Alex is a serial CEO with a deep background in the creative and technology industries and over 20 years’ experience of growing shareholder value in international businesses. She is CEO of Channel 4, the commercially funded U.K. public service group of 12 television channels. Prior to this, she was CEO of international software firm Foundry and before that CEO of global content producers Shine Group from 2012–2015. Alex studied physics and obtained a Ph.D. from Imperial College. Alex was Senior Independent Director at ecommerce powerhouse Ocado from 2012–2017 and has served as a non-executive on numerous nonprofit charity and industry bodies.