{"id":9610,"date":"2024-01-17T13:53:13","date_gmt":"2024-01-17T13:53:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9610"},"modified":"2024-01-17T13:53:14","modified_gmt":"2024-01-17T13:53:14","slug":"bringing-digital-insurance-trailblazers-together-to-share-and-inspire","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/bringing-digital-insurance-trailblazers-together-to-share-and-inspire\/","title":{"rendered":"Bringing digital insurance trailblazers together to share and inspire"},"content":{"rendered":"\n

I\u2019ve been involved in the insurance industry for over twenty years now and I\u2019ve seen a lot of change, but my work with Salesforce has shown me that there\u2019s still a long way to go before players in all areas of the industry can exploit the full potential of digital. It\u2019s happening, but there\u2019s a lot more to do. Consumers are changing<\/a>. The market and regulation is evolving at pace. And challengers from Insurtech startups are making waves.

Over the last year I\u2019ve been having conversations with senior leaders in the sector, and they\u2019re consistently amazed by the potential of our platform for reshaping and evolving working practices in the sector. They understand that generative AI<\/a>, data analytics<\/a> and automation (to name just three) are vital tools but need more focused, expert support to focus their power on their specific needs. Our platform gives them that ability.

So, because the insurance market is a strong community which shares best practice and great ideas, I decided that Salesforce should take a lead and get those leaders together to talk about how the sector can accelerate digital transformation<\/a>. We set it for January 24th<\/sup>, 2024, at the Salesforce Tower in Bishopsgate, but debated what it should be called.<\/p>\n\n\n\n

A symposium not a conference<\/strong><\/h3>\n\n\n\n

It took us a while to work out what to call the event, set for: is it a meeting, a conference, or a brainstorming session? Or maybe it\u2019s a \u2018symposium\u2019. Why? Because the event is much more than just a meeting of insurance executives; it\u2019s a community forum for leaders committed to ensuring that their organisations are not just fit for the future of insurance but also able to thrive as the insurance industry changes in often fundamental ways.<\/p>\n\n\n\n

The word \u2018symposium\u2019 in Greek means \u2018drinking party,\u2019 and so, of course, we\u2019ll be offering drinks and nibbles at the end of our event. But the point is to bring together insurance executives from across the industry to connect and learn from our trailblazing clients who are making the most of Salesforce\u2019s insurance platform to transform their businesses.<\/p>\n\n\n\n

Real life examples to inspire debate and dialogue<\/strong><\/h3>\n\n\n\n

So, the idea of gaining critical insights from a range of trailblazers from established and new players seemed like a timely one. We\u2019ll be hearing from MetLife\u2019s Richard Horner- Head of Individual Protection<\/strong><\/em> on how they successfully delivered an end-to-end digital insurance transformation which has unified their front, middle and back offices. And James Webb<\/strong><\/a>, Salesforce\u2019s Head of Insurance Strategy,<\/strong><\/em> will provide an overview of the state of digital in insurance and plenty more, including the likes of Miller Insurance Brokers and Lloyds of London.<\/p>\n\n\n\n

A symposium isn\u2019t just a series of presentations. It is, in essence, a dialogue. So, in that spirit we\u2019re balancing formal presentations with breakouts focused on specific sub-sectors which will form communities in the long term:<\/p>\n\n\n\n