Tracking the full sales cycle requires a single view of customer data

When Grubhub’s millions of customers are hungry, they rely on the company to deliver from more than 365,000 restaurants across America.

Grubhub already used Salesforce to manage customer data, but didn’t track sales activity or manage outreach and inbound marketing. That meant it didn’t know how long it takes to set up a meeting with a potential restaurant partner or how long the sales cycle should last. Sales, onboarding, and account management teams all used different data and reporting. This made it difficult to track the restaurant sales cycle or the complete history of the customer relationship. 

Plus, Grubhub inherited several business systems after being acquired by Dutch company Just Eat Takeaway. But it didn’t use all of the tech, resulting in wasted budget.