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Kasvu Open helps hundreds of SMEs maximise their growth potential with Salesforce
Competition to participate in the nonprofit’s free programme is fierce: only 350 of the 800 applicants are successful every year. “Our small team work closely with two partner companies to run events and match SMEs with advisors from our pool of 1,700 experts,” explained Jaana Seppälä, CEO at Kasvu Open. “With Salesforce, we can make a bigger contribution to the Finnish economy by helping more SMEs realise their growth ambitions.”
The programmes run by Kasvu Open are funded by corporate sponsors with mentors offering their time and knowledge on a pro bono basis. “People are excited by the idea of helping SMEs to succeed and want to share best practices for the good of the many across Finland,” said Seppala.
Website integration simplifies application process for SMEs.
Kasvu Open is just as unique as the SMEs it supports, which meant it needed a CRM platform that could be easily customised to match its requirements. “Our partner Ceili understands our business and customised Salesforce to enable key integrations and specific automated workflows.”
For example, by integrating Sales Cloud with its website, Kasvu Open has simplified the application process for SMEs and reduced administration for its team.
SMEs apply online for a place on one of 20 sector-specific Growth Paths. The application is captured in Sales Cloud and assessed by a panel of experts. Applicants are selected based on their growth potential, the nature of their business, references, and their customer base.
Centralised data boost collaboration with partners.
user-friendly reports and dashboards. “Being accountable to our sponsors is really important to secure ongoing funding,” commented Räisänen. “With Salesforce, we can tap into real-time insights that help predict how many SMEs might need our support in the future.”
The team can access data on the road via the Salesforce Mobile App, which maximises productivity. Improved and centralised access to data also helps the Kasvu Open team work smarter with its two partners. “We organise around 88 events a year and our partners are key to their success,” said Seppälä. “By giving them access to Salesforce, we can make sure we’re not duplicating efforts and everyone has visibility of all applications and relevant communications.”
When a series of events had to be cancelled at short notice, Kasvu Open used an existing integration between Sales Cloud and Howspace to deliver them digitally instead.
Smarter segmentation improves email open rates.
Kasvu Open also engages on social media on a daily basis, which helps it maintain connections with its customers, partners, and the public. “With Pardot, we can communicate more effectively and accurately on social media channels and personalise posts for different segments,” confirmed Seppälä.