{"id":927,"date":"2021-04-28T20:34:00","date_gmt":"2023-09-04T20:34:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=927"},"modified":"2023-11-02T11:23:57","modified_gmt":"2023-11-02T11:23:57","slug":"what-is-digital-transformation-framework","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/what-is-digital-transformation-framework\/","title":{"rendered":"What Is a Digital Transformation Framework?"},"content":{"rendered":"\n

Digital transformation framework is the blueprint of our time. Whether you want to refer to our current moment as the New Normal<\/a>, the Fourth Industrial Age<\/a>, the era of the digital imperative<\/a>, or something completely different, one thing is for certain: we\u2019re living in a transformative time. <\/p>\n\n\n\n

When it comes to digital transformation<\/a> innovation, the future is limitless. But before we can get to the promised land of 5G, VR holidays, the Internet of Things, and AI-powered everything, there\u2019s one thing we need to address \u2013 many businesses aren\u2019t prepared for a digital world.<\/p>\n\n\n\n

Digital transformation is reshaping the landscape<\/b><\/h2>\n\n\n\n

It\u2019s true that digital transformation<\/i> is a buzzy term. And it\u2019s also true the Covid-19 pandemic has accelerated the shift towards digital solutions. On top of that, study after study has shown the benefits that digital transformation provides for businesses. <\/p>\n\n\n\n

For instance, according to the State of the Connected Customer<\/a> report, 85% of high-performing marketing teams using IoT-based marketing say that it\u2019s effective or very effective in helping to create cohesive customer journeys. <\/p>\n\n\n\n

The same report states that 83% of business buyers expect companies to use technologies to create better experiences. Despite all of this, some organisations don\u2019t know how to escape from the shadows of the slower, less connected world they\u2019re still operating in.<\/p>\n\n\n\n

These businesses will find it difficult to survive in the rapidly changing landscape. These businesses need to establish a digital transformation framework \u2013 and fast. <\/p>\n\n\n\n

Why do you need a framework?<\/b><\/h2>\n\n\n\n

Digital transformation refers to the process by which companies modernise their operations by incorporating digital technologies. An effective digital transformation strategy enables businesses to build more meaningful relationships, maximise revenue opportunities, and streamline business processes. Some digital transformations are revolutionary, turning traditional businesses into hyper-engaged digital disruptors. Don\u2019t forget that not long ago, Netflix sent DVDs by mail. <\/b><\/p>\n\n\n\n

But an effective digital transformation requires an effective digital transformation framework. Businesses need to know where they want to go, how they want to get there, and who they want to take along for the ride. They need to be strategic.<\/p>\n\n\n\n

Luckily, there are some simple focal points to consider when constructing a digital transformation strategy. Let\u2019s have a look at the five main pillars of digital transformation.<\/p>\n\n\n\n

The 5 pillars of digital transformation<\/b><\/h2>\n\n\n\n

1. The customer experience<\/b><\/h3>\n\n\n\n

Just as the customer experience is at the heart of a good business, it\u2019s also at the heart of a good digital transformation strategy. Everything starts and ends with the customer, so new digital technologies should focus on improving the customer journey. <\/p>\n\n\n\n

2. Culture and leadership<\/b><\/h3>\n\n\n\n

One of the biggest factors in whether or not a digital transformation strategy will be successful is the thought-leadership behind it. It\u2019s not only technologies that need to change; it\u2019s people as well. Company culture starts at the top, so getting the CEO on board is paramount. <\/p>\n\n\n\n

3. Operational agility<\/b><\/h3>\n\n\n\n

Being able to maintain operational agility is a priority in the New Normal, so businesses should leverage integrated technologies that nurture this agility. A digital transformation framework should focus on accelerating processes, freeing up the workforce to maximise their unique talents, and phasing out slow or complex legacy systems. <\/p>\n\n\n\n

4. Workforce empowerment<\/b><\/h3>\n\n\n\n

Digital transformation is a cultural shift. It\u2019s important to get the workforce to understand the mission of the company and the reasons behind the digital transformation. This may be easier said than done, as the threat of technological unemployment could make some employees wary. It\u2019s important to highlight how empowering digital transformation is: this is something that will make their jobs easier, not more difficult. <\/p>\n\n\n\n

5. Digital technology<\/b><\/h3>\n\n\n\n

A digital transformation framework can take businesses to brave new worlds, but only if they have enough fuel to get there. Check out Salesforce<\/a> CRM solutions like Sales Cloud<\/a>, the Customer 360 Platform<\/a>, and Service Cloud<\/a>. The Salesforce Platform<\/a> even lets users create apps with zero knowledge.<\/p>\n\n\n\n

Common digital transformation framework mistakes to avoid<\/b><\/h2>\n\n\n\n

It\u2019s crucial for businesses to understand what they want to accomplish through digital transformation, but it\u2019s also important to avoid some of the common pitfalls.<\/p>\n\n\n\n

Here are some of the common mistakes that businesses make when creating a digital transformation framework: <\/p>\n\n\n\n

There\u2019s no clear consensus on goals<\/b><\/h3>\n\n\n\n

Adopting new technologies for the sake of it isn\u2019t particularly transformative. Adapting them to solve problems is. Businesses should make sure that the technologies they want to incorporate actually address their pain points. Then they can move on to mapping out their short-, mid- and long-term digital transformation goals. <\/p>\n\n\n\n

The workforce isn\u2019t prepared<\/b><\/h3>\n\n\n\n

New technologies can help automate mundane, repetitive tasks, freeing up the workforce to concentrate on more creative endeavours. They also require different skill sets, so skilling up the workforce<\/a> to prepare for any new requirements will help businesses stay ahead of the curve. <\/p>\n\n\n\n

You\u2019re flying solo<\/b><\/h3>\n\n\n\n

Imagine snapping awake in an empty Cessna: there are no passengers, no pilot. You\u2019re suddenly at the controls but have never flown a plane before. You have no visibility, no idea how to operate the systems, and no idea how to navigate. How could you possibly get where you\u2019re going? <\/p>\n\n\n\n

The same question applies to any new digital transformation project, which is why having an experienced partner is key. Before undertaking a digital transformation, make sure to leverage the expertise of partners, tech vendors, or consultants.<\/p>\n\n\n\n

A digital transformation framework enables change<\/b><\/h2>\n\n\n\n

In the end, digital transformation is really business transformation. If that sounds daunting, perhaps it should be. It takes courage to awaken the giant sleeping within us, after all. But digital transformation is also a super enabler. It enables businesses to explore uncharted territories, reach their potential, and galvanise their workforce. <\/p>\n\n\n\n

A digital transformation framework provides the opportunity for fundamental change. Identify your business\u2019s higher purpose \u2013 and then transform to fulfil it. But don\u2019t wait another moment; the future is waiting. <\/p>\n\n\n\n

For more information about digital transformation, check out The Impact of Digital Transformation in Times of Crisis<\/a>.<\/i><\/p>\n\n\n\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A resilient digital transformation framework is key in today’s climate. Discover pillars of a successful DX & which common mistakes to avoid!<\/p>\n","protected":false},"author":1,"featured_media":830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"9d8b13dbc40c45628f5b5249e51f03cc","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[68,1,15,67,72],"sf_content_type":[],"coauthors":[26],"class_list":["post-927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-leading-through-change","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-leadership","sf_topic-it"],"yoast_head":"\nWhat Is a Digital Transformation Framework? - Salesforce<\/title>\n<meta name=\"description\" content=\"A resilient digital transformation framework is key in today's climate. 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