{"id":9860,"date":"2024-03-15T16:17:09","date_gmt":"2024-03-15T16:17:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9860"},"modified":"2024-03-21T14:07:17","modified_gmt":"2024-03-21T14:07:17","slug":"launching-a-new-venture-data-success-strategies","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/eu\/blog\/launching-a-new-venture-data-success-strategies\/","title":{"rendered":"Launching a New Venture? How To Use Data To Make It a Success"},"content":{"rendered":"\n

From qualifying an opportunity to logging an order \u2013 real-time, reliable, and relevant data is key to securing new business. But unifying and using data is getting harder: 41% of business leaders<\/a> struggle to understand data because it is too complex or not accessible enough.<\/p>\n\n\n\n

So how do you establish the right data foundations from day one when launching a new product or service? This was the challenge facing Knowledge Group Consulting<\/a>, part of NEMA Education<\/a>, when it introduced a new digital learning platform for individuals, organisations, and governments in the Middle East and North Africa.<\/p>\n\n\n\n

Read on to discover four ways to maximise the value of data and make your new venture a success. Then, learn why Gartner named Salesforce a Leader in Customer Data Platforms<\/a>.<\/p>\n\n\n\n

1. Find the perfect prospects with 360-degree visibility<\/strong><\/h2>\n\n\n\n

You\u2019re ready to go live with a new product in a new territory. But do you know your target audience?\u00a0 Only 29% of businesses<\/a> use their data to inform their strategy when launching in new markets. And that means lower sales and a longer ROI.<\/p>\n\n\n\n

To hit the ground running with a new offering, it\u2019s important to understand your customers from day one \u2013 and that means unlocking 360-degree visibility. Knowledge Group Consulting uses Data Cloud for Marketing<\/a> to continuously collect first and third-party data, which is captured in a unified CRM record<\/a>.<\/p>\n\n\n\n

\u201cEvery department had its own data silo,\u201d explained Ahmad Yassin, Director of Marketing and Communications at Knowledge Group Consulting. \u201cNow, we can connect data from our website, ERP system, and account-based planning platform to create a single view of current and future customers. This helps us expand our reach and refine our target audiences.\u201d <\/p>\n\n\n\n

By using Salesforce in tandem with AWS, Knowledge Group Consulting can maximise its ability to handle growing volumes of customer data. Almost one-third of businesses are already overwhelmed by the amount of data, which is expected to more than double in size<\/a> by 2026.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

See how to unify your customer data with Data Cloud for Marketing<\/a>.<\/h2>\n\t\t\t\t\t\t\t

<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tExplore More<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

2. Land and convert more leads with personalised customer journeys<\/strong><\/h2>\n\n\n\n

Personalisation is key to winning and retaining new customers: 65% of consumers<\/a> say they will stay loyal if a company offers a more personalised experience. With 360-degree customer visibility, you can push personalisation to the max \u2013 from marketing campaigns and website landing pages to social media promotions and mobile app experiences.<\/p>\n\n\n\n

Knowledge Group Consulting is applying personalisation at an account and individual level, which means it can share the right content with the right customer at the right time. And do it across every channel.<\/p>\n\n\n\n

The group uses a combination of Data Cloud for Marketing<\/a> and Marketing Cloud Personalisation<\/a> to deliver on its omnichannel engagement objectives. By enriching first-party data<\/a> with other external sources, such as social media interactions and purchase intent insights, the marketing team can build ideal customer profiles<\/a>. And this is when the magic happens.<\/p>\n\n\n\n

The marketing team uses the profiles<\/a> to optimise key steps in the customer journeys \u2013 from developing more engaging campaigns and segmenting digital advertising audiences to dynamically adapting content in real time. All of which help to increase lead volumes.\u00a0<\/p>\n\n\n

\n
\n

With greater personalisation and automation, we can provide richer customer experiences and drive stronger growth.<\/p>\nAhmad Yassin<\/cite><\/blockquote>\nDirector of Marketing and Communications, Knowledge Group Consulting<\/span>\n