Care4Growing launches virtual assistant for crop growers with Salesforce
You’ve heard of Siri and Cortana, now make way for Henk. Henk is the trailblazing virtual assistant helping growers in Belgium through every step of the cultivation process. He improves efficiency, tracks crop disease, and is helping to reduce food waste and stabilise the price of fresh produce across Europe.
Henk is the brainchild of Care4Growing, an organisation on a mission to digitalise agriculture and horticulture in Belgium and beyond. And with Salesforce, this traditional industry is being revolutionised one field at a time.
“We wanted to build an app to create an ecosystem of connected growers in Europe,” explained Steven Boen, Shared Service Centre Lead at Care4Growing. “And Salesforce gives us a stable platform to roll out more and more innovative functionality.”
A multifunctional platform to help cultivate more crops.
Leveraging design thinking to create a user-centric experience.
Empowering partners to better support growers.
Developing a long-term strategy to protect food supplies.
As the solution matures, Care4Growers is capturing and monitoring user feedback to ensure it always meets the needs of real growers, and it has plenty of innovation left in the pipeline to continuously improve the app.
“We got investment from some big industry stakeholders, which means we’re well positioned in the value chain to reach out to more producer organisations, and eventually to growers themselves when they see the impact we’ve had on our first wave of users,” said Boen.
And, by disrupting the agriculture industry, Care4Growing may even help to attract the next generation of digital-first workers to an industry with one of the most important jobs on the planet – feeding its people.
“There are big challenges ahead in terms of climate change and market uncertainty. In the short term, we can help people to grow better crops and to optimise their production process, but richer data and a more adaptable growing model will be essential for the horticulture and agriculture industries of tomorrow,” concluded Boen.