 that are increasingly shaping the new landscape. The crisis has only further widened this gap. As Simon Mulcahy says, \u201cWe have seen a performance gap open up between those who are leaning into digital and those who are waiting for the old normal to return\u201d.<\/p>\n\n\n\n

The crisis changed many things permanently, including customer expectations, the role of technology, and ways of shopping and working. So businesses that aren\u2019t proactively adapting to these changes by creating a digital transformation strategy will struggle to keep up. Following the examples of Trailblazers and thought-leaders will help companies Lead Through Change<\/a> in the New Normal.<\/p>\n\n\n\n

Digital transformation: what is your company\u2019s mindset?<\/b><\/h2>\n\n\n\n

Changing technologies is the first step; changing people and mindsets is the next. The crisis revealed that when it comes to tackling digital transformation, there are 3 mindsets that businesses fall into. Here are the traits of each:<\/p>\n\n\n\n

The renovate mindset<\/b><\/h3>\n\n\n\n