Tighter margins. Higher costs. Lower sales. The consumer goods industry is under increased pressure. And that means sales reps need to spend more time on revenue generation and less time on administration. <\/p>\n\n\n\n
Read on to discover how data, AI, and automation can help you maximise sales productivity \u2014 with insights and examples from leaders in the professional beauty business, Madi International<\/a>.\u00a0<\/p>\n\n\n\n From opportunities to orders, sales reps need 360-degree visibility of customers. But how do you achieve this across multiple divisions, regions, and brands? <\/p>\n\n\n\n This was the challenge facing Madi International, which has exclusive distribution rights for more than 50 global beauty and wellness brands in five Gulf countries. <\/p>\n\n\n\n The digital transformation team used prebuilt connectors from MuleSoft<\/a> to share data across its core customer systems. \u201cIt took us just an hour to set up a data flow between Salesforce and our ERP platform,\u201d said Haja Maideen, Digital Transformation Manager for Madi International. \u201cUsing MuleSoft to integrate our systems helped to cut development time by 50%.\u201d\u00a0<\/p>\n\n\n1. Create a single view of the customer with unified data<\/strong><\/h2>\n\n\n\n