Zota is a company serving as a marketplace for payments. It connects online businesses to a range of payment methods through a single integration, and has recently added Agentforce to its already implemented Salesforce solutions stack.

The goal is to provide customers with more personalised and efficient services, driving not only operational optimisation but also revenue growth.

Agentforce’s AI-powered agents handle routine tasks, freeing Zota’s service representatives to focus on more complex customer queries that benefit from a human touch. These AI agents are quick to deploy, scalable, and fully operational within minutes.

Zota’s first Agentforce deployment focuses on customer FAQs. It provides instant, accurate answers to common questions such as “Do you support X technology?” Or “Which financial institutions do you work with?” The results are already impressive: Agentforce is projected to reduce support costs by 30% while freeing up the human support team to address higher-value customer needs.

With advanced AI, Zota isn’t just improving internal operations, it’s elevating the entire customer journey from the initial touchpoint. “Thanks to our close collaboration with Salesforce, we always stay ahead of the latest innovations and market changes," shares Avner (ABE) Ziv, CEO of Zota.

"The addition of Agentforce is redefining the way we work. The ability to analyse information together with customer-centric solutions creates valuable experiences in every customer interaction.”