Lately, everyone has questions about AI: How do we use it, how will it affect our bottom line, how do I get started ASAP?
But there are bigger questions about making sure AI is trusted. How is customer data used and how can it all be shared safely? Where is this data going and who’s using it?
In short, how can we get the most from AI while maintaining the most crucial element: trust?
As you venture into the Wild West of generative AI, these three considerations will help you ensure that trust always stays in the saddle:
AI needs accurate data to produce quality output. Give AI what it needs to succeed by combining company-specific knowledge (like a CRM) with unified, real-time data and external data, collected via integration tools.
It’s critical to build in privacy and security from the start. Use a platform that offers data access controls, data masking for confidential information, and zero retention to prevent AI from storing proprietary prompts.
When trust is baked into AI, when data is secured by the right tools, you can foster long-term relationships with both customers and employees who feel confident about the safety of their information.
While others are in a blind rush to throw AI at every problem, we’re entering this transformation with our eyes open. That means asking the important questions on everyone’s mind. Questions of trust. Data privacy. Security. Bias. And more.
The foundation we’re building today sets the standard for the generative AI of the future. Hear from Salesforce CEO Marc Benioff and Deloitte CEO Julie Sweet on how companies can use technology with trust and safety in its DNA.
If you’re wondering how your company can use AI without losing customer trust, you’re in luck. Our newsletter has all of the latest information and safety considerations you need to get AI right.
Check out the tools we deliver to our employees, customers, and partners to develop and use AI responsibly, accurately, and ethically.
At Salesforce, trust and AI go hand in hand. We are committed to earning and maintaining customer trust by providing accurate, secure, transparent, empowering, and ethical AI solutions that drive your business forward.
Join us on this new frontier as we redefine the future of customer relationships with the power of trusted AI. Ask your top AI questions, share your top trusted AI insights, and learn from others on social media using #AskMoreOfAI.
