With Salesforce, Pandora’s teams easily collaborate to come up with ideas to enhance the listener experience and create new ad products and placements. Detailed customer profiles are another great source of new ideas — and also serve to match ads to relevant listeners to maximize the impact and response. Even the ad sales team works better with social tools, so they can find and connect to ad buyers more quickly — and profitably.
Pandora’s sales, service, finance, HR, and operations systems are all built around a central platform from Salesforce.com. “Putting our infrastructure in the cloud just makes sense,” says Chris Record, VP Sales Technology Operations. “You have a lot less to worry about as you scale, and it costs us 5 times less than on-premises, which keeps our CFO happy.”