Full-service airline selects salesforce.com for its usability, ease of use, customization and flexibility
SAN FRANCISCO — April 5, 2005 — Salesforce.com (NYSE: CRM), the market and technology leader in on demand customer relationship management (CRM), today announced that SN Brussels Airlines is using Salesforce to successfully manage its interaction with travel agencies and corporate clients. Since initially implementing salesforce.com in September 2003, SN Brussels Airlines has more than tripled its number of subscriptions to meet employee demand for the on-demand service.
A worldwide operating airline, SN Brussels Airlines transports more than 3.4 million passengers yearly to nearly 103 European, African and American destinations. The airline is one of the 13,900 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2005. "Our country and sales managers needed a solution that could help them share leads, opportunities and customer information - something that's becoming increasingly important in the competitive aviation sector," said François Lagae, VP Strategic Accounts, SN Brussels Airlines. "Efficiency and flexibility are our most important core values. Salesforce.com is a tool that helps us to manage and support our customers so we are able to achieve these values."
SN Brussels Airlines selected salesforce.com for its rapid implementation, customization capabilities and user experience. With salesforce.com, employees in the Brussels headquarters or at remote offices can easily access real-time customer data and collaborate on key accounts to optimize relationships with travel agents and corporate clients. The addition of custom fields and elements specific to the travel industry allow the airline to track all relevant information and create more meaningful workflow, while further increasing usability for end users.
"We conducted a short pilot scheme before making a final decision. The employee feedback and the results were positive," said François Lagae. "After using the solution for a couple of months we also decided to extend the number of licenses to accommodate all the requests. In particular, the ease of use, low costs and risks and the ability to customize the solution are working in our advantage. Furthermore salesforce.com automatically adds new features and functionality to the solution at no additional costs."
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.