Financial advisors can now access market-leading wealth relationship management solution
integrated with the Apex on-demand platform
Apex enables Finaplex to become the salesforce.com of wealth relationship management
|SAN FRANCISCO — January 16, 2007 — Finaplex, Inc., a leading provider of wealth management applications, and salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Finaplex OnDemand, one of the industry's first software-as-a-service applications for wealth relationship management, is now available on the salesforce.com AppExchange. Integrated with the Apex on-demand platform, Finaplex OnDemand is now available for test drive and deployment at http://www.salesforce.com/appexchange.|
|Finaplex has built workflow and functionality supporting the wealth relationship management advisor desktop with secure, seamless integration of a client's portfolio data into an advisor's Salesforce CRM workflow. Advisors can see their entire book of business in the Salesforce desktop, get reminder alerts driven by events in the client's portfolio, and seamlessly move into Finaplex OnDemand to act on reminder alerts.|
|Used together, Salesforce and Finaplex OnDemand provide a single, more comprehensive view of
clients. The result is improved productivity, empowered advisors, a better customer experience, and
time to serve more clients. This combination offers the possibility of more assets under management
for firms that arm their advisors with the new application. Finaplex OnDemand and Salesforce
provide financial advisors the following capabilities:
|"Adding the flexibility of Salesforce CRM to our existing client data management capabilities creates a powerful new solution for financial advisors and wealth relationship managers to serve their clients better and work more efficiently - a terrific opportunity to streamline their practices and grow their assets under management," said Pete Tierney, president and CEO of Finaplex.|
|"The AppExchange gives salesforce.com financial services customers more choice than ever in selecting industry-specific applications for their unique business needs," said Tien Tzuo, chief strategy officer, salesforce.com. "Finaplex OnDemand is an excellent wealth management solution already integrated with Salesforce and the Apex on-demand platform that financial advisors can quickly and easily deploy."|
Finaplex OnDemand is an on-demand, web-based client relationship and portfolio management application for financial advisors. The service is based on Finaplex's enterprise software offering, called Finaplex Wealth, which has been successfully deployed in the wealth management industry for the past three years. Finaplex OnDemand integrates tax lot accounting, GIPS-consistent performance measurement, CRM, proposal generation and portfolio management into a single wealth management platform. Finaplex also offers optional reconciliation services, providing a near turn-key application environment for users.
|This offering was designed to be delivered as a service that can manage the full range of needs of the wealth management industry, from the desk of the independent registered investment advisor, to the largest Wall Street firms managing millions of accounts. Finaplex OnDemand can scale as a firm's wealth management business grows.|
|"Finaplex will now offer the benefits of our integrated wealth relationship management desktop to a wider range of firms, including smaller firms that may not want to customize our enterprise application software and host it themselves," said Tierney. "Finaplex OnDemand allows firms to concentrate on what they do best — provide financial advice and portfolio management -- without having to purchase, integrate, and manage several different software packages."|
Finaplex OnDemand supports the full cycle of wealth management service:
|For more information on the Finaplex OnDemand and Salesforce.com integrated offering, email email@example.com or visit http://www.salesforce.com/appexchange.|
Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
|Finaplex OnDemand for AppExchange is one of more than 500 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.|
|The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.|
|About Finaplex, Inc.|
|Finaplex builds enterprise software and operates hosting services for the industry's leading wealth management advisory firms, including three of the top ten firms in the industry. Finaplex was the first to implement a complete new generation of web services based software applications supporting world class investment advisory services. It provides these services by consolidating front-office, custodial, transaction, and market data into a single database. Finaplex has prebuilt interfaces to many leading back-office and market data services, combining these data feeds into a single database supporting the entire wealth management cycle.|
|Finaplex was founded in 2000 to address a pressing business problem in the retail financial services industry - the overhead involved in using disparate point solutions to provide a comlete service package. Finaplex is now a leading provider of wealth relationship management and retail investment technology solutions.|
|For more information, please visit www.finaplex.com.
Finaplex and Finaplex Wealth are registered trademarks of Finaplex, Inc.
|Salesforce.com is a registered trademark of salesforce.com, and Apex,
AppExchange, AppStore, The Business Web and Successforce are trademarks of salesforce.com, Inc.,
San Francisco, California. Other names used may be trademarks of their respective owners.
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