While AI-generated content has its benefits, trust remains a concern<\/a> that can’t be overlooked. There’s a risk of plagiarism \u2014 can you be sure your content is exclusively yours? The quality isn’t always flawless, and it can often require editing by a (skilled) human. Search engines are working to downgrade exclusively AI-generated content. AI can provide speed but don’t fall into the trap of sending out rushed content without proper review.<\/p>\n\n\n\n There are, however, several areas in which AI can undoubtedly help. AI is good for SEO-optimising content, keeping you on track with the latest search trends. If you can use it correctly, there are clear benefits in terms of content turnaround times and cost. It\u2019s unlikely you\u2019ll do away with writers, editors, photographers, or graphic designers. But AI can relieve some of the burden on your content teams \u2014 leaving them free to focus on more hand-crafted projects.<\/p>\n\n\n\n Here are five areas where AI-generated content can boost your marketing strategy efforts with efficient, personalised communications.<\/p>\n\n\n\n AI is highly useful in strengthening the SEO qualities of your outgoing content. You can instruct AI to sprinkle your content with your preferred SEO terms or scour online guidance to keep you up to date with the latest SEO trends. AI can do all this while meeting your brand\u2019s specific tone of voice.<\/p>\n\n\n\n It’s here that AI works best. AI as a first-line spell- or grammar check is now well established. You can now instruct AI to stick to your brand voice \u2014 companies as singular, quotes in the past tense, active voices, job titles in capitals, and it won\u2019t go wrong. You can update your brand style guide and use AI to retroactively \u2018fix\u2019 older content. You might still need a human to check for sense, but AI can ensure your content is structurally sound and SEO-optimised.<\/p>\n\n\n\n There have been attempts to use generative AI to create long-form content \u2013 books, whitepapers, essays. It\u2019s fair to say the results haven’t been great. Yes, AI can quickly knock out 10,000 words, but good luck to the reader trying to wade through it.<\/p>\n\n\n\n For now, AI works best on short-form content. This includes writing subject lines for email newsletters, providing precise product descriptions, composing tweets leading to more detailed content, and personalising blog posts. Again, AI can help create structurally sound, purposeful content: fewer errors, greater consistency.<\/p>\n\n\n\n Here, it’s critical that you manage the data sources feeding your use of AI. In effect, AI is the tip of the spear. Tableau<\/a> can drive real-time access to all your customer data, powerful analytics, and automation across your business to make AI work for you. <\/p>\n\n\n\n See how Tableau can influence better business outcomes and intelligent customer experiences with AI-fueled insights.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t Try thinking of generative AI as less of an affordable freelancer, and more of an editorial buddy. AI can be great as a sounding board for content ideas. In a hybrid work setup, content creators often work independently, resulting in fewer chances for collaboration and idea sharing. AI can help suggest a story angle or check if an idea has been done to death. Even better, there’s no ego involved.<\/p>\n\n\n\n Specifically, AI is a great tool for A\/B testing<\/a> different content options. For example, you can use AI to check the effectiveness of newsletter subject lines, the layout of a landing page, or the best time to post on socials. The ideas might come from humans, but testing, data, and analytics will be taken care of by AI.<\/p>\n\n\n\n We know that 68% of marketers say they can analyse marketing performance in real time<\/a> and that AI can help assess the potential of sales leads<\/a>. AI can quickly analyse customer data to create a personalised content journey. It can point users toward content on their favourite products, or hide the non-relevant stuff. <\/p>\n\n\n\n As mentioned above, AI tools can create various versions of headlines, and test their impact on individuals or specific audience segments. You can then use this feedback to create new and engaging content. Salesforce Einstein<\/a> can improve productivity and personalisation with predictive and generative AI across the Customer 360. The result is a more engaging experience for content consumers.<\/p>\n\n\n\n See how Einstein can help you reinforce an increasingly personalised customer experience.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t Stock photography has come a long way, and the options are huge, but it remains simple to spot and does little to create a point of difference for your brand. More and more AI tools can now assist in creating a distinct visual identity with just a few prompts regarding style and content. It\u2019s worth playing around with a couple of options and assessing the results.<\/p>\n\n\n\n You can use AI tools to enhance speed, efficiency, consistency, and quality in each of the five mentioned areas. Rest assured, more will be coming.<\/p>\n\n\n\n We know marketers want to experiment with new tactics<\/a>, and that they\u2019re desperate to make the available tools work for them<\/a>. Ignoring AI isn’t an option. Or, we can compare those who use AI tools to those who prefer typewriters over Microsoft Word. Best to leap in and see how AI can work for you. It might be that any savings made in time and cost can be redirected to content that could only be generated by humans: beautiful portrait photography, expert opinion pieces, or live webcasting from an industry event.<\/p>\n\n\n\n It’s best to think of AI not as a killer of jobs but as a toolbox of productivity aids. And something which can only add to the human experience.<\/p>\n\n\n\n1. Reinforcing an SEO-friendly tone of voice<\/strong><\/h2>\n\n\n\n
2. Keeping AI-generated content short, sweet, and purposeful<\/strong><\/h2>\n\n\n\n
Make better decisions with analytics powered by AI + Data + CRM.<\/h2>\n\t\t\t\t\t\t\t
![\"what-is-tableau-main-image\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/12\/what-is-tableau-main-image.png\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n3. Using AI-generated content to brainstorm ideas<\/strong><\/h2>\n\n\n\n
4. Improving the user experience with personalised, predictive communications<\/strong><\/h2>\n\n\n\n
Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Platform.<\/h2>\n\t\t\t\t\t\t\t
![\"\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2023\/09\/einstein-new.png\")
\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n5. Creating a unique visual identity for your brand<\/strong><\/h2>\n\n\n\n
![\"blog-offer-astro-marketing\"](\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/uploads\/sites\/14\/2022\/08\/blog-offer-astro-marketing.jpg\")
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