The most successful business leaders know that to make it in a competitive marketplace, everyone in a company needs to focus on customers. To offer exceptional experiences, employees need to have easy access to information. There’s simply no room in today’s world for siloed data or a lack of transparency, so at Asana, customer focus is part of the company’s DNA.

Asana builds software that empowers teams to do great things together. It’s the best place for companies to track your work with their teams, so they can drive projects to completion and produce great results. Asana is easy enough for anyone to use, and powerful enough for everything they are working on. Some of the best companies in the world — like Uber, Dropbox, and Pinterest — use it to run their companies, keep themselves organized, and do great things.

When seasoned customer service professional Brian Boroff started leading the young startup’s customer support efforts, he knew that the team would need software to help manage customer service, so the company could maintain a customer focus as it grew.

Van Zant had seen firsthand what could happen if a company waited until things escalated out of control before putting sales and support solutions in place, and he didn’t want that to happen at Asana. Still, he hesitated to make the investment. He was afraid of tying the team to traditional technologies that no one wanted to use, and that wouldn’t actually help them deliver on their goal of innovative and streamlined collaboration.

Then he discovered Desk.com and SalesforceIQ.