{"id":9538,"date":"2023-12-13T12:50:04","date_gmt":"2023-12-13T12:50:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9538"},"modified":"2025-08-27T23:07:32","modified_gmt":"2025-08-27T23:07:32","slug":"sters-to-watch","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/sters-to-watch\/","title":{"rendered":"STErs to Watch"},"content":{"rendered":"\n<p>Based in Berlin and London, <a href=\"https:\/\/www.empaua.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMPAUA<\/a> is a Salesforce implementation partner who focuses on helping start-ups, scale-ups and hyper-growth companies innovate. The Salesforce specialist focuses on business improvement and digital transformation by designing and implementing tailored Salesforce solutions that drive organisational success. <\/p>\n\n\n\n<p>EMPAUA\u2019s goal is to help these companies navigate such complexities simply and quickly.<\/p>\n\n\n\n<p>EMPAUA\u2019s primary focus is to enhance business operations through tailored Salesforce solutions. It becomes the customer\u2019s secret sauce and allows them to stay ahead of the competition and thrive in the marketplace. Through this, EMPAUA is making waves in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-empaua-hires-for-a-different-kind-of-culture\"><strong>How EMPAUA hires for a different kind of culture<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexander-charles-8241a4103\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\">Alexander<\/a> looks for both accountability and ambition when he hires for EMPAUA. \u201cIn my previous role I was actually a Salesforce consultant,\u201d he explains. \u201cSo I know what skillsets make for the best consultants. I therefore actively seek out candidates who are clearly ambitious and accountable but haven\u2019t had their break into tech just yet. Candidates like this are always relentlessly driven and acquire the necessary hard skills rapidly.\u201d&nbsp;<\/p>\n\n\n\n<p>Aside from delivering excellent work, EMPAUA wants to redefine what company culture can mean. \u201cWe want to prove that we can have a performance-driven but kind working culture, and that these features can co-exist and enhance each other,\u201d says Alexander. Alexander explains that it\u2019s a balance that is tricky to get just right and while many companies struggle, EMPAUA wants to be a leader with its unique way of working.&nbsp;<\/p>\n\n\n\n<p>Alexander shares an example of hiring someone from a different background, in this case retail. \u201cI met Sri in my previous role,\u201d he explains. At the time, Sri was involved in a mentorship but Alexander wasn\u2019t in a position to hire her. \u201cExtremely ambitious and qualified, she held a master\u2019s in computer science which was under-utilised in her retail-based line of work. She approached everything she did with such dedication, it was amazing to see.\u201d<\/p>\n\n\n\n<p>The story continues: \u201cSri wasn\u2019t able to find tech work at first, so she went and became a certified <a href=\"https:\/\/trailhead.salesforce.com\/search?keywords=salesforce+admin\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce admin<\/a> \u2013 all in her own time. To achieve that, without project experience, is another example of her hard work and dedication.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-the-risk-is-worth-it\"><strong>When the \u2018risk\u2019 is worth it<\/strong><\/h2>\n\n\n\n<p>Alexander and his team are clearly big advocates for making non-tech hires, but why? \u201cWhen people are given a chance, and continuously supported to grow and succeed, they outperform consistently,\u201d explains Alexander. \u201cAnd people like that are incredibly loyal. They\u2019re just waiting for someone to give them a chance to prove how motivated and capable they are.\u201d<\/p>\n\n\n\n<p>\u201cHiring Sri has absolutely paid off,\u201d asserts Alexander. \u201cSri has learned fast and she\u2019s already covering for senior consultants. I think she\u2019s progressing so fast because the company believes in her, and she in turn believes in us. She\u2019s become an invaluable addition to our team.\u201d<\/p>\n\n\n\n<p>Alexander offers some parting words. \u201cWe often inflate risks in our minds, and that extends to who and how we hire. 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71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Get Started with Trailhead<\/h2>\n\t\t\t<p>Earn badges, have fun, and build your career on Salesforce.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/learn_salesforce_with_trailhead\" target=\"_blank\" rel=\"noreferrer noopener\">Take the Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+800 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Get Started with Trailhead<\/p>\n\t\t\t<p class=\"related-trail__trail-description\">Build your career on Salesforce.<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 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src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt shouldn\u2019t matter if your journey is a bit messy,\u201d says Alexander Charles, COO of EMPAUA and Salesforce Talent Ecosystem Star to watch. \u201cWhat matters is how you get yourself back on track. And that all comes down to accountability and ambition.\u201d<\/p>\n","protected":false},"author":767,"featured_media":9539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2a0ddbe858354ba88e6e3560feb2f9db","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[102,52],"sf_content_type":[],"coauthors":[513],"class_list":["post-9538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-business-as-a-platform-for-change","sf_topic-careers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STErs to Watch - Salesforce<\/title>\n<meta name=\"description\" content=\"\u201cIt shouldn\u2019t matter if your journey is a bit messy,\u201d says Alexander Charles, COO of EMPAUA and Salesforce Talent Ecosystem Star to watch. \u201cWhat matters is how you get yourself back on track. 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