While COVID posed challenges for BetterUp as it did to all businesses, the company had embraced remote and hybrid work long before the pandemic took hold. “Since our inception, we've been incredibly remote-friendly,” Lavezzo said. More than half of BetterUp employees worked remotely pre-COVID, so while the transition into the pandemic wasn’t painless, BetterUp already had some tools and procedures in place to make things a bit smoother.
More than its familiarity with collaborating — and celebrating company wins — over Slack, though, BetterUp’s raison d’etre really shone through during the months when so many people were relegated to working from home. “COVID accelerated individuals and companies alike, recognising that there wasn't a distinction between people’s personal and professional lives, and that we need to focus on individuals’ mental fitness,” Lavezzo said. BetterUp saw more customers understanding that investing in their people was mission-critical, and how having access to a coach and a mental fitness platform in your pocket could help.
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That drive to help more people lies at the heart of the company’s long-range plans. BetterUp is doubling down on things like processes and efficiencies. “We want to redirect our talent to doing what they’re uniquely capable of doing, which is engaging customers to bring BetterUp to more people in their organisations, and deploying quickly and seamlessly,” Lavezzo said. “So I think we're spending a lot of time thinking about where we can be investing in systems and processes to cut down on busywork or administrative work.” For Lavezzo, the goal is building intelligence throughout the company, from sales through deployment to post-sales renewal expansion, and on- and off-boarding. “It’s gotta be one cohesive system,” he added.
In many ways, BetterUp has long been a global company, as it works with many companies that have employees all over the world. Over the last year, however, it took the step of opening its first offices in Europe, and building out teams there. Having Salesforce already in place made it easier for BetterUp to add new reps, regions, products, and even new currencies in a seamless fashion.
BetterUp’s growth is all in service of the company’s core mission to transform the lives of as many people as it can reach. It’s a mission that uniquely blends the hyperpersonal with hypergrowth. And that means working with an incredible amount of mission-critical data every day. “If company X is buying us because it wants to transform the lives of its working parents, we learn about the programs it has in place and the challenges that are there,” Lavezzo said. That’s a wealth of information to inform how BetterUp configures its product and gets its coaches up to speed on how best to work with that company’s individual employees. Sales Cloud and CPQ make all of that data actionable. “With Salesforce, we have that information captured, structured, and accessible,” Lavezzo said. “It allows us to deliver personalisation and transformation at scale in ways that we otherwise wouldn’t be able to.”
