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Searsons Wine Merchants Becomes Full-Bodied With Salesforce.com

Searsons uses the Sales Cloud to maximise sales and boost customer service and satisfaction>

Date – Monday November 16, 2009 - Salesforce.com, the enterprise cloud computing (http:// www.salesforce.com/cloudcomputing/) company, has announced that wine merchant Searsons is using Salesforce CRM to help track sales leads and boost customer service and satisfaction. Searsons specialises in the import and distribution of fine wines from around the world to the Republic of Ireland.

Dan Paulsberg, Financial Controller, Searsons explains: “In today’s economy, it is easier to keep a current customer than to source a new one. We recognised that the Sales Cloud from salesforce.com can help our sales teams maximise customer responsiveness and increase customer satisfaction. We have 450 current customers and it is important to stay close to them and understand their needs. The drinks industry in Ireland is suffering at the moment but we are maintaining market share. This is a testament to Salesforce CRM as well as to our sales teams who are better able to focus on the right customers.”

Paulsberg further comments: “The Sales Cloud gives you the benefit and continuity that if a salesperson leaves the business, their sales leads don’t disappear with them. There is no steep learning curve for the new sales rep - the sales team has access to all the relevant information they need in real-time such as automated records of previous meetings and sales history to manage clients effectively. We are still working on getting it to the point where we have total visibility of our sales pipeline but we are moving quickly in that direction.

“Our sales teams have been freed up from chasing the less productive leads and have a cleaner, more efficient customer pipeline.”

Steve Garnett, Chairman EMEA at salesforce.com adds, “Searsons is using the Sales Cloud to track sales leads and opportunities but primarily to manage customer data – both historical and future information so their needs and preferences are not only met but exceeded. Retention of customer data is vital so all sales opportunities are captured and followed up. The Sales Cloud will enable everyone from management to sales representatives to share a single view of a customer thereby providing smoother transactions between customers and employees.”

Dan Paulsberg continues, “The beauty of Salesforce CRM is that it can be customised by our own teams to suit our requirements. It is easily integrated with our systems and flexible enough so we can tweak it ourselves. It helps us love and respect our customers better which will be reflected both in customer satisfaction levels and also in our growing sales figures.”

According to Searsons, salesforce.com easily won over other CRM providers due to its great references in Ireland, its global leadership in cloud computing and the ability to quickly and easily customise the application to the company’s needs.


Press queries to: Jacinta Lyons (Simpson Financial & Technology PR) Tel: 01-2605300

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