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AppsFlyer and Salesforce: Putting Data to Work
In 2011, Oren Kaniel and Reshef Mann, two high school friends and engineers, witnessed firsthand the exponential growth in apps leading to increased advertising budgets across the mobile ecosystem.
Taking a broad view of the market, Kaniel and Mann understood early on that helping marketers attribute marketing activity to business growth and success required four things: accurate data, a strong commitment to privacy and security, ongoing customer-centric innovation, and an unbiased, customer-obsessed approach.
Oh, yes, and one more thing - they also knew that they would need to rely on the best suite of web-based CRM applications to help them find, win, and keep customers.
“I’m proud to say that AppsFlyer has the lowest churn rate in our industry” states Eran Lefler, Chief Operating Officer at AppsFlyer. “Our customers are not only selecting us, they’re choosing to stay with us. Since day one, Salesforce has played a major part in maintaining our remarkable customer loyalty by helping us put our customers at the center of everything we do.”
The #1 Choice for Marketers Worldwide
AppsFlyer began trailblazing the scene almost a decade ago in a tiny Tel Aviv office. Now with 18 global offices, over 1 trillion monthly measured mobile activities and $28B annual ad spend measured, AppsFlyer has grown into the global attribution leader and the #1 choice for marketers worldwide.
Over 12,000 enterprise customers worldwide have already chosen AppsFlyer, including leading brands like eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy’s, and Nike. While AppsFlyer already spearheads the mobile attribution economy with over 70% market share, its goal is to become even bigger by continuing to develop the industry’s most innovative and accurate attribution, marketing analytics and fraud prevention solutions.
“Salesforce is the tool that helps our customer success managers simultaneously engage with thousands of customers while better understanding their KPIs and business needs, for example acquisition, retention or both” says Lefler. Salesforce enables both us and our customers to make smarter data driven decisions.”
By allowing their clients to put their data to work with a holistic view of every user journey across platforms, channels, and devices, AppsFlyer can act as the foundation of their clients’ marketing tech stack and become their source of truth when it comes to their marketing data.
Keeping It Unified with Salesforce
Long-Term Value Equals the Industry’s Highest Retention Rate
With AppsFlyer’s competitive landscape getting more crowded, maintaining their industry-leading benchmark retention rate has become a key success factor. “Salesforce delivers a lightning-fast user experience, helping everyone on our team to successfully carry out our customer-obsessed approach and be more productive anytime, anywhere” said Lefler.
Another key factor fueling off-the-chart retention numbers is AppsFlyer’s ability to deliver best in class customer support. “By connecting to our customers in a whole new way, our customers enjoy unparalleled customer support, making AppsFlyer a trusted extension of their marketing and BI teams” the AppsFlyer COO proudly stated.
Supercharging Growth Hand in Hand
AppsFlyer didn’t become the world’s leading mobile attribution company by focusing on retention alone. The company also continues to enjoy supercharged growth across all key benchmarks by blazing a trail hand in hand with the world’s leading CRM solution.
“As more businesses continue recognizing that an attribution platform is a mission-critical tool, I’m humbled that more top brands, agencies and developers are coming aboard and trusting us to help them make better marketing decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations” says Lefler. “Salesforce presents us with the capabilities to leave no digital opportunity unexplored and pave the way to partnering with more and more leading companies across every vertical.”
And AppsFlyer has the numbers to back up the claim. Earlier this year, AppsFlyer announced that it surpassed $150 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company’s revenue growth are the 89,000 apps whose marketers use AppsFlyer’s products and services, propelling the company to be the world’s #1 attribution choice.
In addition, AppsFlyer has continued to form partnerships with many prominent brands, including eBay, NBCUniversal, Adidas, Hyundai, and Coca-Cola. AppsFlyer’s technology is now found on nearly 7 billion mobile devices, up from 4.5 billion devices at the same time last year.. At the same time, AppsFlyer’s continued innovation of anti-fraud solutions resulted in significantly higher savings for marketing departments using AppsFlyer’s technology – blocking an estimated $9.8 million a day of ad fraud.