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Salesforce Helps Nayax Attend to Their Customers and Grow Globally
With today’s growing demand from goverments across the globe to move to cashless payments, more and more people are choosing to pay with their phone app or credit card. Nayax brings innovative, customer-focused cashless payment capabilities to unattended retail, while helping businesses increase revenue and manage their operations. By staying one step ahead of the payment trend through inventing and developing new secure protocols, technology and devices entirely in house, Nayax has become a global merchant payment platform powerhouse. The company is currently in the midst of expanding its array of solutions to help merchants grow worldwide.
“In today’s world, no one even considers opening a business that doesn’t accept credit cards. We’re creating much more advanced and efficient payment solutions that benefit both our customers and end consumers, and have turned to Salesforce to help with optimizing their experiences,” begins Keren Sharir, CMO at Nayax. “By continuously enhancing the digitization and automation processes across our entire processes, we’re transforming the way our customers operate in unattended businesses, such as vending, laundromats, self-service carwashes, OCS photobooths and more operate, saving them, and us, time and resources. We are also utilizing the journey we built to expand our business to more merchants.”
Staying Ahead of the Curve with a 360° In-House Management Solution
Nayax has been trailblazing the industry since 2005, when the company started as a cashless payment service and management solution provider for unattended retail. Over the years, thanks to their customer-first mindset and the ability to evolve, Nayax has become one of the world’s leading payment companies, boasting a present international reach of 10 sales offices and over 45 distributors.
Today, Nayax proudly serves customers across 65 countries, supports more than 350,000 points of sale worldwide, accepts 26 currencies and partners with over 70 global financial institutions. Nayax is also a licensed payment institution in Europe.
“Nayax is growing at a rate of more than forty percent each year,” says the CMO. “Salesforce has played a major role in allowing us to reach our goals by decreasing sales cycle time, enhancing productivity and helping us manage the sales process, all of which naturally translate to increased revenue.”
A Speedy, Frictionless Customer Service Experience with Service Cloud
Another important factor in the company’s decision to use Salesforce was the latter’s ability to help service teams increase customer loyalty and reduce churn. This has been accomplished by improving engagement through personalized and transparent omnichannel customer service. “We’re ready to support any customer, on any channel, throughout the entire customer journey cycle,” said Sharir. “By using Service Cloud and Digital Engagement Platform we enable our support team to rapidly and productively respond to customer needs, through one unified customer service platform in any way our customer chooses to communicate with us.”
Streamlining the Onboarding Experience with Salesforce Partner & Customer Community
Nayax is helping write the cashless story in many markets, serving industries such as unattended retail, retail, public transit and electric vehicle chargers.
As Nayax continues to expand to new international markets and industries, the company’s standard for delivering a simplified onboarding experience remains high. “Our objective is to manage our customers in the best possible way throughout their entire customer journey, starting from the onboarding process,” says Sharir. “We use Salesforce to expedite the onboarding of new clients with the use of Salesforce’s API and automations. This has enormous benefits and continues to help our organization grow.
Since 2017, Nayax has leveraged Salesforce to streamline the way operators and distributers become a part of Nayax’s global network. The advanced capabilities offered by Salesforce, allows new customers to engage with Nayax easily in order to get their business up-and-running fast.
“We are constantly working to completely automate and digitalize our onboarding process, enabling us to achieve operational efficiency and reduce our admin work,” explained Sharir.
With the use of Salesforce Partner Communities, onboarding of new customers has become a seamless process – from signing the contract and KYC documentation, to entering Nayax’s backoffice system. “This delivers a complete, easy onboarding while maintaining the same messaging from start to finish. The CRM team is part of our marketing department, ensuring that all throughout the customer journey we communicate the same Nayax messages and values,” said Nayax’s CMO.