{"id":832,"date":"2022-02-11T20:33:00","date_gmt":"2023-09-04T20:33:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=832"},"modified":"2023-11-01T18:43:11","modified_gmt":"2023-11-01T18:43:11","slug":"top-digital-transformation-challenges","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/top-digital-transformation-challenges\/","title":{"rendered":"Tackling the Top Challenges of Digital Transformation"},"content":{"rendered":"\n<p>The challenges of digital transformation are forcing businesses to create new roadmaps for success, as COVID-19 and the <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/02\/digital-imperative-customer-expectations.html\" target=\"_blank\" rel=\"noopener\">digital imperative<\/a> have rapidly recalibrated the business landscape. The businesses worldwide are expected to offer personalised service, data-driven <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/01\/shifting-perspectives-customer-journey.html\" target=\"_blank\" rel=\"noopener\">customer journeys<\/a> and an exceptional <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/09\/engaged-employee-experiences.html\" target=\"_blank\" rel=\"noopener\">employee experience<\/a>.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The Importance of Digital Transformation in Times of Change<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover the value of becoming more agile, adaptable, and customer-oriented today and tomorrow.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/idc-digital-transformation-study\/?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Download the Report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"259\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png\" class=\"attachment-full size-full\" alt=\"digital-transformation-challenges-2021-one\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png 500w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png?w=300&amp;h=155 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png?w=150&amp;h=78 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<p>While this has propelled some organisations to new places, others are still struggling with the challenges of digital transformation and now risk falling behind their customer and their competitors. <\/p>\n\n\n\n<p>Let\u2019s have a look at where we stand now, <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2022\/01\/small-business-trends.html\" target=\"_blank\" rel=\"noopener\">what the future might hold<\/a>, and how businesses can overcome some of the top challenges of digital transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-covid-19-on-digital-transformation\"><b>The impact of COVID-19 on digital transformation<\/b><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/02\/digital-imperative-customer-expectations.html\" target=\"_blank\" rel=\"noopener\">digital imperative<\/a> isn\u2019t even new, as many companies were planning to digitalise aspects of their business well before COVID-19 hit. Digital transformation is no longer an avenue towards gaining a competitive advantage, but an essential process for keeping up with the modern world.<\/p>\n\n\n\n<p>What is new, however, is the acceleration of this imperative. After global lockdown measures were implemented, the world was suddenly awash in new digital adopters. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2020\/06\/ohana-at-home-why-salesforce-embraced-remote-working-and-why-you-should-too.html\" target=\"_blank\" rel=\"noopener\">Workforces went remote<\/a> and had to keep teams connected<\/p><\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Traditional brick-and-mortar shoppers headed towards e-commerce portals<\/span>. <\/li>\n\n\n\n<li><p>Businesses started offering their customers new VR and AR experiences.<\/p><\/li>\n<\/ul>\n\n\n\n<p>Digitised businesses were well-positioned to turn the challenges of the <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/what-is-new-normal.html\" target=\"_blank\" rel=\"noopener\">new normal<\/a> into opportunities. However, those who hadn\u2019t were left holding their bags by the side of the information superhighway. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-addressing-digital-transformation-challenges\"><b>The importance of addressing digital transformation challenges<\/b><\/h2>\n\n\n\n<p>The pandemic underscored the importance of digital transformation, as businesses had to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Support remote working and customer service<\/span>.<\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Navigate supply-chain disruptions<\/span>. <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Adapt to changing government regulations and more<\/span>. <\/li>\n<\/ul>\n\n\n\n<p>Many businesses were forced to offer <a href=\"https:\/\/www.salesforce.com\/eu\/work\/\" target=\"_blank\" rel=\"noopener\">new experiences on new platforms<\/a>, which wound up taking their businesses to exciting new places. In many ways, digital transformation is <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/11\/business-transformation-strategies.html\" target=\"_blank\" rel=\"noopener\">business transformation<\/a>.<\/p>\n\n\n\n<p>Maggie Palmer, founder and CEO of PepTalkHer, says, \u201cBecause of COVID-19, we got new work because we had to suddenly create a virtual offering, which allowed us to create a retainer model. We began to get business we had never seen before. The virus forced our hand.\u201d <\/p>\n\n\n\n<p>Tobi Skovron of CreativeCubes.Co has also found utility in crisis. \u201cCOVID-19 brought forward the opportunity (of offering flex work solutions), maybe five to ten years,\u201d Skovron states. <\/p>\n\n\n\n<p>And for Laurence Girard of Fruit Street Health, the crisis was the impetus for exploring new frontiers. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We were not focused on physician-driven telemedicine. But then COVID-19 came along, we developed a new product, and telemedicine is suddenly critical.<\/p>\n<cite>Laurence Girard<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftop-digital-transformation-challenges%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Tackling%20the%20Top%20Challenges%20of%20Digital%20Transformation\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Tackling%20the%20Top%20Challenges%20of%20Digital%20Transformation&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftop-digital-transformation-challenges%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Ftop-digital-transformation-challenges%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Tackling the Top Challenges of Digital Transformation\" https:\/\/www.salesforce.com\/eu\/blog\/top-digital-transformation-challenges\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> Many other business leaders echo these thoughts. It\u2019s clear that overcoming a crisis with digital transformation is only the tip of the iceberg when it comes to its potential benefits. The COVID-19 pandemic not only highlighted the importance of digitalisation, but, it also highlighted some <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/12\/soft-challenges.html\" target=\"_blank\" rel=\"noopener\">key challenges<\/a>. <\/p>\n\n\n\n<p><a title=\"IDC white paper, The Impact of Digital Transformation in Times of Change.\" href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/idc-digital-transformation-study\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/digital-transformation-challenges-2021-two.png?strip=all&#038;quality=95\" alt=\"List of COVID 19's impact on the challenges of digital transformation from the IDC white paper, The Impact of Digital Transformation in Times of Change.\"> <\/a> <\/p>\n\n\n\n<p><i>Source: <a href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/idc-digital-transformation-study\/\" target=\"_blank\" rel=\"noopener\">IDC&#8217;s Survey on COVID-19 Impact on DX, June 2020<\/a><\/i><\/p>\n\n\n\n<p> So, what are the biggest obstacles when driving a digital transformation? Let\u2019s have a quick look at some of the challenges of digital transformation and three ways that companies might overcome them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-three-ways-to-tackle-the-challenges-of-digital-transformation\"><b>Three ways to tackle the challenges of digital transformation<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-obtain-executive-buy-in\"><b>1. Obtain executive buy-in<\/b><\/h3>\n\n\n\n<p>By increasing revenue and productivity, technology has long been proven to drive value. Yet, cost is the biggest challenge when driving a digital transformation, especially in uncertain times. <\/p>\n\n\n\n<p>Getting the CEO on board and having them work closely with the CIO and CTO can help a company reach its digital goals. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-reskill-and-upskill-the-workforce\"><b>2. Reskill and upskill the workforce<\/b><\/h3>\n\n\n\n<p>Getting the workforce to embrace new tech and processes was named as a top challenge in IDC\u2019s survey. So <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/2021\/01\/upskilling-and-reskilling-employees.html\" target=\"_blank\" rel=\"noopener\">upskilling and reskilling the workforce<\/a> is very important. <\/p>\n\n\n\n<p>IT workers look to be in an especially vulnerable position, as a <a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/Organization\/Our%20Insights\/Beyond%20hiring%20How%20companies%20are%20reskilling%20to%20address%20talent%20gaps\/Beyond-hiring-How-companies-are-reskilling.pdf\" target=\"_blank\" rel=\"noopener\">McKinsey study<\/a> shows that only 42 out of 100 IT employees will be fundamentally retrained. Reskilling these workers would provide businesses with a head start on their journey towards digital transformation, and at a lower cost than hiring new ones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-tackle-cyber-security-head-on\"><b>3. Tackle cyber security head-on<\/b><\/h3>\n\n\n\n<p>In a <a href=\"https:\/\/www.mmc.com\/insights\/publications\/2019\/sep\/global-cyber-risk-perception-survey-report-2019.html\" target=\"_blank\" rel=\"noopener\">2019 Marsh &amp; McLennan survey<\/a> of 1,500 executives, 79% of them ranked cyber security as a top-five concern for their company. With so many decision-makers being wary of potential threats, it\u2019s easy to forget that we\u2019re moving towards a world where: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> D<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">igital platforms are central<\/span>. <\/li>\n\n\n\n<li> A<span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">gility is the top prize<\/span>. <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Customers expect an omnichannel experience as standard<\/span>. <\/li>\n<\/ul>\n\n\n\n<p>Cyber security should definitely be a priority \u2013 but it shouldn\u2019t be a roadblock.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-offers-digital-transformation-solutions-you-can-trust\"><b>Salesforce offers digital transformation solutions you can trust<\/b><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/eu\/products\/\" target=\"_blank\" rel=\"noopener\">Salesforce Platform<\/a> has security built into every layer, utilising encryption in transit and advanced threat detection. And <a href=\"https:\/\/developer.salesforce.com\/docs\/atlas.en-us.securityImplGuide.meta\/securityImplGuide\/salesforce_shield.htm#:~:text=Salesforce%20Shield%20is%20a%20trio,Monitoring%2C%20and%20Field%20Audit%20Trail.\" target=\"_blank\" rel=\"noopener\">Salesforce Shield<\/a> offers an additional layer of security with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Platform Encryption<\/span>. <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Event Monitoring<\/span>. <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Field Audit Trail<\/span>. <\/li>\n<\/ul>\n\n\n\n<p>So if cyber security is a concern, then choose digital platforms that put security at the forefront. <\/p>\n\n\n\n<p>With so much at stake, businesses need to figure out how to solve the challenges of digital transformation right now. The journey towards a more connected and agile future has already begun. <\/p>\n\n\n\n<p><i>To read more about how businesses are using digital transformation to succeed in the current climate, read the IDC white paper, <a href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/idc-digital-transformation-study\/\" target=\"_blank\" rel=\"noopener\">The Impact of Digital Transformation in Times of Change<\/a>.<\/i><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><span>The Importance of Digital Transformation in Times of Change<\/span><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover the value of becoming more agile, adaptable, and customer-oriented today and tomorrow.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/eu\/form\/pdf\/idc-digital-transformation-study\/?d=inc-blog-banner&#038;nc=7013y000002lQrAAAU\">Download the Report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"259\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png\" class=\"attachment-full size-full\" alt=\"digital-transformation-challenges-2021-one\" srcset=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png 500w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png?w=300&amp;h=155 300w, https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/05\/digital-transformation-challenges-2021-one.png?w=150&amp;h=78 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out our blog to see how businesses can overcome the top challenges of digital transformation to create new roadmaps for success.<\/p>\n","protected":false},"author":1,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2dd9b2f0613f40efb518db2ffd9b96c6","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[68,1,15,67,224],"sf_content_type":[],"coauthors":[26],"class_list":["post-832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-leading-through-change","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-leadership","sf_topic-c-suite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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