Salesforce.com, the enterprise cloud computing company, today announced that EventElephant, an Irish online event management company, is using the Sales Cloud and Service Cloud from salesforce.com to manage thousands of events.
EventElephant has implemented the Sales Cloud, available at http://www.salesforce.com/eu/crm/sales-force-automation/, to track leads and sales opportunities and build a real-time sales forecast and pipeline for the company. “All our sales information including leads, prospects and opportunities were held on a myriad of spreadsheets. We wanted this information transferred into a cloud-based solution,” said Alan Barrett, Chief Financial Officer, EventElephant. “It was crucial for us to have a real-time complete sales solution where we could grade the level of prospects to determine how much effort was needed by our sales team to push the sale over the line.”
Following the success achieved within its sales operation, EventElephant decided to move its customer support operations onto salesforce.com’s Service Cloud, available at http://www.salesforce.com/eu/crm/customer-service-support/. The customer support team moved from a complicated process of note taking and e-mails to a solution where all interactions and communications like adding notes, attaching documents and using email templates, are recorded against the relevant account using the Service Cloud. All communications are now seamless, can be attributed to an owner within the support team and work duplication has been eliminated.
The company also moved its marketing operations onto the Sales Cloud, which allows it to manage all mass emails, surveys and email reporting in real-time.
“Salesforce CRM has become the heart of our business. By unifying sales, marketing, and service information, it enables us to deliver a fast, rewarding service to all our customers,” commented Alan Barrett.
“EventElephant is one of a growing number of organisations in Ireland and globally which has seen immediate and significant operational benefits and rapid return on investment (ROI) from implementing the Sales Cloud and Service Cloud,” said Steve Garnett, Chairman of EMEA for salesforce.com.
EventElephant is currently working with salesforce.com to add an EventElephant application to the Force.com AppExchange. This will allow other salesforce.com customers to benefit from the functionality of EventElephant without having to be on the EventElephant website. The application will be accessible on the Force.com AppExchange and will let organisers manage their attendees through their own CRM system.
“This will be a very powerful tool for the organiser as it becomes a complete end to end solution for attendee management,” said Alan Barrett.