{"id":9668,"date":"2023-09-07T17:02:59","date_gmt":"2023-09-08T00:02:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_chaptered_article&p=9668"},"modified":"2024-03-28T09:26:04","modified_gmt":"2024-03-28T09:26:04","slug":"ai-guide","status":"publish","type":"sf_chaptered_article","link":"https:\/\/www.salesforce.com\/eu\/blog\/playbook\/ai-guide\/","title":{"rendered":"AI Guide"},"content":{"rendered":"\n
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\n\t\t\t\t\t\t\tGuide\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tAI Strategy Guide\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tMake CRM + AI + Data Your Trusted Formula\t\t\t\t<\/span>\n\t\t\t<\/h1>\n\t\t<\/div>\n\n\t\t
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Generative AI is already helping companies build stronger customer relationships and changing the way business works.<\/strong><\/h3>\n\n\n\n

Whether you\u2019re just starting out with AI or you\u2019re already innovating around the technology, this guide will help you strategise effectively, embrace new possibilities, and answer important questions about the benefits of AI.<\/p>\n\n\n\n

The information in this playbook comes from Salesforce experts in AI, data, and CRM. We\u2019re committed to providing our employees, customers, and partners with the tools they need to develop and use this technology safely, ethically, and accurately.<\/em><\/p>\n<\/div>\n\n\n\n

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Chapter 1 <\/p>\n\t\t\t\t\t

Plan your approach.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\tEmphasise trust as you design a strategy for implementing AI across your company.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t

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Chapter 2<\/p>\n\t\t\t\t\t

Ready your technology.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\tPower generative AI with data from your customer relationship management (CRM) to offer better customer experiences, improve decision-making, and work smarter and faster.\u00a0\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t

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Chapter 3:<\/p>\n\t\t\t\t\t

Enable your people.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\tGet the most out of your AI investment by helping your teams expand their skill sets.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\n<\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Chapter 1 <\/h2>\n\t\t\t\t

Plan your approach.<\/h2>\n\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n
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The age of generative AI is upon us.<\/strong><\/h4>\n\n\n\n
AI is growing faster than any technology of our time.<\/h5>\n<\/div>\n\n\n\n
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It\u2019s tempting to dive right in. But let\u2019s take a pause.<\/h4>\n\n\n\n

As business leaders, we all want to fully take advantage of the capabilities of AI to create efficiency and drive business growth. But we also have an important responsibility to ensure that AI is safe, inclusive, and trustworthy.<\/p>\n\n\n\n

A thoughtful approach starts with trust.<\/h4>\n\n\n\n

Generative AI is capable of creating text, music, images, and even computer code, and can drive incredible customer experiences and business benefits. But right now, there\u2019s an AI trust gap. For CEOs, AI is the #1 priority, but 73% of employees believe that generative AI introduces new risks. Privacy, hallucinations, data control, bias, and toxicity are just some of their concerns.<\/p>\n\n\n\n

Like meaningful relationships between brands and customers, AI\u2019s success must be based on trust. You need to promote confidence and lessen potential ethical and security risks as you use generative AI to open the door to richer customer experiences.<\/p>\n\n\n\n

Create guidelines for ethical use.<\/strong><\/h4>\n\n\n\n

You will only earn your users\u2019 trust if you can demonstrate that outcomes and decisions made by generative AI models are effective, accurate, and free of bias and toxicity. It\u2019s important to put ethical guardrails and guidance in place to help you innovate responsibly, stay ahead of potential issues, and create safe, trustworthy practices for your business. <\/p>\n\n\n\n

Putting the right guardrails around generative AI is critical. Recent surveys found that:<\/strong><\/h5>\n\n\n\n
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*KPMG Generative AI Survey, 2023.<\/a><\/sup>
**Salesforce\u2019s Generative AI Snapshot Research Series, 2023.<\/a><\/sub><\/p>\n\n\n\n

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Here are <\/strong>five guidelines<\/strong><\/a> your company can use to inform how your team works and steer the development of trusted generative AI.<\/strong><\/h4>\n\n\n\n
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