Comptel, now part of Nokia, has enabled the delivery of digital and communications services to more than 2 billion people. Every day, it cares for more than 20% of all mobile usage data, that means for two billion users around the world. The software company works with 300 telecom service providers in 90-plus countries to help automate, digitalise, and align backend processes and customer-facing services.
In addition to its traditional account management model, Comptel wants to connect more directly with customers at events and via social media. To support this approach, the company first needed to establish an intuitive and global CRM solution. “Our existing solution was awkward to use and data wasn’t always reliable, which meant we spent time and energy double-checking numbers, instead of focusing on sales,” said Kari Pekka Yletyinen, an Account Manager at Comptel.