{"id":9730,"date":"2024-02-12T15:50:36","date_gmt":"2024-02-12T15:50:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9730"},"modified":"2024-02-12T15:50:37","modified_gmt":"2024-02-12T15:50:37","slug":"data-maturity-age-of-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/data-maturity-age-of-ai\/","title":{"rendered":"94% of Leaders Want More Valuable Data \u2013 Here\u2019s How To Get It"},"content":{"rendered":"\n<p>Business success depends on having the right information at the right time. The stakes are even higher with <a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-glossary\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a> spurring an unprecedented need for businesses to have access to quality, trusted information. In fact, 92% of analytics and IT decision-makers say trustworthy data is needed more than ever. To meet this demand, leaders need to empower everyone to lead with data maturity and build a trusted data foundation across their organisations.<\/p>\n\n\n\n<p>To discover how leaders are fortifying that foundation and blazing new trails for an AI-driven future, Salesforce reached out to over 10,000 global analytics, IT, and business leaders and summarised the findings into a new <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data <\/a><a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-data-analytics\/\">and Analytics Report<\/a>.\u00a0<\/p>\n\n\n\n<p>Let\u2019s dig into a few key takeaways and find out how you can apply these insights to make the most of your data and seize the AI opportunity.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>92% of analytics and IT leaders agree the need for trustworthy data is higher than ever.<\/p>\n<cite>\u2014 State of Data and Analytics Report<\/cite><\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdata-maturity-age-of-ai%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=94%25%20of%20Leaders%20Want%20More%20Valuable%20Data%20%E2%80%93%20Here%E2%80%99s%20How%20To%20Get%20It\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new 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tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Feu%2Fblog%2Fdata-maturity-age-of-ai%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"94% of Leaders Want More Valuable Data \u2013 Here\u2019s How To Get It\" https:\/\/www.salesforce.com\/eu\/blog\/data-maturity-age-of-ai\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway-1-without-trusted-data-you-can-t-build-credible-ai\">Takeaway #1: Without trusted data, you can\u2019t build credible AI<\/h2>\n\n\n\n<p>Every AI use case \u2014 from predictive analytics to IT management \u2014 is powered by data. But your <a href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/\">AI <\/a><a href=\"https:\/\/www.salesforce.com\/eu\/products\/einstein-ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions<\/a> won\u2019t produce the results you\u2019re looking for if you aren\u2019t working with quality, trusted data. It\u2019s a simple calculus: Flawed inputs equal flawed outputs.\u00a0<\/p>\n\n\n\n<p>So what, specifically, makes data trustworthy? With ever-increasing volumes of data, what best practices should be followed to ensure that all data meets this standard? Here are just a few of the things you should ask to determine whether your data can be trusted.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do<strong> <\/strong>you have a clear and consistent <a href=\"https:\/\/www.salesforce.com\/blog\/ethical-data-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">data collection<\/a> and data entry process?&nbsp;<\/li>\n\n\n\n<li>Has your data been <a href=\"https:\/\/www.tableau.com\/learn\/articles\/what-is-data-cleaning\" target=\"_blank\" rel=\"noreferrer noopener\">cleaned and normalised<\/a>?<\/li>\n\n\n\n<li>Is your data <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data_security\" target=\"_blank\" rel=\"noreferrer noopener\">protected and secure<\/a>?&nbsp;<\/li>\n\n\n\n<li>Do you have a <a href=\"https:\/\/www.tableau.com\/learn\/articles\/data-governance-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">governance<\/a> framework addressing all aspects of the data life cycle, including access and control, management, privacy, security, compliance, and regulatory requirements?\u00a0<\/li>\n\n\n\n<li>Is the data fit for the purpose? Does it follow <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/ethical-data-use-best-practices-quick-look\/adopt-ethical-data-use-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">ethics and integrity<\/a> expectations?<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro-2 wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro-2.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro-2.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Ready to do more with data?<\/h2>\n\t\t\t<p>Improve the quality of your data with these simple strategies. Discover how on Trailhead, the free online learning platform from Salesforce.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data_quality\" target=\"_blank\" rel=\"noreferrer noopener\">Dive in<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+700 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Data Quality<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro-2.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/eu\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro-2.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway-2-getting-more-value-from-your-data-is-easier-when-your-data-and-business-strategies-are-aligned\">Takeaway #2: Getting more value from your data is easier when your data and business strategies are aligned<\/h2>\n\n\n\n<p>The amount of data generated worldwide is on the grow, and is expected to increase 22% on average over the next 12 months.<\/p>\n\n\n\n<p>Getting value from this avalanche of data is top-of-mind with business leaders \u2014 94% agree&nbsp;they should be getting even more value from their data. But, according to our survey, two significant obstacles are blocking the way: <a href=\"https:\/\/www.salesforce.com\/products\/platform\/solutions\/data-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">security considerations<\/a> and managing the sheer volume of data.&nbsp;<\/p>\n\n\n\n<p>These two issues go hand-in-hand. As data volumes increase, security policies need to keep pace. But six in 10 analytics and IT leaders say they are in the dark about how line-of-business teams are using data. This lack of visibility between parts of the business leaves the organisation not only more vulnerable to security threats but also makes it difficult for the business as a whole to get value from all of its data assets.<\/p>\n\n\n\n<p>To get more value from data, business and data and analytics leaders need to address the disconnect. The solution begins with a deep understanding of business goals, and what data is required to support them. Once leaders are aligned on business strategy, they can build a data<em> <\/em>strategy and a technology infrastructure that supports business priorities. This unified approach helps to drive much-needed insights across the organisation and reduce <a href=\"https:\/\/www.salesforce.com\/eu\/blog\/data-silos-and-customer-needs-south-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\">data silos<\/a> that impede collaboration and decision-making.\u00a0<\/p>\n\n\n\n<p>The end result is improved financial performance, increased productivity, and long-term competitive advantage. According to <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/12\/16\/moving-from-being-a-data-driven-organization-to-a-data-led-organization\/?sh=482b93cd6f23rowth-marketing-and-sales\/our-insights\/five-facts-how-customer-analytics-boosts-corporate-performance\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey Global Institute<\/a>, \u200ddata-driven organisations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway-3-higher-data-maturity-helps-reap-more-ai-rewards\">Takeaway #3: Higher data maturity helps reap more AI rewards<\/h2>\n\n\n\n<p>\u201cData mature\u201d is another way of saying that an organisation is well into its data transformation, using data to make key day-to-day decisions, drive innovation, and plan for the future. And data maturity has its rewards: McKinsey research shows <a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/how-six-companies-are-using-technology-and-data-to-transform-themselves\" target=\"_blank\" rel=\"noreferrer noopener\">data-driven companies<\/a> accomplish goals faster and that their initiatives contribute at least 20% to earnings before income taxes.\u00a0<\/p>\n\n\n\n<p>A data-mature organisation also has a well-defined <a href=\"https:\/\/www.tableau.com\/why-tableau\/data-culture\" target=\"_blank\" rel=\"noreferrer noopener\">data culture<\/a> \u2014 which equips everyone with the insights they need to be data-driven. In a data culture, data is woven into every aspect of its operations. Organisations with data cultures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Align <\/strong>data and analytics to business outcomes<\/li>\n\n\n\n<li><strong>Prioritise <\/strong>data in decision-making and business processes<\/li>\n\n\n\n<li><strong>Unite <\/strong>over a shared mission to lead with data<\/li>\n<\/ul>\n\n\n\n<p>Data culture is a defining feature of a data-mature company, and it\u2019s no surprise that data maturity is a key indicator of AI success, too. In fact, respondents in high-maturity organisations are twice as likely to have the high-quality data needed to use AI effectively.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Successful businesses have mastered the art and science of adaptation \u2014 and the AI revolution has proven that data transformation is one of the most critical adaptations of all. 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